The 5 product decisions by Edurne Iñigo Alday

Nike Pegasus trail running shoes

edurneinigo1_2 — 2023-01-30 16:28:11 UTC

Amazon Fire tablet

edurneinigo1_2 — 2023-01-30 16:56:08 UTC

https://www.amazon.es/tablet-fire-hd-10/dp/B08F6BQXKB/ref=lp_11138596031_1_1

Nike Pegasus(Ander Fuentes, Mikel Corcuera, Nerea Ruiz and Karen Arrue)

2023-02-22 10:23:02 UTC

Product attributes: Waterproof, breathable, long lasting, great stability, light weight, flexible, many designs and colors available.
Branding: Good known brand, outstands from competitors, well positioned, social status and consumer loyalty.
Packaging: It comes in a box with its logo, a card, paper wrapper to protect the shoes. Environment safety and consumer safety.
Labelling and logos: Easy to indentify the brand, minimalist logo with complex graphics and design in this case.
Product support services: Warranty of 30 days and you can return the product if it´s defective. The delivery is to 2-5 laboral days, fast delivery.

Nike Pegasus (first row)

2024-02-15 13:25:14 UTC

Product attributes:

Flexible sole, special trail running shoes, the design is bright and noticeable. Also, the Gore-Tex logo and name is on the shoes which is known for their waterproof, breathable fabric. This means that the customer is able to expect the quality represented by the brand of Gore-Tex and Nike.

Branding:

Easily identifiable due to global brand position. Customer loyalty since they use customer discounts on the shoes. Nike also provides a membership for customers. They are known for outsmarting their competitors and spend a lot of effort in marketing and sales.

Packaging:

The shoes will be delivered in a shoebox with the logo and information on the label on the side of the box. Also since the shoebox is made of carton, it is environmentally friendly. The shoes are protected in paper wrapper and sometimes bubble plastic will be inside the box for safety of the product.

Labelling/Logos:

Recognisable logo which is known for being on their products. They also use a catching phrase: "Just run it", which is similar to their slogan: "Just do it". On the inside of the shoe you will find information about the shoe such as the size.

Product support:

Nike has got a warranty of 30 days in which you can return the product is there is anything wrong with it, and you can get your money back. Also they provide customer support and a fast delivery service.