Guinness is an Irish Company which is famous for its black beer. It has a huge global footprint. 

                 Because of supporting more than 5 different positioning and lot of kind of products, Guinness has faced a variety of challenges in creating " Global marketing Strategy & creative platform"(Marketingsociety, 2015).

                  To deal with this challenges, Guinness pointed out 3 truths: Brand, Product, and consumer and then integrated them into one Global Strategic Platform. They launched some marketing activities like Brands Communication, Pubilc Relation, Pub Activation, Product Innovation and Sponsorship Comms.

  Guinness boosted their sales in different region successfully through these strategies.