Research & Insight Week Nine T1/22 by Lisa Campton https://padlet.com/lcampton/xobqzmvuv8hm5voe en-us 2022-04-25 00:45:02 UTC 2026-03-03 17:52:20 UTC hello@padlet.com Zoom Link 748 431 6595 lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661957 Same every week 

]]> 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661957 Textbook Chapter Nine lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661958 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661958 Grammarly Premium lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661959 How to start using Grammarly Premium:
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3. Then sign up with your mymacleay email]]> 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661959 Join our WhatsApp Group via this link https://chat.whatsapp.com/FVNE6M6AGfHCrue8c4Tydq lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661961 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661961 For reference - Presenting your work effectively lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661962 Your research findings - how to report these effectively]]> 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661962 Data is Beautiful lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661963 10 minute video]]> 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661963 Assessment Three - Research Report lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661964 This is a practical exercise that replicates what managers do in their real life  - to drive and direct change for their businesses.

Your Assessment task is to prepare a report based on this research study and it's methodology, examining it's key findings and giving your thoughts on what these key insights mean and also on the methodology of the research.   

Work on this today in class - 2000 words as a guide - upload to Moodle by this Sunday May 1st.  This is worth 35% of your marks for this unit.

Step One - Read this research report carefully, as well as the methodology (on the next tab).     

Step Two - Reflect on (a) the methodology - do you think it is valid - for example are the sample sizes sufficient? 

Step Three - Summarise (b) the key findings in your own words.

Step Four - Reflect on the implications of these key findings for a business leader/marketer who is targetting young Australians and highlight the most important, business relevant insights, giving reasons for your selections.   What does this mean for those businesses? - explain what you would do as a result of the research findings.

Ask any questions - in chat only please - that you have as you work on this Assessment in class today.   ]]> 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661964 Assessment Three - Week Nine - Research Evaluation Report - complete in class and due at the end of the week - this Sunday May 1st lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661966 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661966 Consumer Insights & Trends 2022 - Mintel lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661967 Worldwide research & market intelligence agency,  founded in 1972.

Great source of consumer insights. Great for Assessment research. 


]]> 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661967 Last week - Behavioural Economics / Consumer Insights lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661969 2022-04-25 00:45:02 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2155661969 Assessment Three - Methodology lcampton https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2158261627 2022-04-26 10:23:56 UTC https://padlet.com/lcampton/xobqzmvuv8hm5voe/wish/2158261627