https://padlet.com/mayur_valand/xiaum4riv2nt en-us 2019-05-09 10:03:15 UTC 2019-05-09 11:26:57 UTC hello@padlet.com https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358391949 2019-05-09 10:16:47 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358391949 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358399189 https://www.youtube.com/watch?v=7-iNOFD27G4

KEY POINTS OF THIS VIDEO

]]> 2019-05-09 10:49:59 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358399189 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358401498 Two step flow 
- opinion leader
Affordable clothing )   Clay shirky
- fans can relate )         Comments

]]> 2019-05-09 11:00:48 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358401498 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358402265 Website article 
Reinforces feminist ideals
“girls”
“when women support eachother incredible things happen”

]]> 2019-05-09 11:05:08 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358402265 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358402440 -“panic and anxiety video”
- aims to be transparent with audience 
- #panicattack
- para social interaction 
- unscriptive narrative 
- interaction in the comments section 
- viewers can receive support from zoella and other viewers ]]> 2019-05-09 11:06:07 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358402440 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358403065 - “Zoella and Alfie” ZALFIE
- Post modern like - Henry Jenkins 
- fans can be harshest critic but biggest supporter
-  Fans can be integral 
- Jenkins says : the internet has allowed fans to gather and create their own texts and easily share there work.
-  online community interacting & creating our own content 
- Jack mate creates a critical video based on zoellas “advent calendar” and mocks the products]]> 2019-05-09 11:09:42 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358403065 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358403427 - when audiences members fully talk about another product and they immerse themselves within the brand. 

]]> 2019-05-09 11:11:59 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358403427 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358403837 - multi channel network (MCN)
- shows how zoella is a strong women
- mentoring programme from Zoella and Alfie 
- supports other influencers ]]> 2019-05-09 11:14:02 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358403837 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358404691 - low in production value video 
- drawing/ narrating key areas of her life 
- good example for how she is a very authentic with her branding 
- what fans what to see / what to know 
-amateur aesthetic videos can sometimes have more realism than a carefully constructed video ]]> 2019-05-09 11:18:15 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358404691 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358405069 - conventions where world wide YouTubers have meet  and greets and do collaboration videos with one another
-platform to create and colab

- opportunity to sell there merch]]> 2019-05-09 11:20:15 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358405069 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358405619 - Zoe and Joe (siblings) merch name
- had a temporary pop up shop in London 
- they had meet and greets with fans 
- maximising profit minimising risk
                - David Hesmondalgh]]> 2019-05-09 11:22:23 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358405619 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358405910 - support domestic ideologies 
- “ I want to be like Alfie’s mum”
(In terms with her preparation for Christmas)]]> 2019-05-09 11:23:46 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358405910 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358406385 - convention 
- zoella has to make a public apology 
- audience reception theory / fandom]]> 2019-05-09 11:25:49 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358406385 https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358406647 Done by alice]]> 2019-05-09 11:26:57 UTC https://padlet.com/mayur_valand/xiaum4riv2nt/wish/358406647