Driving forces:

a. Pressure from customers due to delayed deliveries, such as the inability to deliver textbooks to college students.

b. Samantha's project management skills. She understood project management and was interested in taking on challenges, practicing and solving the problems encountered by Global Green Books.

Restraining forces:

a. Global Green Books lacked project management processes and tools.

b. Lack of effective communication within the company, especially with relevant stakeholders.

c. Absence of quality control and inspection processes.

d. Lack of risk forecasting and risk response plans.

-Focus on managing target customers by identifying the most critical groups at this stage.

The case study highlights a significant change in workload when they secured a large local university client who required customised e-books. When it became challenging to meet all customer needs, strategic adjustments were necessary.

2. Structure:

-Redesigned the organisational structure and reassessed each employee's workload, responsibilities and performance appraisals to ensure rationality and effectiveness.

-Establishing dedicated project teams for tasks such as customising e-books for universities to ensure quality.

-Creation of a dedicated quality control and cost management team, which was particularly important as business volumes increased.

3. Systems:

-Implement digital upgrades, including an ERP system, to manage departmental operations, improve productivity and analyse costs. This also helps to effectively measure employee performance. On the customer side, a customer relationship management system enhances customer management.

4. Skills:

-Redistribute existing employees and adjust the proportion of part-time employees in each department, prioritising full-time employees in core areas.

-Enhance training of part-time employees through training manuals and evaluation systems.

5. Style:

-Emphasize the importance of excellent communication skills, as demonstrated by Samantha's ability to manage the project process within three months.

6. Staff:

-Recruiting professionals like Samantha with a background in project management is critical to identifying and solving the challenges facing the company.

7. Shared values:

-Combining company values with performance, with customer satisfaction as the main goal. The case does not specifically mention values, but the main goal of the company is customer satisfaction, correlating departmental performance with customer satisfaction to achieve company goals.

Customers: This includes the local college and other businesses. They need to be reassured that the changes will lead to improved delivery times and product quality.

Owners/Founders: Jim King and Brad Mount need to understand the benefits of the change in terms of profitability and business sustainability.

Suppliers: If there are any suppliers involved in the electronic assembly and publishing process, they would need to be informed about any changes that might affect their services.

Structure: Set up e-book department to focus on e-book projects

Skill: Develop comprehensive training for new hires, focusing on the specifics of eBook production and project management.

Company can create specialized teams or departments to focus on specific tasks such as editing, publishing or customer support (in this case, there is no clear division of labor for each employee).

System:

In addition to the project management system, the quality control system and CRM also need to be introduced to ensure the needs are met.

Skill:

Company should not only hire employees with relevant experience or skills, but also provide training and development opportunities for employees, and establish continuous and effective training systems to improve the various skills of employees.

Reduce investment in solving shortcomings, deliver products first, and then perform product maintenance after sales.

structure:

Evaluate the efficiency and effectiveness of the organizational structure, improve or reduce unnecessary structural parts, and improve delivery efficiency.

Add a risk department to evaluate product quality and risks

system:

Invest in new software to increase productivity and aid operations.

Upgrade the production process to reduce production costs.

staff:

Make statistics on employees' skills, allocate tasks reasonably, and increase employee utilization.

Outsourcing or hiring specialized talent can be used to solve specific needs or projects.

2.structure: a more formal organizational structure for project management, with clear roles, responsibilities, and reporting lines for project teams.

3.skills: a training program, especially about managing projects better and making sure eBooks are the best they can be. Also, knowing how to chat with customers and understand what they need is super important.

To enhance the organizational strategy, a thorough market analysis is crucial, encompassing an understanding of customer preferences, emerging trends, and competitive landscapes. Integrating innovation and sustainability into the strategy is key for staying competitive and aligning with societal needs.

Styles:

Leadership styles significantly shape organizational culture. Adapting leadership styles, such as embracing transformational leadership for inspiration and motivation, fosters a dynamic environment. Emphasizing flexibility and a growth mindset, along with transparent communication, promotes collaboration and adaptability.

Staff:

Strengthening the workforce involves assessing and improving skills through targeted training. Prioritizing diversity and inclusion efforts, including revising recruitment strategies, fosters innovation. Implementing talent retention strategies, such as professional development and a positive work environment, ensures the retention of high-performing employees.