https://padlet.com/201119327/xx7n2lpkxibt Taylor Swift Case Study en-us 2019-02-22 09:10:55 UTC 2023-04-21 09:29:03 UTC hello@padlet.com 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334054272 Taylor Swift is predominantly a music artist. Although her early career began in country music, she has since progressed and become a hugely successful pop star. 
Attached: Taylor's discography, highlighting her musical change over time. ]]> 2019-02-22 09:14:07 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334054272 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334055038 We expect Swift to present as a young female musician.  Several years ago, this expectation would have been of a country singer, as her early music and image reflected this.

]]> 2019-02-22 09:17:26 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334055038 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334061310 The singer debuted at this iconic Nashville venue, famous for hosting emerging and iconic country singers.]]> 2019-02-22 09:44:26 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334061310 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334061419 Billboard claims that Swift changed the face of Country music: now, the genre looks to younger singers like Swift, is often mixed with pop (as Swift has successfully done), and uses social media. ]]> 2019-02-22 09:44:50 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334061419 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334062960 2019-02-22 09:51:17 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334062960 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334075363 The video features themes of revenge, violence, wealth and excess. She has moved into not just the pop genre, but a type of "dark" pop. ]]> 2019-02-22 10:52:37 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334075363 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334077141 We expect Swift to: make music, (a decade ago, country music, now pop music) participate in meet and greets, perform live concerts, engage in wider promotion for tours and album releases. 

]]> 2019-02-22 11:01:14 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334077141 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334080584 Qualities associated with Swift in 2019: 
Feminism, empowerment,  strength, resilience and girl power.
She doesn't apologise for having multiple partners, enforcing sexual agency. ]]> 2019-02-22 11:19:59 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334080584 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334081100 Qualities associated with Swift 10 years ago:
Purity, innocence, Christianity, patriotism, fairytale imagery. ]]> 2019-02-22 11:22:27 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334081100 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334081589 "Classy not trashy" aesthetic, not too revealing, All-American imagery, music focusing on love and relationships. ]]> 2019-02-22 11:24:35 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334081589 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334085470 Images such as this one on Instagram strengthen the image of Taylor and her squad as fun, friendly, loyal. All portrayed as innocent fun- no sexualised fancy dress costumes. Many children's characters.  ]]> 2019-02-22 11:44:33 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334085470 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334085896 Celebrities such as Cara Delevingne, Blake Lively, Gigi Hadid all make regular appearances as part of Swift's tight knit social group. 
The predominantly caucasian group gather to celebrate American holidays such as her annual 4th July party- reinforcing her American WASP image. ]]> 2019-02-22 11:46:51 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334085896 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334090015 As well as operating within a private space such as Swift's parties, the squad also appear together at public events. Rumours constantly circulate regarding which friends are in or out of the squad- this article calls it a "laserlike focus on, if not an obsession with, which friends are currently in and out of her good graces]]> 2019-02-22 12:06:15 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334090015 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334090765 Another 4th July Party, this time her featuring bikini-clad squad- many of whom are models. The group has evolved, however, to feature Alana from the band Haim, actress Halston Sage and some returning members such as Lively and Karlie Kloss. ]]> 2019-02-22 12:09:51 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334090765 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334091006 2019-02-22 12:11:11 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334091006 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334091981 Themes: naivety, innocence, dressed in white. "Vanilla" themes of unrequited love, teenage romance, cheerleaders, geeks and other American high school stereotypes. Has progressed to kissing her love interest. ]]> 2019-02-22 12:15:33 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334091981 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334092187 Themes: Romance, Shakespeare's Rome and Juliet,  unrequited love, fairytale imagery. No actual kiss, but male actor love interest seen with faces close together implying a kiss or intimacy. Begins and ends with high school clips, implying it is a teenage fantasy. ]]> 2019-02-22 12:16:29 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334092187 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334092263 Themes: God, love but only to the extend of spending time together and having a song together, dressed in feminine tulle dresses surrounded by flowers. ]]> 2019-02-22 12:16:49 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334092263 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334092589 Created for Fifty Shades of Grey movie franchise. 
Themes: dark, moody, hotel rooms. Swift wearing underwear only slightly visible under a blazer or exposed in very short clips. Seen on a bed with multiple people yet no one in the bed itself, everyone fully clothed. ]]> 2019-02-22 12:18:29 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334092589 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334092711 Themes: Revenge, empowerment, girl power, super heroes/ villains. Featuring many of Swift's girl friends- most young whit celebrities but some people of colour and older women too. 
Swift wearing latex clothing and underwear. ]]> 2019-02-22 12:19:06 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334092711 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/334093036 Swift seems to address her public perception as having a bad "reputation" (ties in with her album and tour), especially when it comes to men.
Themes: Loneliness/ isolation whilst surrounded by people, paparazzi and glamorous events. Rips off dress into a shorter dress but still not too revealing. Makes playful expressions in the mirror still reminiscent of her young, playful image. ]]> 2019-02-22 12:20:23 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/334093036 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339262454 Over the last decade, the singer has been linked to numerous men. She is notoriously private during the relationship, and then known to write songs about her exes. This Billboard article from 2017 tracks 12 songs and the men they are supposedly about. ]]> 2019-03-08 12:33:21 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339262454 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339263250 Swift's fans on forums like Reddit (over 51 thousand "Swifties"decide which songs relate to which men and discuss their preferences. Swift rarely confirms or denies these rumours, adding to the suspense and interest. ]]> 2019-03-08 12:35:44 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339263250 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339265666 Some fans even track the technical changes to the music she has produced, marking the progression with each album. ]]> 2019-03-08 12:44:17 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339265666 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339267943 2019-03-08 12:52:56 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339267943 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339267964 2019-03-08 12:53:00 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339267964 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339268008 2019-03-08 12:53:07 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339268008 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339268078 2019-03-08 12:53:21 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339268078 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339268340 2019-03-08 12:54:11 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339268340 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339268366 2019-03-08 12:54:18 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339268366 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339268523 2019-03-08 12:54:54 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339268523 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339268666 2019-03-08 12:55:20 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339268666 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339268949 2019-03-08 12:55:49 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339268949 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339299592 For many years Swift remained publicly apolitical, however she is now vowing to take a stand: "I’m finding my voice in terms of politics.... I’m going to do more to help. We have a big race coming up next year"
Swift's star image is beginning to evolve yet again into a politically active celebrity. ]]> 2019-03-08 14:10:59 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339299592 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339300587 Swift has been known to reinvent her image- these reinventions have often coincided with album releases marking a new era for the singer. Although no new music has been announced, based on the image Swift has created of someone who ties their music to their shifting identity, a new album could be expected in the near future.

]]> 2019-03-08 14:12:32 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339300587 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/339300784 The notoriously private image Taylor Swift usually portrays is eroded here (at least temporarily) as she gives the public a glimpse into her private life through 30 lessons she has learnt. 
By sharing details of her life such as her parents' cancer battles and her love for cooking, she portrays the image of an ordinary, down to earth woman- far removed from the illusive pop star image depicted previously. ]]> 2019-03-08 14:12:51 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/339300784 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/341662811 Swift's star image has becomes intertwined with her various relationships. The media often theorise over her supposed inability to retain a relationship, and label her as a player, immature or as a bad girlfriend. ]]> 2019-03-15 09:21:28 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/341662811 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/341669622 Publications such as Marie Claire are known for analysing Swift's lyrics and linking them to men. Here, the author says "Someone please give Tom Hiddleston a hug, because this is just...wow", essentially demonising Swift for ending yet another relationship, and firmly favouring her ex. This furthers Swift's image as someone unable to keep a partner and settle down (and thus not conforming to heteronormative expectations) ]]> 2019-03-15 09:47:41 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/341669622 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/341672042 Kanye West interrupts Taylor Swift at the VMAs 2009
Swift was praised for maintaining her dignity and staying "classy" by not causing a scene when Kanye burst onto the stage as she accepted her award. ]]> 2019-03-15 09:53:49 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/341672042 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/342031372 "As Dyer (2003, p. 2) suggests, the public seeks to understand who the star ‘really’ is, so although they are primarily ‘a case of appearance’ co-constructed by the media, they are judged by what they are perceived to be ‘really’ like in their private as well as public lives. Authenticity is therefore central to the meaning-making process as it is through a negotiation of authenticity that the public engages with celebrity" (Preece, 2015, p.619)

Swift furthers her "authentic" brand and star image, building trust and relatability with her fans. By allowing the public into her life in this controlled manner, she is aiding their "meaning-making process" and is seen as an authentic star. ]]> 2019-03-16 18:07:12 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/342031372 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/342037498 "I collected approximately 200 postings across two threads: “We Love Taylor” and “What Taylor Song Relates Most to You?” It is interesting in the latter to note the orientation—the originator of the thread does not ask which of Swift’s songs teens relate to as things in their own right, but asks which of the songs relates most to them, as if each teen’s individual experiences are an integral part of the song content, and this begins to suggest a nostalgia in reverse because teens cannot yet relate their own experiences to Swift’s, but can take Swift’s experiences as a template or precursor for how they look at the world".

Swift's romantic lyrics not only build speculation around the men they are written about, but are also used by her predominantly female teen fanbase to reflect on their own relationships and even their "prospective memory" of events that have not yet occurred. The singer's star image has developed into a relatable role model for young girls to base current and future relationships around. 


]]> 2019-03-16 19:14:32 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/342037498 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/342112435 "But the girls are more than thin:They meet every standard for conventionally defined beauty in American society. These standards, as we are well aware, are racialized and class-based. The critics, in their enthusiasm, seem not to have noticed that the new girl heroes are overwhelmingly White, fine-featured, and almost always blonde. Blondeness, as hooks (1992) has observed, is “the quintessential marker of racial aesthetic superiority” that sustains White supremacy (p. 158); it is the sign that differentiates the beautiful from the non-blonde Other. To be a successful girl hero, to have the ability to transcend and challenge the limits of ordinary female existence, it is necessary to be White, and preferably blonde. "

Durham discusses the 21st century shift to the female heroine, but notes that this newly empowered role model present in all forms of media is almost exclusively white, and often blonde. Swift falls into this category, so although her star image is that of an empowered female, this is solidified by her WASP background and young girls of colour are excluded from her narrative. Swift has, however, incorporated women of colour in her Bad Blood music video, potentially in an attempt to distance herself from this white, blonde image and appear more diverse. ]]> 2019-03-17 13:25:41 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/342112435 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/342841899 Associating with females, friendship, girl power]]> 2019-03-19 13:31:39 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/342841899 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/342842479 Feminism and the Female Superhero]]> 2019-03-19 13:32:37 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/342842479 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343015038 "the mise-en-scene of her “Innocent” performance suggests Swift’s purity and authenticity. She begins it sitting down. Although she is wearing an elegant white dress and diamond jewelry, and although her hair is coiffed in an old-Hollywood style, Swift is barefoot, singing into a microphone that also appears to be antique, and strumming a dobro, not the rhinestone encrusted guitar she had previously preferred in concert. The dobro is a special kind of resonator guitar closely associated with the country music genre, a genre which is typically associated with the US south and the white working class....She reverts to the conservative identity of the white evangelical and seeks to render West’s actions a year earlier legible as evil" 

Cullen presents Swift's performance at the 2010 VMA's, a year after West's interruption, as a careful orchestration of Swift as the triumphant victim. This performance reaffirms her "innocent" status, which Cullen links to her whiteness, with West being the black, unfair disruptor. ]]> 2019-03-19 18:08:57 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343015038 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343025812 Swift is famed for her tightly controlled image, but at times cracks appear in this facade, revealing an imperfect pop star. 
When Kim Kardashian West leaked a phone call between Swift and Kanye West, proving that Swift did in fact give West permission to mention her in his song, after she claimed that she hadn't. 

wift's controlled image of the "innocent good girl" has been temporarily tainted, yet almost three years later,  this doesn't seem to have had a lasting impact in her public perception. ]]> 2019-03-19 18:27:24 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343025812 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343049224 "The only evidence of Swift and Hiddleston initiating a relationship was their Met Gala "dance-off," which later led to him gushing over Swift in the press. Let's think about that. How many celebrities hang out together and have one-off, goofy moments with each other? All of them. How many immediately agree to do interviews about it? None. It's weird.

Also — why are they so out in the open? All. The. Time. Why isn't Swift posting any pictures of herself on social media? She loves updating her fans with pictures. This is so very unlike her. 

So, I present you with my strongest theory yet on why Hiddleswift exists: It's all for a love song"

More rumours circulate that Swift's "relationship" with Tom Hiddleston was constructed to garner publicity around her next single. This article presents Swift as inauthentic once again.]]> 2019-03-19 19:13:12 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343049224 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343050011 2019-03-19 19:15:19 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343050011 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343051338 By outing her own friendship squad as inauthentic, and reflects on moments of not staying true to herself, Swift re-stabilises her image before the media can destroy it. ]]> 2019-03-19 19:18:32 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343051338 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343069905 A sleeker, straighter style emerges, marking her star image as more refined, yet the fringe hints at youthful innocence. ]]> 2019-03-19 20:06:03 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343069905 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343069908 Swift's 2018 image looks similar to her hairstyles from a decade before. Perhaps she is trying to maintain her youthful image and retain her innocent, pure image. ]]> 2019-03-19 20:06:03 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343069908 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343069912 Swift's hair is slightly darker, perhaps signifying her transition into adulthood, yet her long curls remain.]]> 2019-03-19 20:06:03 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343069912 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343069914 The blonde hair began with trademark curls, symbolic of being natural and unaltered. ]]> 2019-03-19 20:06:04 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343069914 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343069924 Swift dies her hair platinum blonde for a short time, yet ultimately this look does not last. Perhaps because it symbolises a falsity to both her look and nature, something which she did not want to maintain. ]]> 2019-03-19 20:06:06 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343069924 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343075409 It represents her inoocence and naivety, as well as he American look. ]]> 2019-03-19 20:20:09 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343075409 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343702646 Swift's star image has becomes entwined with teen popular culture, as Redmond remarks is common for celebrities. Teens build their relationships and wider view of the world based around Swift's lyrics and the ideal she presents. ]]> 2019-03-21 11:00:52 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343702646 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343712543 Swift's next album after the Kanye West incident marked her transition into pop. It became the highest-grossing tour of all time by a country artist, grossing over $150 million, retaining country elements whilst strongly moving into mainstream pop. 
It can be viewed that West assisted Swift's ascent to pop culture success, and the incident in 2009 actually benefited the star and her image. ]]> 2019-03-21 11:35:47 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343712543 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343720564 As early as 2009 Swift was accused of appropriating black culture, rapping with T Pain.]]> 2019-03-21 11:59:19 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343720564 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343721058 2019-03-21 12:00:38 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343721058 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343721868 Swift was again accused of racial stereotypes and appropriating black culture through the use of twerking and dressing in traditionally black, urban clothing. ]]> 2019-03-21 12:03:00 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343721868 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343722745 2019-03-21 12:05:24 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343722745 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343723460 2019-03-21 12:07:20 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343723460 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343728479 "Even more than Red, the record was framed as Swift’s crossover; she’d completely jumped the country singer-songwriter ship and planted her feet squarely in the world of mainstream pop. Her image as America’s Sweetheart was supercharged, not only through songs — which drew from myriad genres to construct a charismatic, skilful representation of pop cultural touchstones — but also through one of the most bizarrely aggressive guerrilla marketing campaigns in recent memory."

Maloney highlights the singer's evolution, noting that the Red album was particularly important in her move into mainstream pop. The "aggressive guerrilla marketing" was not only an attempt by her team to drive record sales, but also to rebrand her image as mainstream- as Maloney says, the start of her reign as "America's Relatable Sweetheart".]]> 2019-03-21 12:20:42 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343728479 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343749899 Swift's recent activity on social media uses a pink aestheitc featuring hearts and butterflies. 
Whilst some fans are theorising that this may link to new music, it is clearly hearkening back to her youthful, innocent image. ]]> 2019-03-21 12:51:01 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343749899 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343752261 This cryptic caption may allude to the previous feuds and dramas she has been involved in, and how she is yet again transforming into someone free of these hardships. ]]> 2019-03-21 12:55:17 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343752261 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343753230 Fans used to reading into every small detail of the singer's life may chose to see these butterfly shoes as a symbol of transformation, much like a butterfly transforms from a caterpillar. 
Swift's social media posts as of March 2019 seem to be reflecting her star image evolution, and aiding the public to see that too. ]]> 2019-03-21 12:57:09 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343753230 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343754992 Swift's Reputation Tour Netflix show aids her star image as it allows fans to feel closer to her as if they were present at her concert, and this Netflix partnership is a lucrative source of income. ]]> 2019-03-21 13:00:27 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343754992 201119327 https://padlet.com/201119327/xx7n2lpkxibt/wish/343759208 Allows fans to buy a piece of Swift's image and history. ]]> 2019-03-21 13:08:07 UTC https://padlet.com/201119327/xx7n2lpkxibt/wish/343759208