https://padlet.com/zem2000nastea/xkpknjorpcm80zo4 BY ANASTASIA ZEMLEANSCHIH en-us 2020-11-30 17:36:38 UTC 2025-04-01 03:16:30 UTC hello@padlet.com https://padlet.net/icons/png/1f534.png zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1041825533 2020-12-25 11:10:53 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1041825533 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071248887 2021-01-10 12:31:00 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071248887 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071250546 2021-01-10 12:32:11 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071250546 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071257611 2021-01-10 12:37:12 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071257611 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071262774 2021-01-10 12:39:57 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071262774 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071270667 We didn't pass the assignment and had to do a resit. The main points that we skipped are experimentation and further research. I guess we were too focused on what we got from the begging so we haven't developed our ideas. in addition to that I personally struggled with the documentation. I have to write down all "why" when I make a certain decision. Also, we had insufficient research criteria, so we had to dive deeper into our topic and show more proof for decision-making.]]> 2021-01-10 12:45:22 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071270667 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071297528 2021-01-10 13:03:11 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071297528 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071304059 2021-01-10 13:07:45 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071304059 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071308291 We received a sufficient grade and the feedback that we finally showed a more developed concept but we still have to continue working on it and shape it during the next phase of the project. Main tips we need to follow: continue experimenting, link sources next to the material, dive more deeply into the themes of ageism, technology and age, shape out the values and connect them to the attributes of the fashion environment, use keywords in presentation, substantiate decision-making]]> 2021-01-10 13:10:41 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071308291 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071343132 2021-01-10 13:32:20 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071343132 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071346565 From the beginning  it wasn't clear if we should  encloud vectorworks toolshops in the concept book, so i will document it here because it doesn't affects the concept it helps  to visualize it and build the environment.  I have never worked in any programs for 3d planning, so it was a totally new experience for me . ]]> 2021-01-10 13:34:33 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071346565 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071402994 2021-01-10 14:13:09 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071402994 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071404566 2021-01-10 14:14:04 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071404566 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071411948 2021-01-10 14:18:54 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071411948 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071414738 First steps in the tool shop were to create a standard document,  get to know all the toolsets and to create different shapes. I felt quite free in navigation and it was very easy to follow the presentation with the guide. As homework, we had to draw the façade of our houses but I wrongly understood it and draw just a random house out of my mind. I think I still experimented a lot with the forms so it wasn't a big problem. I got positive feedback from the teacher, Hein really liked that I used volume.]]> 2021-01-10 14:20:47 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071414738 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071431143 2021-01-10 14:31:01 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071431143 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071434900 2021-01-10 14:32:44 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071434900 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071483178 2021-01-10 15:01:16 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071483178 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071485484 2021-01-10 15:02:37 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071485484 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071486944 In the second toolshop we learned how to use double line and double line polygon, how to use some tools for making a floorplan. At the end of the class we received an assignment to make a floorplan of our own room and also that was next homework. The only thing I was struggling with is scaling, I couldn't find where I can change units but then figured it out. In addition, I decided to use different colours and textures  ]]> 2021-01-10 15:03:29 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071486944 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071532196 2021-01-10 15:28:22 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071532196 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071538699 During this toolshop i learned how to  multiply different objects and scale them. We had to make a section of our room but unfortunately I lost the file  with the floorplan, so I had to redo it. I didn't  map the section  on the initial plan, I just draw the section itself.]]> 2021-01-10 15:31:53 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071538699 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071576206 2021-01-10 15:52:08 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071576206 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071589196 Our next step was to look into forms and their connotation. I made 3 of them that see as dynamic, static and sensual. I applied there not only forms but also colors to show different volume and depth. ]]> 2021-01-10 15:58:49 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071589196 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071623110 2021-01-10 16:16:18 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071623110 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071631435 This class we learned how to make 3D shapes and forms by using extrusion and rendering. I also applied colors and added different solids. This toolshop gave me a lot of inspiration for the forms of our concept so I decided to experiment with them in 3D]]> 2021-01-10 16:20:39 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071631435 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071649898 2021-01-10 16:30:25 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071649898 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071661265 2021-01-10 16:36:08 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071661265 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071661974 2021-01-10 16:36:32 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071661974 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071663435 2021-01-10 16:37:14 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071663435 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071664309 2021-01-10 16:37:41 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071664309 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071668615 The sixth toolshop was about reshaping floorplans in 3D after that extruding and navigating through. I downloaded the Vectorworks file and reshaped different objects in given layers. Was stuck with rotation tool, but then during the class, Hein explained how to do it correctly. Still, not all the windows rotated correctly. Really interesting how walkthrough tool worked, but hard to control the navigation with it.]]> 2021-01-10 16:39:31 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071668615 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071727434 2021-01-10 17:07:44 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071727434 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071728268 2021-01-10 17:08:13 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071728268 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071746773 In the continuation we have to experiment and develop our own floorplan and 3D design of our store. I am also planning to try Sketchup, as i hear a lot of people use it, also it was mentioned during guest lecture  ]]> 2021-01-10 17:17:08 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071746773 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071804921 Brand - collectively, what people say, feel and think about your company.
Identity - the visual/auditive/kinesthetics aspects that form part of the overall brand.
Logo - a mark or icon used as the symbol of an organisation, in its simplest form. 
Parts of visual identity: debriefing, research, sketching and concepting, choosing one concept, visualization, using different channels.]]> 2021-01-10 17:46:32 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071804921 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071851164 2021-01-10 18:10:45 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071851164 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071853383 2021-01-10 18:11:53 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071853383 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071854469 2021-01-10 18:12:28 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071854469 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071855642 2021-01-10 18:13:04 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071855642 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071861033 The logo, reminding some of the McDonald's M, is often the first thing people notice about Evisu. The typography used for the brand name is modern and features a skewed first and last letter with the middle 3
being straight. Newsletters use Evisu old logo of a Japanese god. Brand changes packaging very often, but the logo is always there. The stores are usually very dark with some red elements in the interior.]]> 2021-01-10 18:16:11 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071861033 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071892676 2021-01-10 18:33:03 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071892676 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071913688 2021-01-10 18:44:28 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071913688 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071914522 As Eijiresu main competitor we chose Spanish brand  Desigual. Desigual is characterized by its optimistic differential designs that are full of colour. The brand is loyal to its six values: Recognition, Positivity, Tolerance, Respect, Commitment, Fun and Constant Improvement. I think these values are very similar to our sub-brand. They use a large typeface and bright colours, their designs are full of prints and really inviting such target group as early-enjoyers. ]]> 2021-01-10 18:44:58 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071914522 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071935217 2021-01-10 18:56:44 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1071935217 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1072019470 2021-01-10 19:44:56 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1072019470 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079045646 At this point we have clear vision with colors, where you could see that red one prevails. The Eijiresu logo will be inspired by our initial pitch cover where we combine Evisu logo with the sub-brand name.  The brand seagull sign will be repeated in the main branded elements. We also want to implement Japanese hieroglyphs or signs. Still not sure about typeface.]]> 2021-01-12 15:39:00 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079045646 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079137471 Starting points and briefing:
Look for visual and thematic clichés being played out amongst competitors  and then find open space within the brand  category
Translate starting points into graphic moodboard.]]> 2021-01-12 15:55:53 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079137471 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079256709 2021-01-12 16:16:17 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079256709 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079263506 I personally struggled a lot with an open space mood board, from the beginning we had examples for exact products of a brand so it wasn’t been clear, should we do it for whole sub-brand or just main product of it. I made fully for EIJIRESU. To be honest, did not really understand the point of doing it, and feels like we already knew the open space so this mood board didn’t really give us any new ideas. ]]> 2021-01-12 16:17:31 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079263506 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079308757 2021-01-12 16:25:25 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079308757 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079322305 Writing logo creative brief helped us to remind ourselves all Eijiresu main values. Also having all important points organized in one document helped us to see the fuller picture of our process.]]> 2021-01-12 16:27:52 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079322305 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079771511 2021-01-12 17:47:19 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079771511 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079784871 I wrongly understood the meaning of graphic mood board. Denise said that we need to focus only on graphic aspects , such as posters, media,  fonts. I made a  more abstract one but will have to develop and narrow it down ]]> 2021-01-12 17:49:37 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1079784871 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1082348845 2021-01-13 10:19:41 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1082348845 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1082366050































.]]> 2021-01-13 10:25:23 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1082366050 zem2000nastea https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1082372564 2021-01-13 10:27:40 UTC https://padlet.com/zem2000nastea/xkpknjorpcm80zo4/wish/1082372564