What are the main B2B pricing policies? by KingstonVLE https://padlet.com/jcotis/xxb4numfvgeh Chapter 9 en-us 2016-11-26 18:50:17 UTC 2023-03-02 17:50:54 UTC hello@padlet.com B2B Pricing Policies- https://padlet.com/jcotis/xxb4numfvgeh/wish/496958467 1) Geographical pricing- prices are based on customer location e.g. pharmaceutical companies sell their prescription drugs at different prices in different countries.
2) Negotiated pricing- prices set according to specific agreements between a company & its clients or customers e.g. professional services such as architectural or structural engineering.
3) Discount pricing- companies reduce the price on the basis of a customers choice what they want to pay for it quickly or in the future.
4) Value-in-use pricing- this prices offerings what the customer is prepared to pay for individual benefits received from that proposition, so the company must first ascertain what benefit components the customer perceives to be important.
5) Relationship pricing- seeks to understand customer's needs before pricing the offering around those needs to generate a long-term relationship.

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