Week 6 by https://padlet.com/jasonng6/xhyl0v6nosdp4k8i en-us 2022-09-01 09:07:59 UTC 2022-09-01 10:20:02 UTC hello@padlet.com UN SDG 12 - Responsible Consumption & Production nathanavery https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279024894 2022-09-01 09:10:28 UTC https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279024894 Goals (What and How) jasonng6 https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279025104 Provide a fashion brand that brings sustainable consumption and production. 

* Reducing Landfill
* Reducing Water Consumption in product production
* Increasing the access to bio-degradable goods
* Creating the product sustainably i.e. using sustainable materials such as linen.
*Ethical and fair working conditions and suppliers (non child labour, fair wages)

Renewable business structure vs competitors which typically destroy excess product. I.e. High end protecting brand image and market staturation

Eco-friendly clothing uses low-impact dyes, upcycled natural materials, and organic cotton ]]> 2022-09-01 09:10:43 UTC https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279025104 Problem? jasonng6 https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279029800 -Saturated market
Specific branding

-Strong fast fashion competitors
*Could be source of opportunity
*Idea is to stop high wastage


- How to change mind set
* Marketing, strong branding
* Push certain aesthetic
* Field day, festival life, instagram fashion



- Brain washing, third party verification
What certification, internally sourced
*


]]> 2022-09-01 09:15:22 UTC https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279029800 Statistics nathanavery https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279031327 - Around 85% of all textiles thrown away in the US
- Annually Australian’s acquire an average of 27 kilograms of new clothing per person, and discard around 23 kilograms of clothing to landfill each year.
- Americans throw away 37kg of clothing on average per year per person
- Fashion industry is responsible for 10% of all greenhouse gas emissions
- 12% of material used for clothing is recycled]]> 2022-09-01 09:17:14 UTC https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279031327 Materials and Procedures nathanavery https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279045705 -Solar panels supply energy to the factory line (Energy)
-Community recycling station for Old Clothes (Materials)
-Use of cotton and linen materials produced in developing countries. (Materials)
-Marketing the concept of moderation and eco-friendly consumption during the shopping season (Advertising)]]> 2022-09-01 09:32:55 UTC https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279045705 Sustainability indicator tags nathanavery https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279048040 2022-09-01 09:36:20 UTC https://padlet.com/jasonng6/xhyl0v6nosdp4k8i/wish/2279048040