Typography Journal by Alex Lawson https://padlet.com/lawsona5/xrsnbuzhvzzwohw7 en-us 2022-12-11 15:35:05 UTC 2022-12-12 12:45:53 UTC hello@padlet.com VCU Advertisements lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953229 Official typography styles of presenting themselves always fascinate me because it often has to do with a certain saref that is slightly taller than it is wide and this specific piece has the like four to five different fonts on it but it's surprisingly works well because of how they separate the information even though it can feel slightly clunky at times I found this in my dorm and early in the semester. And originally I was taking the photo for just have the mail services info but it also really reminds me of just how professional typefaces can exist and really show like there's room properties for many different styles.


]]> 2022-12-11 18:31:36 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953229 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953463 Keeping in the theme of rice stuff, this was an art piece that was bought at Rice. And I really like their choice of font here because it doesn't take away from peice by being too graphic to design; it has sort of that handwritten feel to it. And I don't know if they actually chose the font or if they wrote this themselves and took a very long time perfecting it but it gives me the tarot card like lovers and it has just such a nice feeling to it because it has those slight imperfections that make it feel like another person wrote it]]> 2022-12-11 18:32:05 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953463 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953597 the plane ticket that I took over rate before school is very simple but I wanted to have it as a another version of what is considered like a serious place. Or like official type. This being mostly in Turkish It really keeps a very simple, easy to read nice font. And it has just a variety to it It's sort of a messy print. The plane ticket is and it's not like the cleanest but the way that it takes up the space is bold on the white paper or the white on the red gives it enough contrasts to keep it a simple and understood concept.



]]> 2022-12-11 18:32:24 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953597 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953791 The warning sign, which is Turkish, and I just think that the black bold on white text with do not approach dangerous is really well chosen. It it gets the point across nice and simple, really easy and offers a very clear definition of what you should be doing and what you shouldn't be doing. And I think the wear and tear as a lot of character to what is going on In the actual type.


]]> 2022-12-11 18:32:34 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953791 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953911 Whereas this Dracula poster is wonderfully Poppy has that color that I love it playing around with primary colors. But having that contrast with having the blues and reds being much darker than the yellows, lets everything feel very vibrant, very detailed. It is very simple, but mysterious, and I think this was a perfect poster for the play.


]]> 2022-12-11 18:32:47 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416953911 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954053 This was another product that I enjoyed over the semester it is I thought the choice for the actual like rosé water is very loose, very airy kind of really gives that like party drinking just soft kind of vibes with the very sharp block your letters, Not taking away from that, But giving it a more refinement]]> 2022-12-11 18:33:05 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954053 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954489 The hiring sign is another one that is very clearly just like we printed out but I really enjoy the font choice that they made with having the hiring. It's not fully one that you often see in official use very often because of the sort of curved edges I often see this one slightly outside of like public usage for like resumes businesses, but here they used it and I thought it was really interesting that they would use that softer one which could have been just a misclick on Google Drive or Microsoft Word.


]]> 2022-12-11 18:33:58 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954489 Covid Tests lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954556 The COVID tests I found  interesting because of the color choices and the bold blocking of the type and the fact that they seem to have COVID-19 in a different types on the times. Like with the first one, the eye health and COVID-19 tests are at least two separate ones. But to me it looks like even the COVID-19 could be a separate type than what test is


]]> 2022-12-11 18:34:06 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954556 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954653 Then going on to the flowflex test. I think the logo design here is really interesting because the flow and flex are I'm not quite sure why they chose this design. Because flex kind of has that stronger terminology to me. So I would personally switch them but then again, I don't really understand why they have the red dash and flow unless it's supposed to be like a cross. But it's kind of weird to have that little lout in the F above it or not. But the mark in the F if it's not. If it's supposed to be across like they couldn't move that over to the L maybe. But I guess you would have had problems looking like a T but this just makes me think more than actually intrigues me.


]]> 2022-12-11 18:34:18 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954653 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954749 The Making of Movies by Sidney Lumet is another book that I have purchased and read. But the font choice of the actual book is very striking to me the orangish red on the black works really well. It helps give that contrast and separates exactly what I'm looking at and the thinner font choice. It's hard not to look at this and know exactly what you're getting into.


]]> 2022-12-11 18:34:30 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954749 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954882 In the same way that this last piece had that handwritten appeal, this feels hand painted because of the little little shakes in the hands but it's so perfectly calculated the official attempt to make it an actual like designed element with the coloration that they chose of the white on the dark web. It doesn't have that problem that people can run into when they are trying to print or paint something in type. That is they put it on to similar colors; it is the contrast that really helps this font stick out.]]> 2022-12-11 18:34:48 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416954882 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955038 The village cafe I also found very interesting in the amount of fonts they used. Because I often will compare the village cafe to VCU as a whole and I think it still works because even though I don't know if I've ever seen the village lettering here on any official VCU merch, the yellow black and white and the bold kind of shaping, I would call it a college font choice because it reminds me of things like UVA, the V in UVA or like William and Mary on like some of their border products. Reminds me of that and the cafe is a perfect staple of many cafes I've seen with having the cursive font be the cafe.]]> 2022-12-11 18:35:02 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955038 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955124 The second village Cafe sign that I highlighted here I really thought was interesting because of the different way that it presents the little curvatures added to it. It is strongly different to anything that I've ever seen. But it gives the 60s 70s nostalgia that I think works really well for the restaurant.


]]> 2022-12-11 18:35:12 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955124 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955233 2022-12-11 18:35:27 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955233 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955316 This is another look at the logo and I particularly like the big red with white lettering for the actual shape of it because of the sort of like design work that was on old Japanese art pieces and like clothing. I really like the stamp print that is used and I think they took that idea and furthered it for their advertisement here.


]]> 2022-12-11 18:35:38 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955316 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955392 Then when you go to look at their actual menu, you can see how simple and easy to read the white which is bold or white outlined with black on black and then how they're separating their menu with the desert there with the red outlined in white on black. Both offer a very strong contrast both are easier to read than you would think they would be. And particularly the desert. I do not think should work as well as it does. But the deconstructionist and like it playful turns that have been playing they're sort of like these are. This was a paper that someone tore out parts of messily and then put on. I don't think it should work for a restaurant, But I think it does as is, and currently I can't fully explain why.





]]> 2022-12-11 18:35:48 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955392 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955550 And I basically lived at ramen spot for half the semester so I often took time looking at their different types that they use. And I think comparing them all to each other is very entertaining and interesting. This first one also plays with the playfulness aspect of what an official type or what a business type can be. Because of how the edges will curve it to make it a little more symbolic. And each of the letters and here you can see the big now open for rent signs separating from the actual ramen spot logo because of the sharp little cuts and divots in the actual title of the shop]]> 2022-12-11 18:36:09 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955550 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955684 And this is kind of what I found in that experimentation that prepare thyself and merriment is it's doing its best after that fantasy vibe and create new ways with like, how they used to write and like how Calligraphy is like a very professional art form that people would spend hours on. But I personally feel like it isn't exactly what I'm looking for in a fantasy type font.]]> 2022-12-11 18:36:28 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955684 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955803 After that, we have my hair dye that I used over the semester. And I think this shows why it can be an interesting packaging but can also have its dilemmas. If you're having a lighter color be printed on a lighter color. This is holographic and the actual type is mostly either that holographic gray material or it is a transparent color that is going to look at the hair dye color. It's a great way of advertising which actual color the dye is but for the information on the actual packaging it is much more difficult to read initially.]]> 2022-12-11 18:36:43 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955803 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955911 This is actually my personal piece that I was working on for a long time. It takes inspiration from the join or die the Ben Franklin propaganda, and I basically chose the the closest font I could find to what I saw on that original one. But I wanted to make sure that it portrayed the fantasy elements that I personally want to see more of and more experimentation with in typography.


]]> 2022-12-11 18:36:58 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416955911 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956051 The Blue Magic by Karmah poster I think works really well based on the sort of 70s kind of nostalgia type that they chose because of the kind of trippy vibes that they're going for with the poster design. I think the color choice is really nice. If they had gone with a lighter blue it would have been seen as like too playful. I think it is a perfect balance of this is what this is going to be about. And still creating intrigue with mystery.]]> 2022-12-11 18:37:17 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956051 R.I.C.E. lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956141 The RICE poster I found this in the library as well. I think the choices for the different fonts are interesting. The logo gives off very like an adventurey vibe. Same with the stuff that's in the book. And then the other two sections where it's Richmond indie comics Expo and the actual dates are a little sketchier which plays with the whole VCU arts and like creating kind of situation which is also very interesting and I think it promotes what it's trying to promote very well with its type by offering adventurer and art.


]]> 2022-12-11 18:37:27 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956141 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956224

In a similar but different example of it. This rice poster goes for more of the direct comic book influence with the rice being in a very blocky word bubble and very clearly this is a comic panel and even though it has all of these other simpler and more official thoughts. It really brings together such a wonderful feeling of that's the possum eating takeout rice and I don't know, this is Richmond to me. I really love it.


]]> 2022-12-11 18:37:37 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956224 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956436 The QR code and the types that are chosen by one print and VCU are interesting in a similar but different way the boldness of the actual codes versus the logo design and the powered by Feroz ferris.com advertisement. Everything looks so distinctly separate from each other but it all works very well together. In a way that you can separate it all in your mind very easily. tell exactly what the information is what you need, which is exactly the code right next to it. Without the logos overpowering it and the advert for Pharaoh's being very not subtle, but not in the way and this was found at the VCU library


]]> 2022-12-11 18:38:05 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956436 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956558 Moving on from the fantastical thoughts though, we have a amazing font with the logo choice of my TV brand, the Sanyo TV. I don't know what model but I really like how the SA and YO are separated by an N that has hatches going vertically from the end giving it a movement in the middle of the word. I thought that was really interesting and really entertaining.


]]> 2022-12-11 18:38:20 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956558 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956653 And I think the same can be said for The Human Figure by John H Vanderpoel. But I feel like the fact that is on top of that image, While it works for what the book is about, I think it lets the title and artists name and subtitle blend too much in to the actual imagery that you have presented here.]]> 2022-12-11 18:38:32 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956653 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956824 But at the same time I don't know if this is exactly what I'm looking for either. It is prevalent in Lord of the Rings and The Hobbit and because it's prevalent theory kind of became so important to the overall system of fantasy and adventure, but it's just not enough for me I guess.]]> 2022-12-11 18:38:51 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956824 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956923 The fallout shelter I like for the same reasons as the warning sign it has all you need to know bold centerstage and it also has the capacity and a smaller separate font where you can tell it's not the thing that you're supposed to be paying attention to initially. But I think they work really well together and it always makes me happy to see this really bold font paired with the smaller like taller and wider font that is just the small print but like the slightly larger small print 


]]> 2022-12-11 18:39:05 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416956923 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957006  I follow that up with this tarot and jewelry advertisement. It has that same type of like fantasy aspects in the font choice that are interesting in me, but I don't feel like they're exactly what I'm looking for in a font that I want to portray in a fantasy setting this is another example of a fantastic font that is great for how it works.]]> 2022-12-11 18:39:18 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957006 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957537 The bone machine wasted space rough age poster. I particularly liked this design per poster, not because of the typeface exactly, but the typeface definitely excels the project for me, but I love the design of having the little cutout figurine that you're putting together that was really cool to me. But I really liked the red on the blue violet, kind of color and blue indigo color that really just brings the whole thing into a sort of aggressive but calming kind of design. It gets your attention so easily. I think it was a wonderful design and the bold lettering that is throughout it is really nice. With the only difference being the little bits that are kind of little letters that are strewn apart at the very base.]]> 2022-12-11 18:40:28 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957537 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957731
rag and bones, the font choices in here all kind of have that they have their personal like designs like handwritten kind of look and I think that is very interesting with it then the image and then go into the logo it's so well designed it's it's a very clear that's that's what my mind immediately looks towards even though it is so quickly jumping up back to dragon bones and trying to read through the kind of more difficult to understand typeface up there.


]]> 2022-12-11 18:40:51 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957731 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957825 The other black fidelity poster is interesting for the same reasons the other ones are because, again, the black fidelity actual logo is kind of it's not the easiest thing to read. It's doesn't pick up perfectly but every other font reads very well especially with it being on a darker background that even in a lower quality image like this one. I can still read every word that is not torn off the page, Except for black fidelity which I still think is difficult to read.]]> 2022-12-11 18:41:04 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957825 lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957934 The elevator buttons are what I think the simple and neatly designed. Capacity. 3500 pounds is really simple. And I always love the numeral choices that they make for elevators because oftentimes they get so worn down because people keep pressing them But they can really have such bold and well designed numbers so that they're easy to pick off with barely glancing at them


]]> 2022-12-11 18:41:16 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416957934 Posters and Event Advertising lawsona5 https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416958492 moving on to posters, we have this black fidelity poster. I think because of the interest in fashion and the arts specifically around Richmond and VCU, it works well. I think the back fidelity is a little bit hard to read. I think the giant designer color the perfect choice for pairing it with the symbolism underneath and the white on the darker purplish black color for the rest of the font works really well and helps keep it easy to understand when the black fidelity font kind of blends together too much with the F and T.]]> 2022-12-11 18:42:25 UTC https://padlet.com/lawsona5/xrsnbuzhvzzwohw7/wish/2416958492