Core markets include Poland, the Czech Republic and Italy. Together, these made up 89% of the Group's net sales revenue for FY 2018.

UK’s current situation in terms of Brexit. This is a major political decision that UK has agreed to carry out and leave the EU. This might have an unexpected effect on the new entrant so if Stock was to introduce their new stock prestige citron spirit, they would need to ensure that they obey by the new UK legislations as it will be separate from the EU as they will no longer be members of it. Moreover, UK as a country has stable projections of growth. They are meant to remain ‘modest at 1.4% in 2019 and 1.3% in 2020’. These predictions assume that the Brexit deal is agreed, however no one knows what will happen therefore it is uncertain and impossible to predict what will happen what will be the risks if the deal does not occur. 

Stock Spirits could use country’s economic factor such as growth rate in order to forecast the numbers. Stock spirits would need to consider the type of economic system in countries of operations- stability of the economy and the system. 

Technology is fast troublemaking factor to be considered within various industries across the board. A firm should not only do technological analysis of the industry but also the speed at which technology disrupts that industry. Slow speed will give more time while fast speed of technological disruption may give a firm little time to update its operations and to be profitable. Technology analysis that Stock Spirits need to consider include the recent technological updates by their competitors. UK is one of the fastest growing market in terms of economy as people like to be on the go and they are becoming more mobile therefore it is important to know this before introducing a new spirit into that market. It is also important to consider how technology impacts the supply chain of the firm for instance if Stock spirits sends its spirits through water transport they might want to rethink this, as it may be quicker and more efficient to do it through air transportation or by vans in order to ensure that no product is destroyed during the transportation. There also may be other ways which include partnering up with a manufacturer in the UK in order to avoid the transportation cost and therefore communicate in a mobile way to ensure efficiency. 

Different markets have different customs or environmental standards which can impact the profitability of an organization in those markets. Similarly, a lot of European countries give healthy tax breaks to companies that operate in the renewable sector. 
Stock spirits would need to consider the climate change or the weather in the UK. They would need to see if it will be easy to transport goods from one place to another as UK is known for heavy rains, which may delay the whole operation and eventually reduce sales.