Tesco by Lauren Fraser https://padlet.com/fraserlauren1/xonrt9amwlh3 Marketing Plan and Strategy en-us 2019-10-16 12:36:40 UTC 2024-06-16 21:35:26 UTC hello@padlet.com INTRODUCTION fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/403817269 Tesco Plc is the UK's biggest food retailer holding a HUGE market share of 27%.  Founded in 1919 by Jack Cohen as a group of market stalls Tesco is one of the longest-running food retailers in the world. Tesco has 3,961stores across the UK employing more than 300,000 'colleagues' across all the stores. This supermarket giant is the sole provider of many UK households with 39% of 'Clubcard' customer shopping instore more than once a week. ]]> 2019-10-29 12:42:44 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/403817269 Consumer Trends fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409565757 Holding the largest customer base in the UK,  Tesco's actions can heavily influence the trends seen in buying habits and product success across all food retailers. However in recent years consumer's priorities have changed and the importance of quality at a good price is becoming more prevalent. This has welcomed the discount stores such as Aldi and Lidl. Another trend brought on by a change of priorities is convenience and this has welcomed online supermarkets such as Ocado and meal prep kits like Hello Fresh. All these influences have negatively affected the market share of Tesco. ]]> 2019-11-11 17:07:25 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409565757 The Market fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409567650 Total Value: £179.1bn
Growth Rate: Av. 2.28% per year 
Market share is heavily contested amongst competitors however Tesco have managed to consistently hold a higher share than the rest but that percentage is decreasing as time and the environment progress. ]]> 2019-11-11 17:10:44 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409567650 External Environment fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409581768 Tesco is in one of the country's most competitive markets. 
Although they only have 6 or 7 main competitors they all are providing the same product thus resulting in a "Price War".
]]> 2019-11-11 17:34:12 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409581768 SWOT Analysis fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409984409 2019-11-12 14:49:10 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/409984409 PESTLE Analysis fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410013759 2019-11-12 15:24:51 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410013759 Strategic Allience? fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410015378 A union at the top of the food chain. The largest in the UK and the largest in Europe.]]> 2019-11-12 15:26:55 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410015378 Wages rise as Bonuses fall fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410018237 The increase in minimum wage for Tesco's shop floor and warehouse workers puts them in line with their biggest competitors but, its all at the expense of the big bosses. ]]> 2019-11-12 15:30:46 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410018237 The Competitors. fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410026675 2019-11-12 15:41:06 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410026675 Tesco at its Finest fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410067115 The Christmas season is one of the most competitive times for the supermarkets and what often sets them all apart are their top ranges. Full of seasonal desserts, ingredients or even full courses. All promising to make our Christmases better than all the rest. This year Tesco are set to do something a little different by opening a wine bar in London stocked with their 'finest' wine, cheeses and Christmas treats. This opportunity is something that the other retailers don't have therefore steering more attention to Tesco and their range this year. ]]> 2019-11-12 16:33:22 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410067115 Sainsbury's fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410093200 Tesco largest competitor slightly edging out ASDA. ]]> 2019-11-12 17:07:21 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410093200 ASDA fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410104370 2019-11-12 17:23:12 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410104370 Morrisons fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410111852 2019-11-12 17:33:27 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410111852 Aldi fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410135244 In January 2017 Aldi overtook the Co-op as the UK's 5th largest supermarket. ]]> 2019-11-12 18:05:48 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410135244 The Aldi Advert fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410136656 Recently Aldi has been making a direct comparison between the products sold at Aldi to the ones at Tesco. At the end of the TV advert, displayed is the exact same products and the price difference between the two stores. This type of blunt, to the point marketing, is what is driving consumers from Tesco to Aldi. This advert is embarrassing for Tesco as it claims low prices but is being shown up by the new market entrant. ]]> 2019-11-12 18:07:40 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410136656 Inflation Rates fraserlauren1 https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410143965
  •  From March 2015 to January 2017 the rate of inflation for food in the UK was in a negative percentile 
  • At the beginning of March 2017 that became a positive steadily increased every month peaking a 4% in November 2017
  • Since then it has dipped and then grown again 
  • BREXIT is the major economic event correlating with the figures 
  • In June 2016 is when Brexit happened – the  inflation rate grew gradually from minus percentiles to a positive one in the months after as importers and exports began to react to the change in the economy, exchange rate and cautious/thrifty buyers. à this cost is passed on to consumers 
    • ]]>     2019-11-12 18:16:55 UTC https://padlet.com/fraserlauren1/xonrt9amwlh3/wish/410143965