- The domestication of potatoes occurred thousands of years ago and involved the early cultivation of wild potatoes.

- The Incas greatly influenced the cultivation and consumption of potatoes in South America.

- When Europeans arrived in South America, they encountered potatoes and brought them back to Europe during the 16th century.

- Potatoes spread globally and became an essential food crop in many nations.

- Potatoes are valued and popular today, with a variety of types and culinary applications.

- Potatoes have played a significant role in the history of civilization and continue to be loved for their versatility and nutritional benefits.

- Early civilizations in the Andes, such as the Incas, incorporated potatoes into their diets.

- European explorers encountered potatoes in the 16th century during their explorations of the Americas.

- Potatoes were brought back to Europe and gradually adopted as a food crop.

- The introduction of potatoes to Europe helped stabilize food security and support population growth.

- Potatoes are now widely consumed as a vegetable and used in various recipes.

- Potatoes have a history of endurance, adaptability, and global significance as a staple crop.

2. Nutritional Value: Potatoes are rich in important carbohydrates, dietary fiber, vitamin C, potassium, and other minerals and vitamins, including vitamin B6. They provide energy, aid in digestion, and contribute to overall well-being.

3. Storage and Shelf Life: Potatoes have a longer shelf life and can be stored for an extended period if the proper conditions are met. This makes them a consistent and flexible agricultural product for both producers and consumers.

4. Economic Importance: Potatoes are one of the most cultivated crops in many countries and play a significant role in agricultural productivity. They provide employment opportunities and serve as a source of income for farmers. Additionally, they can be a vital food source for communities that rely on potato farming. 5. Adaptability: Potatoes can be grown in various climates and types of soils, making them adaptable to different regions. They can thrive in tropical countries as well as cooler states, allowing more countries to produce this versatile crop.

6. High Yield Potential: Potatoes have the potential to produce high yields per unit area compared to some other crops. This makes them an attractive choice for farmers who want to maximize their land's productivity and increase their yields.

7. Global Demand: Potatoes are consumed as a daily food in many cultures and are in high demand worldwide. They are consumed in various forms and are a staple in meals around the world, contributing to their market demand and economic importance.

These are used mostly in baking, mashing and frying foods

Suitable for roasting, boiling or mashing into potatoes.

Suitable for dishes like potato salad, baked potatoes or stew preparation.

Usually eaten after putting through roasting or would be included in salads.

Usually cooked by boiling or roasting as the major cooking procedures that are followed on them.

They have an extensively earthy taste and retains their pigmentation when they are cooked.

They are moderately starchy and are suitable for most cooking methods such as boiling, roasting or puréeing.

They are commonly used in baking or any sweet dish and in some meals alongside savoury foods.

Nowadays economics trades, all price of things are high.

To get carbohydrates daily, people will choose rice as a staple food for carbohydrates. But a packet of 10kg of rice is around RM25 to RM40. Meanwhile potatoes offer a budget friendly and rich in carbohydrates which can replace with rice.

2. Rich Vitamins

Fruit rich in vitamins but expensive and can be replaced with potatoes because its price is lower than fruits and provide vitamins on the same time.

3. Healthy Lifestyle

Potatoes are an excellent choice for dietary plans focused on health and weight management. They are naturally low in fat, making them a healthy opinion for those who looking to control fat intake while still enjoying a satisfying meal.

There are certain conditions whereby potatoes must be stored including kept cool, intact and somewhere wet. Potatoes may sprout or rot if these conditions didn’t meet, which would cause significant damage. Potatoes that have been grown are less edible and contains more poisonous glycoalkaloids, which can be dangerous if eaten in significant amounts.

2. Climate

Although potatoes are extremely sensitive to temperature fluctuations and uneven levels of moisture, potatoes grow but in temperature areas. High temperature may impede the production and quality of potatoes. In addition, to causing saturated soil, heavy rain can also raise the risk of illness.

Potatoes have a lot of potential in the worldwide market because of their high yields, versatility and nutritional worth. In addition, to being a staple food and meeting nutritional requirements, potatoes also meet consumer demand for less expensive, healthier options because they can be grown in a variety of climates and maintain a high supply chain. The market is growing, particularly in hectic cities of a result of the food’s industry rising demand for processed and convenience potato goods, such as frozen French fries and chips. Global food security begins underground, as demonstrated once again by the increase in yields and adaptability that will come from these technologies that combine sustainable, farming practices with the best biotechnology that exists.

2. Product diversification

Diversifying potato products offers a great chance to create focused markets and adjust to change tastes of costumers. In addition, to traditional forms such as fresh potatoes and basic processed foods, there is a growing demand for innovative products such as ready-to-eat meals, low fat snacks and gluten-free-potato- based flours. Technological developments in food sciences enable the production of functional foods with added health advantages and the development of sustainable bioplastics and biofuels derived from potatoes creates new industrial opportunities. This variety boosts log-term viability and market competitiveness in alongside meeting a broad range of client needs.

Potatoes face competition from other carbohydrates such as rice, noodles, grains for the consumer’s interest

2. Climate Change

Changing weather patterns and unfavourable conditions that affect potato framing may lead to crop failures.

3. Regulatory Difficulties

Farmers and manufactures of potatoes may encounter challenges in keeping to standards regarding chemicals, food safety and the environment.

1.  Licensing and Permits               300

2.  Equipment Depreciation          1500 

3.  Utilities                                      250

4.  Rent                                           700

5.  Insurance                                   350

6.  Salaries (1500 x 5)                   7500

TOTAL                                         RM10600

Variable Cost

1.  Potatoes                                   6.50

2.  Eggs                                       13.48

3.  Onions                                     5.00

4.  Carrots                                     8.00

5.  Mozzarella Cheese.                28.90

6.  Breadcrumbs                            5.50

7.  Black pepper/ Salt                    5.49      

8.  Sugar                                        2.85

9.  Flour                                         3.89

10.  Soy Sauce                               18.21

11.  Coke (30 ml)                           28.80

TOTAL                                        RM126.62

CALCULATE:

If 80 croquettes =20 box PER TIME

1 BOX = RM10

20 BOXES =RM 200

RM200 - RM126.62 = RM 73.38 (PROFIT)

RM 738.38(X) = RM10600.00

X =RM 10600/RM 73.3

=145 times (min)

145 times x RM126.62

= RM 18359.90 (material price)

145 times x RM200

= RM 29000 (selling price)

RM 29000 - RM 18359.90

= RM10640.10 (Profit)

RM10640.10 - RM10600.00

= RM40.10 (MIN Profit)

If one worker process 50 croquettes per hour

50 x 5 = 250 crquettes per hour

250 x 8 = 2000 ( one day)

If one month 24 working days,

2000 x 24 = 48000 croquettes

= 12000 box

one time produce 20 boxes,

= 12000 / 20

= 600 times

600 times x RM126.62

= RM75972.00 Variable Cost for 1 month

12000 x RM10

= RM120000 (selling price)

RM120000 - RM75972.00

=RM44028.00

RM44028.00 - RM10600.00

= RM 33428.00 (net profit)

-Suppliers of fresh ingredients

-Delivery services for online orders

Key Activities

-Recipe development and testing

-Cooking and packaging croquettes

-Marketing and sales practice

Key Resources

-Skilled chefs and staff to create and sell the croquettes

-Kitchen equipment and ingredients

Value Proposition

-High-quality, delicious croquettes made from fresh ingredients

-Variety of flavors and options to cater to different tastes and dietary needs

Customer Relationship

-Direct sales through a physical storefront or online platform

-Customer feedback and engagement through social media and other channels

Channels

-Physical storefront in high-traffic areas

-Online sales through a website or delivery apps

Customer Segments

-Local residents looking for a convenient and tasty meal option

-Food enthusiasts who appreciate gourmet and unique food offerings

Cost Structure

-Ingredients and kitchen equipment

-Staff salaries and training

-Rent for a storefront or kitchen space

Revenue Streams

-Sales of croquettes and related products

- Catering services for events and parties

-target market for our product is for all ages, especially teenagers. These croquettes are a kind of snack that is easy to serve.

-we are simple and easy ingredients such as mozzarella cheese since most of teenagers like cheese so that’s way our target market frow on young adult.

-As young adults, always lead busy lives, whether it’s working, studying, etc. With our croquette snacks, they can be served quickly and only need to be fried in a few minutes.

-We engage followers by asking them about their favourite dipping sauces or creative serving ideas.

-We also collaborate with food influencers to reach a larger croquette.

-we are targeted advertisements to attract viewers interest in cooking or food related content, bringing in further visits to our website or store.

We sell directly to customer through own physical share or online store. It makes us easy to control over the brand experience and customer service.

2. Retail Distribution

We sell croquette to retailer partner for retail shop such as supermarket, grocery store to sell croquette. This might help us to reach a wider audience and leverage customer base retail partners.

3. Wholesale Distributors

We can sell croquette in bulk to wholesale distributors who will distribute to retailers. It is an effective way to reach a larger market.

4. Online Sales

We can sell through online platform such as Shopee, Lazada, Amazon, eBay etc. It is an effective channel which can reaching a global audience.

5. Distribution with Partners

We can cooperate with some complementary brands or business to cross promote and distribute products as example croquette with cola.

6. Event Sales

We can sell directly in some event can create buzz and generate sales.

We will set wide money for research and development to improve the croquette’s flavour, quality and packaging. This way involves developing product features, testing out new flavours, or redesigning the packaging.

2. Marketing and Advertising

To build brand awareness and advertise croquettes to the target market, we invest quite a bit of cash to these operations. This could involve influence collaborations, digital marketing, traditional advertising methods and social media advertising.

3. Sales and Promotions

To encourage people to sample croquettes, we prepare aside money for promotional activities like discounts, deals and sales promotions. This might boost early sales and generates interest in our product.

4. Market Research

We put aside money for market research to learn about consumer preferences, industry trend, and rivalry, we also generate well-informed decisions and maximising the croquette marketing plan are made easier with the use of information.

5. Branding and packaging

We save aside some cash for branding projects to create a distinctive croquettes brand identity. This could include materials for brand communication packaging design and logo design.

We chose this packaging because it is :

1) environmentally friendly. This is because paper boxes for croquette packaging can be recycled and reduce the negative impact on the environment from packaging waste.

2) Light weight of the paper box can make it easier for customers to take it anywhere.

3) It can customize paper boxes are versatile and can be easily customized with different designs, colors and branding elements to attract customers to buy our products.

Our packaging has the Cartoon Potato logo symbol as it represents the idea of ​​potatoes and croquettes.

Our logo involves our main ingredient potatoes with some interesting ideas which is smiley face from the potato means that the croquette is tasty and gives satisfaction to the customer when eaten.

There also have product information about the ingredients used in our products such as eggs, mozzarella, flour, soy sauce, coke and jelly powder. So that customers know what is in our products so that they are alerted if there is an allergic ingredient for them to eat.