https://padlet.com/veronique_n_saenz/fashionnova 1. Do you think Fashion Nova should try opening more physical stores since they are successful online? 2. Why is important to them to do celebrity collaborations or ask celebrities to advertise for them? en-us 2019-04-03 05:55:40 UTC 2019-04-03 16:39:19 UTC hello@padlet.com strieu16 https://padlet.com/veronique_n_saenz/fashionnova/wish/348166181 1. No, they should not because the goal of the brand is to save consumers money on trendy clothing and opening up a store may increase the overall prices.
2. It is important to collaborate with celebrities because it helps raise brand awareness also they are considered trend setters. ]]> 2019-04-03 16:35:01 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166181 https://padlet.com/veronique_n_saenz/fashionnova/wish/348166182 1. Not unless they are able and willing to compete at the level that other retailers are trying to get in their physical stores by creating a reason for customers to come in.
2. Since they are not a big name, not well known, they rely on the following of influencers and celebrity endorsement to get their name out there. It also gives their brand an image that aligns with those celebrities so that customers have something to reference and relate to.]]> 2019-04-03 16:35:01 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166182 cuevas22 https://padlet.com/veronique_n_saenz/fashionnova/wish/348166229 1. Yes we think their online success can translate to an in person store, but only if they start off opening stores slowly.
2.Because certain celebrities cater to their target demographics and its a great way of gaining exposure.]]> 2019-04-03 16:35:06 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166229 alyssaguerra https://padlet.com/veronique_n_saenz/fashionnova/wish/348166259 1)I think they should continue to being a primarily online retailer. Their target consumers are connected to the brand through online channels.
2)Celebrity collaborations expose more consumers to the brand as a whole. Celebrities like Kylee Jenner and Cardi ]]> 2019-04-03 16:35:08 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166259 morganwallen https://padlet.com/veronique_n_saenz/fashionnova/wish/348166274 1. No, this market is very saturated and they live for their hype of the online/social media market. 
2. The age group they're targeting is very connected to the lives of these celebrities and are more likely to purchase from a company they wear or are sponsored by. ]]> 2019-04-03 16:35:10 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166274 mikaylahowley https://padlet.com/veronique_n_saenz/fashionnova/wish/348166380 1. We don't believe that they should open up physical stores just for them, but we do believe that they should feel their clothes in other stores to start such as forever21
2. because it is a great way for them to get credibility for their clothes and reach a large audience]]> 2019-04-03 16:35:19 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166380 rebeccavpivo https://padlet.com/veronique_n_saenz/fashionnova/wish/348166423 I do not think Fashion Nova should try opening more physical stores because I think the success of their online store is due to their ability to very quickly come out with new trends.  I think adding more physical stores will slow down this process and overall diminish their whole business strategy.

It is important for them to do celebrity collaborations because a lot of these trends follow the "trickle-down" theory, where the celebrity makes the trends .]]> 2019-04-03 16:35:23 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166423 zoe_bitsie https://padlet.com/veronique_n_saenz/fashionnova/wish/348166513 1. I think that Fashion Nova would be successful in opening more physical stores. If they are able to sell online so well they will probably be able to sell in-person even better. 
2. With social media as popular as it is, celebrities have millions of followers who see their posts every day so it's great exposure for the company. ]]> 2019-04-03 16:35:33 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348166513 https://padlet.com/veronique_n_saenz/fashionnova/wish/348167016 1) I think they should start with the store that just opened and maybe one other store in Manhattan then see where to go from there. I wouldn't open too many at once.
2) celebrities create buzz and are a great way to attract customers. influencers are a great method to attract a lot of customers. ]]> 2019-04-03 16:36:23 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348167016 taylorfranz https://padlet.com/veronique_n_saenz/fashionnova/wish/348167415 1. I do not think they should open physical stores because they are doing so well online. If they do it will just be like another forever 21 
 2. Celebrity collabs give them a lot of recognition and show fans that they can look good in cheaper styles ]]> 2019-04-03 16:37:06 UTC https://padlet.com/veronique_n_saenz/fashionnova/wish/348167415