https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj Journal for Digital Media en-us 2021-03-02 23:47:29 UTC 2026-03-05 17:45:31 UTC hello@padlet.com jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1261201880 I'm pretty concerned about making the promotional video has I don't know how to make it look like a film and not just a something I recorded on a phone. I'm also worried about keeping up to date with the journal but I guess falls inline with following the schedule I have given myself. I wasn't excited about starting this class originally but now that I know more about what I'll be doing Im not has uninterested as I was ]]> 2021-03-02 23:48:47 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1261201880 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1261217551

Looking after your car 

Baby formula 

Computer virus' 

Video Games 

Car commercial

Keeping and restoring old technologies e.g. Old consoles, Film Cameras, Walkmans, etc.

Animal awareness 

Basketball 

Phone 

TV 

Coronavirus Safety

Food 

Restaurant 

Longboard 

ErikReeves Clothing

Power Outlet Safety 

Bootleg Movie Awareness 

Soda 

Alcohol Safety

Shoe Commercial 

Video Game Speedrunning 

Social Media 

Keeping a schedule 

Gym 

People skipping leg day 

Que Cola Commercial 

B Movie Promotions

Sleep 

Having A separate space for work and sleep 

Promotional Video of a friend 

Virtual Reality

Esports

LEGO

Overwatch 

Having real people behind you 

Music 

NBA 

Natural Lighting 

Nuka Cola Commercial 

MCU 

Sports 

Exorcise  

healthy diet 

Streaming Services

keeping your data secure 

Star Wars 

Movies/ Film

Video Games 

Pixelation Video 

Airline Commercial 

Space exploration 

Be kind 

Discord 

UNI SA ad 

Headphones 

Gardening 

Twitch 

Youtube 

Movie/TV Subscription Service 

Footlocker Commerical 

Dungeon and Dragons 

Board Games 

Card Games 

Racism Awareness  

Sexism Awareness 

BrickLink 

Mental Illness 

Mental Health 

Stop Motion Filmmaking 

Keeping your house clean 

Using Good mic setups 

Clothing/Fashion 

Proper eating etiquette 

Camera Ad 

Energy drink 

Flat Earthers 

Spotify

]]> 2021-03-02 23:56:32 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1261217551 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1290319402 My target audience is male basketball players 10 to 25 years old, middle class, with a professional level from amateur to low-level professional. The idea behind this age demographic and professional levels is that you wouldn't a high-level professional such as people in the NBA won't be convinced by inspired by showing them the best players as they are already the best]]> 2021-03-09 23:25:30 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1290319402 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1290425795 https://www.youtube.com/watch?v=40aY4pHQM4I
https://www.youtube.com/watch?v=Tn70NxIMk2Q&ab_channel=eukicks
https://www.youtube.com/watch?v=1shK-j_u6LI&ab_channel=VCRchivist


]]> 2021-03-10 00:15:07 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1290425795 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1340737005 My message is a shoe commercial that will promote the idea that with these shoes, you can be like your idol, your favourite player, and so forth. I want the video to inspire them but also tell the viewer that they will need my product or my product will give them the best chance at achieving their goal. this can be achieved by using famous players/well-known people and/or having the audience imagine themselves as the player hitting the game-winning shot, using their dream to convince them to buy the product 

Possible Perspectives include SneakerHeads, High fashion, Environmentally friendly, Community-driven. ]]> 2021-03-23 01:12:18 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1340737005 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1345593110 I will get the audience's attention by showing what they want and getting them to imagine themselves in the SHOES of their favourite player and them hitting the game-winning shot.

Showing them their favourite players, team or even getting them to imagine themselves like their idols and that will get their attention and they will want to know how they can be more like their favourite player.

showing "them" hitting the final shot or making a great play can also inspire them and make them desire my product, they will want to reach their potential and be like their favourite player. An example of this is in an article in Sociology of Sport Journal where they say  "Spike Lee and Michael Jordan, two icons of Black American culture, also were a key part of the attraction"(Wilson & Sparks 1996). this is talking about how the "Its Gotta Be the Shoes' commercial resonated with youths. Having a famous player or person/s can help persuade the demographic. 
  
Showing them or their favourite player in the shoes will have them associate the shoe these feelings.  
Using a tag line can help resonate with audiences especially with early teens. for example "Just do it" by Nike or "It's gotta be the shoes" can become the new catchphrase at Schools or local Ball Parks.

Having the audience imagine themselves achieving something or seeing their idols achieving something can help to encourage them to go out and do it. take for example the first Nike "Just do it" commercial. it features a known American athlete, Walt Stack in his 80s still running 17 miles each morning. "If an 80- year-old former athlete could still do it, it implied, it was merely a matter of just doing it, and with that, the idea that any younger, reasonably fit person, could do it" (Wells 2019, p. 179). 

Having a cultural connection with my product could make my product stand out. by having a slogan such as "Just do it" for example Goldman and Papson said regarding Nike's "Just do it" slogan "is  cemented in consumers' minds as a rallying cry to get off the couch and play sports." More than just a slogan, "Just do it" receives almost daily mass media interpretation and affirmation" (1998, p 19). ]]> 2021-03-24 00:04:42 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1345593110 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1369927008 Wilson, B & Sparks, R 1996, “It’s Gotta Be the Shoes”: Youth, Race, and Sneaker Commercials", in, Sociology of Sport Journal, vol. 13, no. 4, pp. 398-427.
Wells P. (2019) Just Do It, Impossible Is Nothing: Animation and Sports Commercials. In: Cook M., Thompson K. (eds) Animation and Advertising. Palgrave Animation. Palgrave Macmillan, Cham.
Goldman, R & Papson, S, 1998 Nike Culture The Sign of the Swoosh, SAGE Publications, London.]]> 2021-03-30 23:08:37 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1369927008 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1369988532 use Bold Fonts 

• Futura
• Trade Gothic

]]> 2021-03-30 23:48:43 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1369988532 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1370008584 I am going to use black and greys for the main colour pallet 
using red, white, blue on the shoes makes them pop in the commercial making them the focus, this is how ill make my commercial stand out. ]]> 2021-03-30 23:59:46 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1370008584 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1380076504 2021-04-03 23:26:55 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1380076504 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1380464081 My commercial features a no named protagonist wearing an NBA jersey, training and working hard. the reason for mixing both famous player and some no named person is so the commercial gets both fan recognition and association. The colour pallet will be dark with greys and blacks but the shoes will be in bright colours so they stand out and the audience associates the commercial with the shoes and not a message saying go play basketball. ]]> 2021-04-04 08:29:24 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1380464081 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1528499658 I changed many things from the original concept of my Promotional Video. The biggest was removing the use of known figures to engage the audience, followed by the idea of the viewer hitting the game-winning shot and the colour scheme. The reason I changed the use of a famous athlete (e.g. LeBron James) was that without actually using these people and with the resources I have felt that I couldn't achieve that without making it laughable and that really wouldn't resonate with my age demographic, and will most likely have them not want to buy my product. I also changed the idea of the game-winning shot to avoid it being laughable and the colour scheme along with it as it wouldn't fit with the new changes. I decided to go for a tone that does not take itself seriously rather than one that does. 




]]> 2021-05-16 14:23:34 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1528499658 jamesc2312 https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1528519888 I feel that the commercial turned out well overall. There are definitely improvements to be made such as sound, and finding a less jarring way to cut it but these are things that I will need more to learn to fix.

]]> 2021-05-16 14:38:44 UTC https://padlet.com/jamesc2312/xe0p1az1ep2cwcxj/wish/1528519888