https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u Evaluate  Gluten Free Chocolate Cake packaging design on sensory liking and willingness to purchase (WTP)   en-us 2020-11-19 12:19:18 UTC 2024-03-13 13:24:59 UTC hello@padlet.com msgilsenannnn https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/981220353 2020-12-02 18:50:05 UTC https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/981220353 msgilsenannnn https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/981226116 2020-12-02 18:51:18 UTC https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/981226116 g00353517 https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/983391499 packaging of promise suggests luxury. The purple cardboard label is nicely designed and direct to what it is. The Aldi uses a sticker for their label, the colour is boring and doesn’t suggest a nice tasting chocolate cake. The Aldi packaging is the free from brand so consumers will know straight away that it’s apart fo the gluten free section, compared to promise packaging you wouldn’t know it was necessary from the free from section.]]> 2020-12-03 12:29:25 UTC https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/983391499 broderick_livia https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/983410778 The packaging looks more luxurious, the deep purple colour reflects the dark chocolaty colour of the cake.

Aldi cake:
The pink wrapper looks a bit cheap. Also it could give the illusion that the cake would have a strawberry/raspberry filling.]]> 2020-12-03 12:38:16 UTC https://padlet.com/msgilsenannnn/xjed2rtru6w31b4u/wish/983410778