https://padlet.com/volantemedialdn/xusub0dfrqoz en-us 2017-12-19 13:21:16 UTC 2023-03-04 02:46:07 UTC hello@padlet.com volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217225884 2017-12-19 13:38:32 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217225884 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217226692 The layout of this album advertisement is very conventional, with the artist and album name ion the top section of the page, the photograph unobstructed in the middle, and the date and single/s information at the bottom. There are two logos in the bottom right hand corner, too. I'm unsure of what they are - maybe related to the record label/s the album was produced with.]]> 2017-12-19 13:41:07 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217226692 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217227081 Almost all of the artist magazine advertisement conventions are used in this particular image. For example, the photo is not only a clear face image of Marina but actually the photo used on the album cover, or the front of the digipak. The largest text is the name of the artist, followed by the album title. The only one that isn't included is a url to her dedicated website - perhaps she didn't have one at the time. This is usually the last feature on the page, and it is typically smaller than the other pieces of information. ]]> 2017-12-19 13:42:21 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217227081 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217230152 The font is an off-white colour, which corresponds with the mostly monochromatic palette on the image. The single font used throughout the advert is also the font that's on the album cover. The image is mostly made up of 'dull' colours yet the contrast is quite sharp, so it still stands out when one looks at it. ]]> 2017-12-19 13:50:35 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217230152 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217232197 The obvious example of synergy in this advert is the font, but there's a more subtle one too. The album is called 'Electra Heart' and there is a heart drawn on the face of the artist in the image used/front of the digipak.]]> 2017-12-19 13:57:06 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217232197 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217234626 2017-12-19 14:04:50 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217234626 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217234986 In this advert, I think the face of Marina is supposed to catch an audience's eye and attract attention. The text and background are in monochromatic shades, but her face and hair etc. is in colour. Marina also appears to be looking at the camera, and thus connecting with the audience directly.]]> 2017-12-19 14:05:47 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217234986 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217236303 The font itself is a fitting choice with the image because it looks soft and whimsical, like the photo of Marina.]]> 2017-12-19 14:09:13 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217236303 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217247767 I'm a massive fan of Madonna, so it was very interesting to find this! There's a watermark in the middle of the advert from a Madonna fansite, but I'm going to ignore that because it evidently wasn't on the original advert.]]> 2017-12-19 14:35:22 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217247767 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217249682 The artist and album title are at the top, the photo dominates the majority of the page and the single information is at the bottom. There is information about what formats the album were going to be available on (record and tape), which is the very last feature of the advert. This was probably more significant then than it is now, because today almost all popular music is guaranteed to be released on CD and online, whether that be on YouTube, Spotify or wherever appropriate. However, in 1984, when Like A Virgin was released, people relied on different types of technology like cassettes. It's intriguing that the specific types of cassette players/record players the album would be compatible with were listed. Obviously, there was no mention of a website on the advertisement because the internet hadn't properly been invented!]]> 2017-12-19 14:39:25 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217249682 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217255815 This is definitely an advert that sticks to conventions. It ticks all the boxes (apart from a website)! It's very simple, almost minimalistic, and it seems like the text is mainly there to accompany the image, not the other way around. It's all about the visual aesthetic. ]]> 2017-12-19 14:53:38 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217255815 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217261777 The font of the information at the bottom of the page looks fairly similar to the font used for the album title and artist name (which are identical on the actual album cover), but they clearly aren't the exact same font, so there it's slightly unsatisfying to look at. The image is in black and white, as on the album cover. I assume this is to give a retro effect, which would match the aesthetic of Madonna's hair and costume.]]> 2017-12-19 15:08:17 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217261777 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217265842 There is attempted synergy in the two sets of fonts, but I can't spot any other forms of synergy here, apart from the album title and the lead single title being the same.]]> 2017-12-19 15:18:26 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217265842 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217270678 2017-12-19 15:30:45 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217270678 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217273839 Although this advert mostly follows the conventional layout seen in most prints like it, it includes reviews as well, which is more common in poster advertisements that print ones. The reviews of the album are in the smallest size, though, comparing to the album title and artist name.]]> 2017-12-19 15:38:30 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217273839 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217279693 This is an interesting advert because, although it uses the time of release, single information, artist name and album name, it does not include the album cover. the album cover (below) is without an image, simply the title and the artist. The album title and artist name are in the same font on the advertisement as on the album cover, and an image of Lorde is included in the advert, perhaps to contextualise the information about the artist for the audience. As far as I'm aware, the photo used does not appear anywhere in the album digipak, but has been used for online promos.]]> 2017-12-19 15:54:33 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217279693 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217287100 The image is in black and white, which matches the black text and grey background of the advert, as well as the monochromatic nature of the front of the digipak. The font is the same throughout the advert, and again it's the same as the font of the text on the album cover, which is an example of synergy. It's established as her logo for this era.]]> 2017-12-19 16:17:22 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217287100 volantemedialdn https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217289217 Beyond the font, I can't spot any synergy.]]> 2017-12-19 16:23:06 UTC https://padlet.com/volantemedialdn/xusub0dfrqoz/wish/217289217