Marketing Summit 2022 by https://padlet.com/jeremywalts/xretb0h50kya2d00 Backwards design time! Where should we be in one year? en-us 2022-06-20 21:43:07 UTC 2022-07-14 13:09:03 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png 1 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405420 My biggest accomplishment for this past year was helping to rebrand the MindTap story for secondary. ]]> 2022-07-14 12:56:04 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405420 Extending our brand awareness so we don't hear "oh , I didn't know you all are in social studies!" Extending our suites, and successful launches of MS and HS programs. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405666 2022-07-14 12:56:32 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405666 1 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405870 Establishing a comprehensive editorial calendar for all social, webinar, and blog related NGL content.

]]> 2022-07-14 12:56:47 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405870 1 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405907 Exceeded Biology sales revenue targets for the first year.]]> 2022-07-14 12:56:51 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243405907 1 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406004 A smooth transition to Salesforce and more qualified leads that turn into opportunities tied to revenue (with tracking & reporting). ]]> 2022-07-14 12:57:00 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406004 Successful GTM launches for our 7 new CTE products in SY2023 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406192 2022-07-14 12:57:27 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406192 1 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406586 Florida Social Studies- Successful transition!


]]> 2022-07-14 12:57:49 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406586 1. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406611 Market testing messaging for M&Y, adjusting and testing again while growing the relationship with BIL]]> 2022-07-14 12:57:52 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406611 1. Assisted with the Science and Health Science products to become even bigger sellers in their markets https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406856 2022-07-14 12:58:21 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243406856 1. I helped reps gain confidence with selling higher level mathematics via thought leadership as well as increasing familiarity with WebAssign. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243407176 2022-07-14 12:59:01 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243407176 1 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243407224 Deliver a secondary education website with best-in-class user experience and sales enablement that out-delivers Marty's projections]]> 2022-07-14 12:59:09 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243407224 People see marketing as leading the organization- on par with sales and product. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243407491 2022-07-14 12:59:40 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243407491 2. welcoming https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408142 2022-07-14 13:00:42 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408142 2 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408183 Inclusive 

]]> 2022-07-14 13:00:47 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408183 2 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408190 Supportive]]> 2022-07-14 13:00:47 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408190 2. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408191 Inclusive.]]> 2022-07-14 13:00:48 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408191 2 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408202 Dynamic]]> 2022-07-14 13:00:49 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408202 2 Powerhouse https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408211 2022-07-14 13:00:50 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408211 2 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408225 Resourceful]]> 2022-07-14 13:00:51 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408225 2. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408256 powerful

]]> 2022-07-14 13:00:55 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408256 Collaborative https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408272 2022-07-14 13:00:57 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408272 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408315 1 
Creating a smooth and pro-active operations process.

]]> 2022-07-14 13:01:02 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408315 2 - Collaborative and Team oriented https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408739 2022-07-14 13:01:06 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408739 2. Visionary https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408805 2022-07-14 13:01:06 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408805 2 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408879 Supportive

]]> 2022-07-14 13:01:14 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408879 2. motivating https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408885 2022-07-14 13:01:15 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408885 Diverse! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408953 2022-07-14 13:01:24 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243408953 2 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409032 Energized]]> 2022-07-14 13:01:36 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409032 3. Take my money https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409181 2022-07-14 13:01:56 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409181 3. You are truly our partners! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409357 2022-07-14 13:02:21 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409357 3 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409359 Holy shit I can find what I need on the website!]]> 2022-07-14 13:02:21 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409359 Uh ! Cengage! I know Cengage! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409372 2022-07-14 13:02:22 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409372 3 I love NGL products and working with reps because they understand our needs https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409379 2022-07-14 13:02:23 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409379 3. NGL has the best books in the market! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409604 2022-07-14 13:02:37 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409604 3 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409636 We're providing the best educational technology and services to prepare students for college and career.

]]> 2022-07-14 13:02:42 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409636 3 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409637 NGL/Cengage is a partner and not just a publisher. ]]> 2022-07-14 13:02:42 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409637 3. You know me and my needs better than your competitors https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409662 2022-07-14 13:02:46 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409662 3 Engaging, interactive, inspiring. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409663 2022-07-14 13:02:46 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409663 3 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409668 Cengage / NGL has a diverse portfolio with easy to use products 

]]> 2022-07-14 13:02:46 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409668 3. They listen to us (customers)! Digital resources are more interactive and the content is current! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409674 2022-07-14 13:02:47 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409674 3 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409835 Your sales reps and customer support was amazing! We know we made the right decision!]]> 2022-07-14 13:02:55 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409835 3 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409867 An engaging program- Mindtap is amazing!

]]> 2022-07-14 13:03:00 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243409867 3. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410053 Cengage understands us.]]> 2022-07-14 13:03:19 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410053 4 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410296 Ugh. I can't stand how much better they are than us. ]]> 2022-07-14 13:03:52 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410296 4 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410307 UGH ]]> 2022-07-14 13:03:54 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410307 4 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410368 Omg Becky- they have stepped up their game! 

]]> 2022-07-14 13:04:02 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410368 4 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410383 market leaders, better than us

]]> 2022-07-14 13:04:03 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410383 4. NGL are the ones we are trying to beat! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410384 2022-07-14 13:04:03 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410384 4. NGL is starting to get noticed. We have to double down on going after them. I feel they are taking share. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410389 2022-07-14 13:04:03 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410389 4. NGL/C is no longer a sleeping giant. They are a threat! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410404 2022-07-14 13:04:05 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410404 4 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410441 I wish we had engaging Explorer content and a best in class solution. 

]]> 2022-07-14 13:04:11 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410441 4 Darn, we need to refocus on CTE and up our digital game. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410556 2022-07-14 13:04:29 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410556 4. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410614 BIL has made some strong improvements to the pedagogy.]]> 2022-07-14 13:04:36 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410614 4 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410677 These NGL people have finally figured it out with investing in product.]]> 2022-07-14 13:04:43 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410677 I think I'll LinkIn with one of them! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410817 2022-07-14 13:04:58 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243410817 4 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411463 We need to poach their talent]]> 2022-07-14 13:05:17 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411463 4 - Ahead of the curve https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411502 2022-07-14 13:05:22 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411502 5. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411899 Answer product questions, I need you immediately]]> 2022-07-14 13:06:12 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411899 5. Woah - they do more than create flyers and brochures https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411967 2022-07-14 13:06:21 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243411967 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412028 OMG, I couldn't have done anywhere near my sales goal without their support.]]> 2022-07-14 13:06:30 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412028 5. What a powerful group of talented individuals!! They represent us in the market beautifully. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412311 2022-07-14 13:06:55 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412311 5. I'm glad I brought them in earlier in the sales process with this HUGE district. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412325 2022-07-14 13:06:56 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412325 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412328 Secondary Marketing is leading the way in telling our story! They totally helped us hit all our goals! ]]> 2022-07-14 13:06:57 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412328 5. Critical to our success https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412340 2022-07-14 13:06:58 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412340 5. They have innovative ways to market our products https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412360 2022-07-14 13:07:00 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412360 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412363 Best in class

]]> 2022-07-14 13:07:00 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412363 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412373 They are the brand- So glad to have such a supportive team


]]> 2022-07-14 13:07:01 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412373 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412380 Marketing keeps us aligned with business objectives and has crafted a cohesive story that helps us to sell and retain customers ]]> 2022-07-14 13:07:02 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412380 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412407 They are leading our change mindset culture]]> 2022-07-14 13:07:04 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412407 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412416 As drivers of strategy to create a cohesive brand story.]]> 2022-07-14 13:07:05 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412416 5 Marketing is a strategic partner in helping us achieve our common goal - delighting our customers and achieving our revenue targets. Love them! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412433 2022-07-14 13:07:06 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412433 5 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412481 Marketing is helpful!

]]> 2022-07-14 13:07:11 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412481 6. Planning ahead and anticipating market needs https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412664 2022-07-14 13:07:32 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412664 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412696 Communication and asking for help]]> 2022-07-14 13:07:36 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412696 6. https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412722 Speaking up]]> 2022-07-14 13:07:38 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412722 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412750 Eloqua (fingers crossed)]]> 2022-07-14 13:07:42 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412750 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412831 Keeping a laser focus and saying no when it takes me off track ]]> 2022-07-14 13:07:51 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412831 6. Being as good as our best rep and CSC in presenting our materials https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412878 2022-07-14 13:07:58 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412878 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412880 Effectively balancing time management]]> 2022-07-14 13:07:58 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412880 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412932 Seeing the "Big Picture" to target the strategy, get out of the daily 'weeds' more.]]> 2022-07-14 13:08:06 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412932 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412953 ahead of the ball

]]> 2022-07-14 13:08:09 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412953 6. Big picture planning. Organizing. Reaching out more often. Speaking up! https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412965 2022-07-14 13:08:11 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243412965 6. Understanding our products https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413044 2022-07-14 13:08:22 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413044 6 Prioritizing and focus on tasks that yield the highest ROI https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413046 2022-07-14 13:08:23 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413046 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413164 Getting in the schools to hear feedback]]> 2022-07-14 13:08:38 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413164 6 https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413382 Leading a culture of excellence across all teams]]> 2022-07-14 13:09:03 UTC https://padlet.com/jeremywalts/xretb0h50kya2d00/wish/2243413382