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      <title>MEDIA THEORY by Izzie</title>
      <link>https://padlet.com/11dandyi/xf94qp21pi7c</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2017-04-25 11:54:14 UTC</pubDate>
      <lastBuildDate>2017-05-17 09:29:20 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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      <item>
         <title>USES AND GRATIFICATION</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168070105</link>
         <description><![CDATA[<div><strong>Escapism </strong>(escaping from reality/your mundane life)<br><strong>Surveillance</strong> (learning something)<br><strong>Personal Identity</strong> (learning something about yourself)<br><strong>Personal Relationships </strong>(developing a relationship with a character)</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-25 12:01:35 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168070105</guid>
      </item>
      <item>
         <title>MALE GAZE</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168071805</link>
         <description><![CDATA[<div>When women are portrayed as sexual objects. - MULVY THEORY</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-25 12:09:21 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168071805</guid>
      </item>
      <item>
         <title>RECEPTION THEORY</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168072367</link>
         <description><![CDATA[<div><strong>Preferred Reading</strong> (agreeing with ideology)<br><strong>Oppositonal Reading </strong>(disagreeing with ideology)<br><strong>Negotiated Reading </strong>(sort of agrees with the message)</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-25 12:11:55 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168072367</guid>
      </item>
      <item>
         <title>DYERS UTOPIAN SOLUTIONS</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168074705</link>
         <description><![CDATA[<div><strong>Abundance </strong>(having things/money)<br><strong>Community</strong> (friends/family)<br><strong>Intensity</strong> (doing exciting things)<br><strong>Energy</strong> (doing something)</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-25 12:20:59 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168074705</guid>
      </item>
      <item>
         <title>PARTICIPATION CULTURE</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168078330</link>
         <description><![CDATA[<div>Refers to the idea that audiences are consumers and producers.</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-25 12:35:24 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168078330</guid>
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      <item>
         <title>KEY TERMS</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168318964</link>
         <description><![CDATA[<div><strong>Narrative enigma</strong>– used in print advertising to create mystery.</div><div><strong>Water cooler moments</strong> – discussion arising from issues in texts</div><div><strong>Convergence</strong>– the coming together of different platforms/technologies</div><div><strong>Zeitgeist</strong>– relevant to the society at the time.<br><strong>Representation/Subverting representation</strong> – How a group or place is shown</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-26 09:45:27 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168318964</guid>
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      <item>
         <title>KEY TERMS</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168319263</link>
         <description><![CDATA[<div><strong>Ideology</strong>– ideas/messages in a show</div><div><strong>Cross platform presence</strong> – the way in which a show exploits more than one platform to maximise impact/coverage</div><div><strong>Hyper connectivity</strong> – the state of being constantly connected since the development of web 2.0</div><div><strong>Prosumer</strong>– being both consumer and producer&nbsp;</div><div><strong>Schadenfreude</strong>– the act of getting pleasure from the misery of someone else<br><strong>Intertextuality</strong>- The relationship between two texts</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-26 09:47:20 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168319263</guid>
      </item>
      <item>
         <title>CULTIVATION THEORY</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168320915</link>
         <description><![CDATA[<div>The more you watch media products, the more of the negative you seen in the world.</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-04-26 09:59:44 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/168320915</guid>
      </item>
      <item>
         <title>HYPODERMIC NEEDLE THEORY</title>
         <author>11dandyi</author>
         <link>https://padlet.com/11dandyi/xf94qp21pi7c/wish/170887841</link>
         <description><![CDATA[<div>Model of communications suggesting that an intended message is directly received and wholly accepted by the receiver.</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-05-09 21:53:50 UTC</pubDate>
         <guid>https://padlet.com/11dandyi/xf94qp21pi7c/wish/170887841</guid>
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