https://padlet.com/40094391/xcf71cmiwi23wi94 en-us 2022-04-26 14:40:33 UTC 2025-11-08 19:30:13 UTC hello@padlet.com 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2175697032 ASOS plc is a British online fashion and cosmetic retailer focused on promoting equality, social impact, labour rights, defending LGTBI+ rights and the environment. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, US and Europe.]]> 2022-05-09 13:26:49 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2175697032 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177605281 Authentic - Unique from other brands
Brave - Bold and ambitious
Creative - Products and platforms are formed with creative passion and understanding of customers
Disciplined - Perfecting their skills, executing plans and bridging gaps between goals and accomplishments]]> 2022-05-10 13:32:03 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177605281 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177610709 We will achieve Net Zero carbon emissions across our value chain by 2030, driven by emission reduction targets, and will be carbon neutral in our direct operations (offices, fulfilment centres, deliveries and returns) by 2025. We’ll get there through decarbonisation targets we’ve set in collaboration with the Carbon Trust. 
By 2030 we’ll have shifted towards more circular systems, ensuring 100% of ASOS own-brand products and packaging are made from more sustainable or recyclable materials, prioritising circular design and facilitating product recovery programmes.]]> 2022-05-10 13:35:01 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177610709 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177632393
Bridgerton is a Netflix period drama created and executive produced by Chris Van Dusen and executive produced by Shona Rhimes and Betsy Beers. The series premiered December 25, 2020. Based on Julia Quinn's best-selling series of novels, Bridgerton is set in the sexy, lavish and competitive world of Regency London high society.]]> 2022-05-10 13:46:23 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177632393 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177647001 The Shonda Rhimes-produced period drama Bridgertonranked as Netflix’s most watched series in both metrics. A total of 82 million accounts tuned into the title (for a span of at least two minutes) in the first four weeks that it was available, and for a total duration of 625 million hours watched.]]> 2022-05-10 13:54:10 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177647001 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177686230 Built in the English Victorian style and opened in 1911, The Royal Regency is a beautiful Grade II listed building situated in the heart of the East London.From the moment you step inside, you will not realise where you are and just be in awe of the wonderful Victorian style design of the interior of our building, which has been restored with our modern touch.]]> 2022-05-10 14:14:03 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2177686230 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187369718 After creating my first draft for my business plan, I received feedback from my tutor on things that could be improved. After reading through his feedback I went back over my plan and expanded on sections that needed to be improved and added information to be more specific with my concept. ]]> 2022-05-17 10:23:24 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187369718 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187578480 Online fashion retailer Asos has reported a sharp fall in sales growth and profits and warned that pressure on incomes could offset the boost that ending Covid restrictions has brought.]]> 2022-05-17 13:08:32 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187578480 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187634473 New rates of the National Living Wage (NLW) and National Minimum Wage (NMW) come into force on 1 April 2022. The National Living Wage is now £9.50 which is a 6.6% increase from previous years.]]> 2022-05-17 13:39:49 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187634473 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187651386 British online fashion retailer ASOS on Wednesday reported strong Christmas trading and raised its profit outlook but said post-Brexit tariffs would cost it 15 million pounds ($20.5 million) in its 2020-21 year.]]> 2022-05-17 13:49:09 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2187651386 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2189270680 The Russia-Ukraine conflict seems to have taken a monstrous shape, as a result of which the gas price has now increased by as much as 40 per cent, with crude oil price trading at US $ 104 per barrel (first time since 2014). The worrying part is that this price rise and stock market flip-flop will surely have an impact on consumer psyche and their buying power, which is integral to the growth of every business – including the textiles and apparel market.]]> 2022-05-18 10:30:14 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2189270680 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2197361308 - Business plan
- SWOT and PESTEL analysis
-  Getting my presentation organised
- Completing any extra tasks I can get done e.g consumer boards, concept boards, window design]]> 2022-05-24 08:47:57 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2197361308 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2197362857 - 1 to 1 with Derek
- Comp shop visits/research
- Window design
- Packaging
- Branding]]> 2022-05-24 08:49:03 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2197362857 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2207210226 - Store design
- Reflective journal
- Comp shop visit
- Product segmentation/fixture layout
- Email/web design
- Social media posts]]> 2022-06-01 08:24:28 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2207210226 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2207622237 2022-06-01 14:44:30 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2207622237 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213317746 - Reflective journal
- Costing sheet
- Executive summary
- Conclusion
- Proof-read
- Hand in on Wednesday!]]> 2022-06-07 08:39:39 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213317746 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213322216 After sending my presentation to Derek, I received some feedback based on things that could be improved. These were mainly just little changes that needed to be made on certain slides which I then went and responded to.]]> 2022-06-07 08:44:12 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213322216 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213364386 Year on year ASOS PLC grew revenues 19.83% from 3.26bn to 3.91bn while net income improved 13.33% from 113.30m to 128.40m.]]> 2022-06-07 09:14:20 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213364386 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213648791 This is an example of a pop-up store space that can be used for the store. The front windows provide space to be able to create my design and it is based in a central location that is accessible to get to via different transport options.]]> 2022-06-07 13:44:58 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213648791 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213696206 This is the Flannels store based on Oxford street that I visited for research. Due to Asos being online based it is hard to visit competitors that are also not just based online, however, Flannels could still be included in the list of competitors of Asos. Shopping with Flannels can be done not only online but also in their physical stores which offer a a large range of products.]]> 2022-06-07 14:22:59 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213696206 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213696389 2022-06-07 14:23:09 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213696389 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213703656 Similar to Asos, Flannels offer a large range of products from a number of different brands. The brands are more premium designer brands than what Asos offer which means they may have a slightly different target audience, however, both brands allow customers to have a large choice of products.]]> 2022-06-07 14:28:59 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213703656 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213706918 Within the store there are many different sections to shop through. Compared to a lot of stores which now follow a minimalistic style, Flannels do the opposite by using many different patterns on the walls and flooring. The brands are mainly placed in their own sections with clear branding for the viewer to know what they are looking at. Shoes are mostly placed within the same section and the same with clothing.]]> 2022-06-07 14:31:58 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213706918 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213716478 Due to the interesting design throughout the store it encourages customers to continue to walk around each section and explore what products are on offer. The way the products are on display allow viewers to have clear sight of each item and with some being able to be viewed from a 360 angle.]]> 2022-06-07 14:39:57 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2213716478 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214697361 Upon speaking to my peers in class I gathered some results based upon my concept.
Firstly I discovered that 80% of the class currently shop with Asos and will also continue to shop with them. Next I asked them if Asos opened up a physical store in London, if they would be inclined to visit and 70% said they would. The 30% that said they wouldn't either don't shop with Asos or prefer to just shop online only. I also asked how many people have watched the Netflix show Bridgerton and 80% of people in the class have already watched the series. Lastly I asked them which social media app they use the most and 70% said to use Instagram the most so would therefore be the best place to base any marketing.]]> 2022-06-08 08:22:01 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214697361 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214724368 2022-06-08 08:48:30 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214724368 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214730905 2022-06-08 08:54:31 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214730905 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214740108 2022-06-08 09:03:04 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214740108 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214820061 2022-06-08 10:28:41 UTC https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214820061 40094391 https://padlet.com/40094391/xcf71cmiwi23wi94/wish/2214832476 2022-06-08 10:42:58 UTC 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