Our focus is clear:

• Customer-Centric Innovation – We integrate customer insights to make products truly useful.

• Sustainability – We use eco-friendly materials and processes to reduce environmental impact.

• Affordability & Accessibility – We create solutions that are budget-friendly and available to many, staying true to our mission of better everyday living.

• At IKEA, our Co-Create initiative empowers customers to shape products with us—making innovation more relevant, sustainable, and affordable.

  User-generated content has proven powerful: campaigns like IKEA At Mine drove 27% higher ad reach, 7× more homepage engagement, and 54× higher conversion rates versus traditional content.

  With 700M in-store visits, 2.6B online visits, and 20M app downloads annually, IKEA’s scale ensures that co-creation and UGC translate into meaningful global impact.

  Would you like me to make this formal (report-style) or marketing-style (catchy, punchy lines)?

The primary objectives of the Co-Create initiative include:

• Customer-Centric Innovation: Engaging with customers to gather insights and ideas, ensuring that new products align with their needs and preferences.

• Sustainability: Developing products that are environmentally friendly, utilizing sustainable materials and processes.

• Affordability and Accessibility: Creating products that are both affordable and accessible to a wide range of customers, in line with IKEA's mission to improve everyday life for many people.

• Users have responded well when allowed to contribute content (“At Mine”, etc.), showing more trust, higher engagement, more sharing.

• The UGC content tends to resonate more authentically, and posts by customers are among the most popular content. Digital Agency Network

• IKEA’s co-creation / social business / artisan partnerships (under their Social Entrepreneurship program) seem to have generated positive social impact and some degree of global product availability.

• Our broader approach of involving users, artisans, and social business partners has been successful in many ways—driving engagement, authentic content, social impact, and even some product launches.

  If success means achieving our core objectives of deeper engagement, innovation, and social benefit, then we can confidently say yes. However, when it comes to return on investment, number of products launched, or sales uplift directly tied to co-creation, the available data is not enough to fully confirm.