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      <title>PARKER PEN COMPANY by Sam Sun</title>
      <link>https://padlet.com/samsunii799/parkerpencompany</link>
      <description>The Parker Pen Company is a manufacturer of luxury pens, founded in 1888</description>
      <language>en-us</language>
      <pubDate>2018-10-20 13:15:12 UTC</pubDate>
      <lastBuildDate>2018-11-02 13:39:56 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
      <image>
         <url>https://cdna1.zoeysite.com/Adzpo594RQGDpLcjBynL1z/cache=expiry:31536000/compress/https://s3.amazonaws.com/zcom-media/sites/a0i0L00000SeCBRQA3/media/mediamanager/Parker.jpg</url>
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      <item>
         <title>Definition of the Market</title>
         <author>samsunii799</author>
         <link>https://padlet.com/samsunii799/parkerpencompany/wish/295081382</link>
         <description><![CDATA[<div>The growing e-communication among the corporate and other social class people around the world has become a threat for written communication.&nbsp; Parker is a manufacturer of luxury pens and its a niche market.</div>]]></description>
         <enclosure url="https://en.wikipedia.org/wiki/Parker_Pen_Company" />
         <pubDate>2018-10-20 14:25:20 UTC</pubDate>
         <guid>https://padlet.com/samsunii799/parkerpencompany/wish/295081382</guid>
      </item>
      <item>
         <title>Rivals</title>
         <author>samsunii799</author>
         <link>https://padlet.com/samsunii799/parkerpencompany/wish/295082929</link>
         <description><![CDATA[<div>Luxury pens key players which are having brands such as Lamy, Aurora, Mont Blanc, Grayson and Parker are trying to encash the opportunities in this growing luxury pens market.</div>]]></description>
         <enclosure url="https://www.marketing91.com/top-10-pen-brands-world/" />
         <pubDate>2018-10-20 14:40:59 UTC</pubDate>
         <guid>https://padlet.com/samsunii799/parkerpencompany/wish/295082929</guid>
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      <item>
         <title>Consumer Trend</title>
         <author>samsunii799</author>
         <link>https://padlet.com/samsunii799/parkerpencompany/wish/295106858</link>
         <description><![CDATA[<div>Pens have long been considered symbols of class, power, and influence. In short, they represent the worth of someone, typically modern society conferring invisible titles and ranks on people who own or use luxurious high-quality pens. Due to the increasing brand awareness and high disposable income of people (especially among young adults), the luxury pens market is witnessing a decent growth.</div>]]></description>
         <enclosure url="http://reviews.shopwritersbloc.com/fountain-pens/8-reasons-to-buy-an-expensive-fountain-pen.html" />
         <pubDate>2018-10-20 18:53:02 UTC</pubDate>
         <guid>https://padlet.com/samsunii799/parkerpencompany/wish/295106858</guid>
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      <item>
         <title>Profitability</title>
         <author>samsunii799</author>
         <link>https://padlet.com/samsunii799/parkerpencompany/wish/295107962</link>
         <description><![CDATA[<div> The increase in Internet penetration along with easy access to computers, mobiles, and tablets have fueled the growth of the e-commerce sector. This has benefited online retailers of luxury pens. The global luxury pen market continues to benefit from the increasing presence of online retailers such as Amazon.com and Office Depot.</div>]]></description>
         <enclosure url="https://www.prnewswire.com/news-releases/global-luxury-pen-market-to-grow-at-a-cagr-of-39-2017-2021-analysis-by-product--distribution-channel-300530894.html" />
         <pubDate>2018-10-20 19:03:40 UTC</pubDate>
         <guid>https://padlet.com/samsunii799/parkerpencompany/wish/295107962</guid>
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      <item>
         <title>Market space (External Environment)</title>
         <author>samsunii799</author>
         <link>https://padlet.com/samsunii799/parkerpencompany/wish/295108623</link>
         <description><![CDATA[<div>Asia Pacific is the fastest growing region in the global luxury pens market. Countries such as India and China are the upcoming countries where demand for such luxury items are at peak because of the increase in disposable income of people. Even, North America is a flourishing luxury pens market due to the improving brand awareness of luxury pens amongst people</div>]]></description>
         <enclosure url="https://www.persistencemarketresearch.com/market-research/luxury-pens-market.asp" />
         <pubDate>2018-10-20 19:11:17 UTC</pubDate>
         <guid>https://padlet.com/samsunii799/parkerpencompany/wish/295108623</guid>
      </item>
      <item>
         <title>Dominant Economic Features </title>
         <author>samsunii799</author>
         <link>https://padlet.com/samsunii799/parkerpencompany/wish/295109164</link>
         <description><![CDATA[<div>High-end luxury pens are available as standard pens, special edition, and limited editions, with fountain pens being the most popular variants. Luxury pens are high-priced pens, that range from at mid-$100 and can go up to tens of thousands of dollars.Many vendors in the market offer luxury pens as standard order items, while some others offer special and limited-edition luxury pens.<br><br></div>]]></description>
         <enclosure url="https://www.prnewswire.com/news-releases/global-luxury-pen-market-2017-2021-300531148.html" />
         <pubDate>2018-10-20 19:18:23 UTC</pubDate>
         <guid>https://padlet.com/samsunii799/parkerpencompany/wish/295109164</guid>
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      <item>
         <title>KSFs (Competitive Success)</title>
         <author>samsunii799</author>
         <link>https://padlet.com/samsunii799/parkerpencompany/wish/295109544</link>
         <description><![CDATA[<div>The postmodern consumer’s search for authenticity has become a challenge that companies of various industries are facing in order to confer legitimacy, reliability, and superiority to their brands and offers.</div>]]></description>
         <enclosure url="https://www.brandingmag.com/2018/05/30/brand-equity-a-strategic-pillar-for-competitive-advantage-in-luxury-markets/" />
         <pubDate>2018-10-20 19:22:24 UTC</pubDate>
         <guid>https://padlet.com/samsunii799/parkerpencompany/wish/295109544</guid>
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