https://padlet.com/arta_kan/xs9v9i1tjred Fairy tale themes in advertising en-us 2019-02-14 05:32:25 UTC 2024-06-30 22:48:36 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/File.png arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331157448 In this specific chapter of the book, the author looks at "organic shampoo" advertisement and analyzes all of the fairytale elements that were included in the ad. ]]> 2019-02-14 05:52:03 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331157448 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331158662 This journal focuses on the history of fairytale themes in advertisement ]]> 2019-02-14 06:00:57 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331158662 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331159591 This journal focuses on gender roles in advertising as well as cultural influences]]> 2019-02-14 06:08:29 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331159591 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943329 Elements of the story of red riding hood in a canned vegetable commercial. This video is important because it shows that incorporating fairy tale themes in commercials has been a popular method of marketing for many decades ]]> 2019-02-16 00:39:10 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943329 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943621 This commercial combines old folktales with new technology ]]> 2019-02-16 00:43:13 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943621 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943823 This is an interesting ad to study because it adds a feminist perspective towards a well known fairy tale]]> 2019-02-16 00:45:57 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943823 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943999 This article explains why using fairytales in advertising might appeal to the audience ]]> 2019-02-16 00:48:26 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331943999 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944203 Advertising in magazines ]]> 2019-02-16 00:51:49 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944203 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944248 A list of all the popular campaigns that have incorporated fairytale themes ]]> 2019-02-16 00:52:42 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944248 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944380 An article about how fairytales are used to promote political ideas]]> 2019-02-16 00:55:02 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944380 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944420 By gathering different types of media that are related to my topic, I have learned about the historical aspect of marketing, reasonings behind using those themes, and audience reaction. One thing I found interesting was how long ago companies started using this marketing strategy. In the process of my research, I found several ads dated back to 1940s-1960s that used fairy tales in order to persuade the audience into buying their products. Some articles, which are included on this page, gave more insights as to why companies use fairy tales in their campaigns. I learned about audience reaction and what emotions these companies want to get from consumers]]> 2019-02-16 00:55:41 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/331944420 arta_kan https://padlet.com/arta_kan/xs9v9i1tjred/wish/332050495 I would like to research more about how demographic effects these advertisements. For example how would the a company cater females vs males, or children vs adults? How do they change the plot lines or overall theme of the advertisement in order to appeal to a certain demographic? I would also like to learn about the effectiveness of these advertisements? Does incorporating fairy tales actually make the products more appealing to the consumers? Are consumers more interested in commercials that have incorporated fairy tale themes? Finally, I would also like to find out how ads have changed over time. I would like to find how an ad based on cinderella in the 1940s differs from a similar themed ad in the 21st century. ]]> 2019-02-16 23:49:04 UTC https://padlet.com/arta_kan/xs9v9i1tjred/wish/332050495