https://padlet.com/pastymathilde/cegosfondavr23 Conçu en complément du support Cégos - les temps forts de la formation en-us 2023-03-15 15:54:51 UTC 2025-12-06 12:58:14 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003508 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003508 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003509 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003509 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003510 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003510 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003513 L'approche MACRO ]]> 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003513 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003514 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003514 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003515 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003515 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003516 Qu'est ce qui a change 
1. dans votre sphère perso 
2. dans votre sphère pro avec le developpement du web, du mobile et des RSociaux
-? manière de garder le contact, travailler, acheter, apprendre, se divertir, etc
? fiabilité de l'information ? Vitesse etc

Cliquez sur le "+ Rose " en bas a droite de l'écran pour ouvrir une fenêtre de contribution
-écrivez votre prenom
-1. Perso
2. pro

A la fin : publiez

Merci :-)]]> 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003516 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003517 Cliquez en dessous]]> 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003517 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003518

Via Padlet
https://padlet.com/pastymathilde/audit

En solo
Choisir une marque B2B / B2C
Durée : 30 minutes+
Question : Audit -analyse/ rapport d'étonnement tous réseaux sociaux

- quels choix de  RS et pourquoi ?
- quels KPI ( Données quanti observées ex Nb fans, interactions, Best of Post etc)
- votre compréhension de la cible et des enjeux ( com institutionnelle, commerciale, relation client etc)
- engagement sur les RS ( y a t il bcp d'interactions, profondes ou légères ???)
- quelles mécaniques d'animation éditoriale / quels contenus fonctionnent les mieux ?? Pourquoi ?
- Synthèse : votre avis / ce qui marche et comment optimiser


B2C

Veja
https://www.e-marketing.fr/Thematique/cross-canal-1094/Breves/Brand-Content-du-Storytelling-au-Storyliving--351753.htm


Oasis
https://www.youtube.com/watch?time_continue=3&v=FjYJDqOfo78&feature=emb_logo



Candia : Les laitiers responsables
https://www.ladn.eu/adn-business/experts-metiers/branding/image/design-global/case-study-candia-reinvente-faire-face-nouvelles-marques-engagees/

Lego
https://image.slidesharecdn.com/legoseriousplay-140516235522-phpapp01/95/cocreation-on-speed-with-lego-serious-play-29-638.jpg?cb=1400284766



Epices Rollinger
https://www.epices-roellinger.com/fr/taxons/melanges-epices

Nike Mc Fly

Gatorade

Netflix

L'occitane
https://www.youtube.com/results?search_query=l%27occitane+brand+content

Yves Rocher


Ligier 
 
B2C

Philipps Lighning

Steelcase 360°
https://testconso.typepad.com/brandcontent/2013/10/best-of-brand-content-steelcase-et-lespace-de-travail.html


-]]> 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003518 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003520 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003520 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003523 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003523 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003524 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003524 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003526 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003526 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003528 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003528 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003529 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2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003540 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003541 Votre Prénom, Votre entreprise, Vos attentes sur ces 2 jours]]> 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003541 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003544 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003544 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003546 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003546 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003547 https://www.facebook.com/business/help/294498964994409?id=418112142508425]]> 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003547 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003548 2023-03-15 15:54:51 UTC 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https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003566 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003567 https://blog.digimind.com/fr/insight-driven-marketing/les-13-etapes-pour-reussir-votre-strategie-de-content-marketing]]> 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003567 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003568 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003568 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003573 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003573 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003576 2023-03-15 15:54:51 UTC https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003576 pastymathilde https://padlet.com/pastymathilde/cegosfondavr23/wish/2518003577 Cf : Blog Digidmind
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