https://padlet.com/krahd/xp9ldv66v19p Find examples of products that have been localized (adaptation) Label company, Label country of adaptation, One sentence summary of how the product has been adapted en-us 2017-11-26 17:53:56 UTC 2023-06-24 19:37:10 UTC hello@padlet.com https://padlet.com/krahd/xp9ldv66v19p/wish/210974620 Domino's changes pizza topping options based on the country and the preferences of the consumers. 
Ex) In China, seafood and fish are offered as potential toppings. ]]> 2017-11-28 15:57:53 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/210974620 1horya https://padlet.com/krahd/xp9ldv66v19p/wish/362667322 Burger King, which is based in the US is heavily based around the American culture of fast food of chicken , beef and pork. There is not much seafood within the fast food culture of the US. When Burger King started in Japan, they localized by appealing more into the seafood culture of Japan, as seafood is one of the key ideas of food in Japan]]> 2019-05-22 18:26:32 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362667322 https://padlet.com/krahd/xp9ldv66v19p/wish/362667629 In Japan, KitKat changed its name to "Kittu Katsu" which translates to "Surely Win". They have also made many new flavours of Kitkat in Japan such as green tea which is popular there, marketing to their culture. 

]]> 2019-05-22 18:27:20 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362667629 https://padlet.com/krahd/xp9ldv66v19p/wish/362668620 2019-05-22 18:29:48 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362668620 https://padlet.com/krahd/xp9ldv66v19p/wish/362668625 Chocolate plus marshmellows combine for a dessert that can only be found on Taco Bell menus in Spain.

]]> 2019-05-22 18:29:49 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362668625 https://padlet.com/krahd/xp9ldv66v19p/wish/362668640 During Coke's "Share a Coke" campaign, Coke changed from using names on the bottles in China to things like "close friend" or "classmate"
- Oliver]]> 2019-05-22 18:29:51 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362668640 https://padlet.com/krahd/xp9ldv66v19p/wish/362669332 In china they served dried pork and seaweed donuts for international donut day.]]> 2019-05-22 18:31:28 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362669332 https://padlet.com/krahd/xp9ldv66v19p/wish/362669374 In China people like to eat many different animals. In order to adapt to this market Walmart made many different types of animals available for purchase in its stores. This has allowed for Walmart to gain a considerable amount of market share.]]> 2019-05-22 18:31:35 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362669374 1kajnartom https://padlet.com/krahd/xp9ldv66v19p/wish/362669418 Acura is a sub brand used for Hondas luxury cars in North America and Europe. Here, the NSX is called the Acura NSX but in Japan its called the Honda NSX. The Acura rebranding gives the car a more high end appeal for the American Market.]]> 2019-05-22 18:31:42 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362669418 https://padlet.com/krahd/xp9ldv66v19p/wish/362670240 In Thailand Coca Cola has a product called Café Zu which is targets for hard working middle aged working people which is coffee in a can.]]> 2019-05-22 18:33:55 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362670240 https://padlet.com/krahd/xp9ldv66v19p/wish/362672313 In the US]]> 2019-05-22 18:38:59 UTC https://padlet.com/krahd/xp9ldv66v19p/wish/362672313