Pizza Express for Gamers by CAITLIN CHAKRABORTY https://padlet.com/cc265746/xgcls3101q6s0doc Brief 3- Angie and Caitlin en-us 2021-10-14 10:48:09 UTC 2024-10-22 04:45:19 UTC hello@padlet.com cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816893031 2021-10-14 12:44:05 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816893031 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816894046 2021-10-14 12:44:27 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816894046 INSPIRATION- Wendy's Keeping Fortnite Fresh cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816897303 2021-10-14 12:45:34 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816897303 Other inspiration: cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816900746 Concerts artists have hosted on Fortnite]]> 2021-10-14 12:46:35 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816900746 How will people find out about the livestream? cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816967488 Twitch / YouTube Gaming-Most modern gaming machines and some mobile devices have access to livestreaming services such as Twitch or YouTube Gaming. These help players to broadcast their gameplay footage live over the internet to watch either through the console or in an internet browser on a dedicated website.Often, this live gameplay footage also has voice-over commentary or even picture-in-picture video of the gamer, who talks through his or her progress.The services are professionally run (YouTube is owned by Google and Twitch by Amazon) and have strict guidelines on what can and cannot be broadcast, but language can be adult in tone at times. There are also live text chat options with every stream, so there can be some offensive comments posted.The type of game streamed determines the type of viewer it attracts and therefore the level of interaction. Pokémon, for example, would be safer than a shoot-em-up like Call of Duty.]]> 2021-10-14 13:08:18 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816967488 Live stream where we add pizza express into GTA V cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816969305 Taking express to the next level]]> 2021-10-14 13:08:51 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816969305 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816971305 Organising idea providing unforgettable and desirable flavours at the tip of your fingers/click of a button/delivered to your door.
 
Because:
 
- it’s convenient and can order online easily straight to your door
- you can eat it without cutlery while playing
- authentic Italian pizza
- reasonable price
]]> 2021-10-14 13:09:26 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816971305 Competitors cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816972535 Dominos, pizza express, other Deliveroo choices, Bella Italia, other Tesco pizza deals.]]> 2021-10-14 13:09:48 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816972535 PLAY cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816973850 Live stream on twitch where players use GTA-V: Pizza store would be robbed, players must chase down the thief and deliver the pizzas, they get a reward in the game if they do it on time- 30% off discount code for a delivery pizza from their local store for participating in this. 

This would show that even under time pressure, pizza express will always deliver your pizza on time, and its so good that someone wants to steal it. ]]> 2021-10-14 13:10:09 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816973850 Where will this game be advertised/ consumer journey: cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816979836 PAID MEDIA: 
Instagram, Facebook, Twitter for Twitch’s website, print adverts, e.g., bus stops and tube stations, print in gamer’s magazines, posters in stores like GAME or ceX, college and uni’s. 

YouTube adverts/influencer’s YouTube channels, e.g., Techno Gamerz- 5.32 million subscribers.

Put a stall with people in a shopping mall, located outside a game/tech shop and advertising the live stream to people who walk past. 

Partnership with GTA-V.

OWNED MEDIA:
Pizza Express’s own media channels e.g., their own social media.
In their stores too.
 
EARNED MEDIA:
People reacting to the live stream, people posting their own streams, conversations on twitter and twitch. 
]]> 2021-10-14 13:11:57 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1816979836 TARGET MARKET TRIBE cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817027046 Hardcore gamers]]> 2021-10-14 13:25:31 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817027046 STEPPS cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817060363
•Social currency: Could you create an idea that enables people to brag, or look good in front of their peers?

•Triggers: Is there something that could make you top of mind, tip of tongue? Is it something novel or exclusive or limited?

•Emotion: John Lewis ads are known for their emotion on TV. And their regular release date.

•Public: Can you make people do something visible? Like growing a moustache or going make-up free?

•Practical: How can a brand help? What value can you add to people’s lives with your idea?
•Stories: What makes for a good story in 2020? What do you think your audience will appreciate as a good story?
]]> 2021-10-14 13:34:49 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817060363 PEN PORTRAIT OF OUR TARGET MARKET cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817061698 David Frogley, 23 

- has a masters degree and works in computer programming at a tech company
- lives in Bristol
- lives with 3 other male housemates
- gets a long well with his younger sister
- prefers chilled night in with mates over a night out
- prefers ordering takeaways than cooking or eating out
- prefers android over iPhone
- prefers watching formula one over other sports like football
- prefers to drive than take pub
- enjoys drinking cans of Carlsberg 
- likes electronic or house music
- comic nerd prefers to marvel to dc
- stays up all night playing online with his friends
- he's very creative and loves making things in illustrator
- doesn't like diy or exercise 
- loves Doritos 
- likes memes
- loves lasagna 
- dislikes clubbing
- dislikes walking on the beach or the park
- dislikes going out of his comfort zone 
- prefers sweats than spending money on clothes
- loves to spend money on skins, new tech, upgrades within games
- has a good sound and lighting system 
- likes to go to the cinema but hates going to bars


]]> 2021-10-14 13:35:14 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817061698 Advertising on social media: cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817122193 - You'll wanna pizza this action]]> 2021-10-14 13:51:42 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817122193 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817141347 2021-10-14 13:56:51 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1817141347 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1820224203 2021-10-15 18:22:33 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1820224203 REWARD cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1820989951 - brings enjoyment and recreation to players
- there can be leaderboards where players are timed in how long the task takes them
- its a fun experience where it uses emotions like excitement as reward
- also coincides with 30% off on Tuesdays ]]> 2021-10-16 11:04:27 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1820989951 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1820996903 2021-10-16 11:16:20 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1820996903 SOCIAL CURRENCY cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823866048 It can be shared over social media platforms/twitch as a fun engagement with the brand- making it very public and visible to the target market. 
People can post their own live streams of them participating in the event and communicate with each other on Twitch. ]]> 2021-10-18 11:49:16 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823866048 TRIGGERS cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823869408 The paid adverts before hand will put it in the front of people's minds and generate hype for the event, its novel and a fun new challenge in the game, running it only once makes it limited so people will want to participate and not miss out. 
It triggers the need to share it.]]> 2021-10-18 11:51:18 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823869408 PUBLIC cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823870794 Its a livestream that people can watch, or stream alongside, people will comment on twitch, or tweet about it, post on other social media channels.]]> 2021-10-18 11:52:09 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823870794 STORY cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823873126 Authentic Italian pizza]]> 2021-10-18 11:53:25 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823873126 STEPS ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823877474 2021-10-18 11:55:49 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1823877474 CHALLENGE ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1824229439 The challenge of the game is to have the pizza's delivered to the customers in time.]]> 2021-10-18 14:02:24 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1824229439 INSIGHT- cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1832966962 Gamers like to eat pizza because its super easy for them to eat while playing online, use their hands, pizza express can be delivered or cooked from home. ]]> 2021-10-21 09:18:37 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1832966962 EARNED MEDIA cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1833017341 - write some tweets
- examples of YouTube content 
- poster mock ups]]> 2021-10-21 09:49:29 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1833017341 TO DO NEXT ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834619804 Where are we going to advertise with the purpose of  letting people know about the event before the live stream so they can have time to actually prepare for it.

What are we going to do afterwards to continue the hype about the product and keep that connection and interaction going between the brand and the consumer. (giving continuation to the experience) ]]> 2021-10-21 20:14:50 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834619804 Our initial idea ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834635557 Our aim in the game is to get everybody involved and playing alongside Pizza Express on this challenge. 
Our initial idea of the game is to create an event on GTA where a location and time is defined in advance. There is an introduction of what's happening: all the local pizza shops were broken into. The point of the game would be to find the missing pizzas and deliver them in time to the customer's house. If completed in time there will be a discount promo code and a free pack of dough balls.

Taking express to the next level sums up the idea of the event hosted on GTA.]]> 2021-10-21 20:24:53 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834635557 Live stream idea ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834646422 2021-10-21 20:30:05 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834646422 ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834648307 2021-10-21 20:31:25 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834648307 ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834649701 2021-10-21 20:32:24 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834649701 ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834651621 2021-10-21 20:33:48 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1834651621 the low key pre-ad ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839673811 2021-10-24 18:06:00 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839673811 ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839674206 2021-10-24 18:06:19 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839674206 Pre live poster ideas ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839674496 2021-10-24 18:06:33 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839674496 ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839674925 2021-10-24 18:06:55 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839674925 ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839675337 2021-10-24 18:07:15 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1839675337 How brands can leverage gaming as an engagement channel cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1841461404 2021-10-25 12:29:25 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1841461404 Live stream idea 1 ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1842216506 2021-10-25 16:01:42 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1842216506 Key Insights ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1842227212 Hardcore gamers choose to have pizza delivered because it’s easy, fast and practical while playing video games.

We read that gamers can often forget to eat because they're so involved in their games.

Gamers also play games throughout the night and stream with people in other countries- Pizza is a food that is commonly eaten at night (gamers and stoners)]]> 2021-10-25 16:05:05 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1842227212 REAL ITALIAN PIZZA FOR REAL GAMERS cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847880052 2021-10-27 11:24:44 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847880052 CONTROLLER IN ONE HAND, PIZZA SLICE IN THE OTHER? cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847881261 2021-10-27 11:25:29 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847881261 DEMOGRAPHIC OF GTA-V PLAYERS UK cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847979374 2021-10-27 12:16:27 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847979374 WHO ARE THE GTA-V INFLUENCERS cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847988612 https://archive.esportsobserver.com/gtarp-twitch-influencers/]]> 2021-10-27 12:20:33 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1847988612 other game ideas ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848740321 Making the game a bit more complex
Making teams 
Dough balls]]> 2021-10-27 16:04:20 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848740321 Organising Idea ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848956553 Taking the term “fast delivery” – EXPRESS - and turn it into a challenge/mission in the gaming world. ]]> 2021-10-27 17:17:48 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848956553 Next thing to do ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848958955 Think about a different mission that will be more challenging to the players. 
Example: Taxi

Think about the before and after. How will we draw their attention to the event and how are we going to keep the idea in their heads after the live stream. Give them rewards? Turn it into a another level tournament (with other gamers in real life) where there could be a bigger prize?]]> 2021-10-27 17:18:37 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848958955 Ideas for the before ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848969688 - Slow and mysterious reveal about both brands coming together 

- ]]> 2021-10-27 17:22:29 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1848969688 Article that proves GTA is 3rd most played in the UK ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1850738353 https://esports-news.co.uk/2021/02/20/uks-most-popular-gaming-franchise-gamer-data-most-played-games/]]> 2021-10-28 08:36:45 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1850738353 billboard advertising in gta cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1850988754 2021-10-28 11:14:22 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1850988754 After the live stream ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851003971 -In person tournament where anyone can participate by paying an entry fee.
 
-The idea would be that the winners of the first tournament would be playing against each other in the next round tournament. 
-The final three winners would get a prize.  (Money, a new console or na in game bought item) 
]]> 2021-10-28 11:24:19 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851003971 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851011954 GTA Online Freemode Events and Challenges are tasks that pop up at regular intervals while you're in freemode, and provide various activities to take part in without having to go through any matchmaking lobbies or loading screens first. They've been available in GTA Online for a number of years, but new items have gradually been added over time to build up the roster into the wide selection we have available today. ]]> 2021-10-28 11:29:38 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851011954 Ideas for challenge- cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851012371 2021-10-28 11:29:56 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851012371 Other ideas to make the challenge more appealing cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851019095 2021-10-28 11:34:10 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851019095 Where are we going to advertise the event? ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851027088 - Pizza Express website 
- Global text message 
- Posters and billboards 
- On social media the two brands would lowkey change their profile picture (for e.g pizza express would put the GTA logo as the profile pic and GTA would use the pizza express one) 
- Live interaction kind of thing at the local stores 
- At the pizza express stores there would be a gaming zone to introduce the event where the only game available would be GTA]]> 2021-10-28 11:38:58 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851027088 MUST HAVE cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851113181 Leader board]]> 2021-10-28 12:22:30 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851113181 feedback from presentation cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851115292 relate to real life?
don't need the in person events
italian mafia
get rid of Wendys for final presentation]]> 2021-10-28 12:23:23 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851115292 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851117615 make the consumer journey more detailed]]> 2021-10-28 12:24:21 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1851117615 STORY cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1894718056 Citizens of Los Santos (the fictional city that GTA is in) are fed up of their crappy take away American style pizza, so Pizza Express were bringing in stores selling real authentic Italian pizza.

But, the Italian Mafia heard about this and robbed their stores across the city- start the challenge!!]]> 2021-11-16 17:05:19 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1894718056 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901819320 2021-11-19 10:48:50 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901819320 INFLUENCERS- cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901827107
Andre Rebelo (@typicalgamer)
With 12M subscribers on YouTube, Andre Rebelo is incredibly savvy when it comes to social media. He uploads daily gaming livestreams and videos featuring games, including Fortnite, GTA 5, and Minecraft. In addition to YouTube and Instagram, he has 951.3K followers on Twitter and 824K on Facebook.



Karina Kurzawa (@kaarina_kurzawa)

She might be young, but Karina Kurzawa is a branding genius with a strong presence on multiple social media platforms. Her GamerGirl YouTube channel has racked up 5.84M subscribers thanks to her varied content on Among Us, Fortnite, Sims, GTA, and plenty of kid-friendly games.


@VannossGaming

Playing co-operative games such as GTA Online, VanossGaming turns his videos into fun and exciting challengers for his fans to enjoy. His YouTube playlists such as Prop Hunt and Gmod have received millions of views, proving his popularity within the gaming industry.

@JELLY
Dutch gamer Jelle Van Vucht with 17.9 million subscribers is known for his comedic gameplays of GTA V, Scrap Mechanis among many others and is considered one of the leading Youtube gamers.

 @W2S
Wroetoshaw or W2S created by Harry Christopher George Lewis in 2012 has 15.3 million subscribers and is considered to be one of the leading Youtube gamers. He focuses on FIFA, GTA V & Fortnite videos.



]]> 2021-11-19 10:54:51 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901827107 GAME PLAY- cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901858092 1. Starts at the pizza express restaurant , you're instructed on the challenge and you have to locate the Italian Mafia building.

2. Break in and cause as much destruction as possible- (criminal damage online free mode event)

3. Fight whoever gets in your way to get to the location of the pizza**

4. Steal the pizza (the longer you hold on to the pizza, the more points you get- hot property online free mode event)

5. Escape the building

6. Deliver the pizzas to the customers

7. The Mafia guys will hunt you down and catch up with you

8. Car chase on the main highway with them shooting at you (here there are extra mini challenges involving driving skills that will get players more points**)

10. Once you lose them deliver the pizzas to the right locations

11. Challenge over and they get their discount codes for pizza express

**You get extra points for killing Mafia and driving skills. 

]]> 2021-11-19 11:20:17 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901858092 Prize ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901862432 Leaderboard: 

Top 1 - Wins a secret lab gaming chair sponsored by Pizza Express, free pizza for 1 month and a chance to collaborate with a chosen gaming influencer. 

Top 3- Each winner gets the chance to win a gaming chair sponsored by Pizza Express and win free pizza during 1 month. 

To every participant in the game would receive free dough balls and  20% off pizza at Pizza Express.


We will have tiers of rewards to motivate people to complete the challenge multiple times to get the different rewards:


]]> 2021-11-19 11:23:47 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1901862432 What happens after the live stream? cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902009160 PHYSICAL EVENT

Where we invite people who were on the leaderboard to a physical gaming event- i.e., the real gamers get the chance to play in the real tournament. 

At a warehouse in London sponsored by Pizza Express.
the pizzas are shaped like consoles, everything in there is real authentic italian including the staff, the drinks etc.

There would be social media coverage here too. 
Pizza would be the food. 


]]> 2021-11-19 13:08:38 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902009160 Tweets: cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902307807 2021-11-19 15:15:37 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902307807 cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902314408 2021-11-19 15:18:28 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902314408 Brand interaction from during the livestream- cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902316339 2021-11-19 15:19:12 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902316339 UPDATED STORY BOARD cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902786356 2021-11-19 19:12:08 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1902786356 tutorial notes cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908612469 intro to game dialogue 
character- who hosts the challenge

needs to be a story in the game

gold silver bronze awards- tiers of reward that they can get 

secret lab gaming chair

hashtag should be the name of the challenge 
dropping in one- gonna go get the pizza back

put names of the actual gang members in GTA- what the actual gang name are called.

put thumbnails in to mock ups- e.g., current leaderboards

this weeks best 10 pizza snatches- rip clips
pizza express can post them on YouTube- for twitter 

most hardcore escape

add other people's tweets not just pizza express

other stats like pizza rescues, kills etc, ingredients maybe- like Dough or herbs and spices

write a script for the first scene]]> 2021-11-23 14:54:57 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908612469 ITALIAN MAFIA IN GTA- the antagonists are existing characters in the game ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908645470 https://gta.fandom.com/wiki/Mafia]]> 2021-11-23 15:08:29 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908645470 SCRIPT cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908648531 Protagonist> 

Listen up because I gotta reward for you.
Last night the fucking Lupiselli family robbed our store, took all our pizza, all our ingredients. They think there's no space for more Italians in Los Santos. 

---- Insert cut scene of the mafia family robbing the pizza express shop and holding guns to the shopkeepers heads ----

Protagonist> 

 Fucking Mafia guys think they run this city, you gotta help us do something about it. ]]> 2021-11-23 15:09:45 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908648531 NAME IDEAS cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908664401 GRAND THEFT AUTO
ITALIAN
PIZZA EXPRESS
Wendys keeping fortnite fresh

Grand theft express
Italian theft auto
PizTA


Grande theft auto]]> 2021-11-23 15:16:27 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908664401 Italian Mafia names ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908706622 Controlled by five families: 
- Gambetti
- Pavano 
- Lupisella
- Messina
- Ancelotti ]]> 2021-11-23 15:33:18 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908706622 #GRANDTHEFTEXPRESS ap264371 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908708368 2021-11-23 15:34:00 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1908708368 OPENING DIALOGUE- cc265746 https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1910338619 When people turn up at the Pizza Express store in the city the protagonist will come out of the store and start a dialogue with the players.]]> 2021-11-24 10:39:28 UTC https://padlet.com/cc265746/xgcls3101q6s0doc/wish/1910338619