Blue Ocean & Red Ocean by Onam Saldana Lara https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h Equipo 1 - Gestión Estratégica en-us 2022-06-23 17:01:08 UTC 2022-07-03 23:02:05 UTC hello@padlet.com onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229055490 2022-06-23 17:07:54 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229055490 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229055794 Traducido a más de 47 idiomas]]> 2022-06-23 17:08:15 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229055794 Pero... ¿qué es? onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229066485 2022-06-23 17:26:25 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229066485 La estrategía del Oceano Azul onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229075767 Es una teoría desarrollada por Renée Mauborgne y  W. Chan Kim 


]]> 2022-06-23 17:41:10 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229075767 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229076603 Ambos son profesores en la 
Escuela de Negocios INSEAD ]]> 2022-06-23 17:42:49 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229076603 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229079470 2022-06-23 17:46:58 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229079470 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229081263 2022-06-23 17:49:38 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229081263 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229088105 2022-06-23 18:01:32 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229088105 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229089613 La teoría quedó plasmada en el 2005 en el libro
Blue Ocean Strategy]]> 2022-06-23 18:03:59 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229089613 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229096614 2022-06-23 18:17:42 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229096614 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229102859 2022-06-23 18:29:07 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229102859 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229105905 2022-06-23 18:33:39 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229105905 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229112687 Best seller en los 5 continentes]]> 2022-06-23 18:45:54 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229112687 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229112731 Más de 4 millones de copias vendidas]]> 2022-06-23 18:46:00 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229112731 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229118960 2022-06-23 18:56:09 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229118960 Fuentes de información onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229120439 2022-06-23 18:58:49 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229120439 Características onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229176339 2022-06-23 21:02:51 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229176339 Ejemplos actuales onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229177542 2022-06-23 21:05:58 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229177542 Ejemplo Blue Ocean onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229177874

Ford Motor Co.

In 1908, Ford Motor Co. introduced the Model T as the car for the masses. It only came in one color and one model, but it was reliable, durable, and affordable.

At the time, the automobile industry was still in its infancy with approximately 500 automakers producing custom made cars that were more expensive and less reliable. Ford created a new manufacturing process for mass producing standardized cars at a fraction of the price of its competitors.

The Model T's market share jumped from 9% in 1908 to 61% in 1921, officially replacing the horse-drawn carriage as the principal mode of transportation.
]]> 2022-06-23 21:06:48 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229177874 Ejemplo Blue Ocean onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229178016
Apple Inc.

Apple Inc. found a blue ocean with its iTunes music download service. While billions of music files were being downloaded each month illegally, Apple created the first legal format for downloading music in 2003.

It was easy to use, providing users with the ability to buy individual songs at a reasonable price. Apple won over millions of music listeners who had been pirating music by offering higher-quality sound along with search and navigation functions. Apple made iTunes a win-win-win for the music producers, music listeners, and Apple by creating a new stream of revenue from a new market while providing more convenient access to music
]]> 2022-06-23 21:07:16 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229178016 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229180667 2022-06-23 21:13:29 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229180667 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229183026 Es la búsqueda de la diferenciación al crear y capturar un mercado completamente nuevo, haciendo que la competencia sea irrelevante.]]> 2022-06-23 21:19:40 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229183026 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229187188 Son todas las industrias que no existen hoy en día, es el mercado desconocido, sin rastros de competencia. Aqui, la demanda se crea en lugar de pelearse por ella.
Hay un amplía oportunidad de crecimiento tanto en útilidad como en rapidez. La ompetencia es irrelevante.
Es una analogia que describe un gran potencial a encontrarse en un mercado no explorado.]]> 2022-06-23 21:30:10 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229187188 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229194520 2022-06-23 21:49:06 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229194520 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229197741 Son todas las industrias ya existentes (el mercado conocido). Las reglas del juego están definidas y aceptadas. Es un espacio competitivo donde las compañías tratan de vencer a sus rivales al conseguir mayor porcentaje de participación en la demanda existente.
Mientrás más atestado se vuelva el mercado, menor serán las utilidades y el crecimiento lo que desemboca en una competencia sangrienta.]]> 2022-06-23 21:58:21 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229197741 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229201934 2022-06-23 22:09:26 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229201934 Estratégia Océano Azúl onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205010 2022-06-23 22:16:29 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205010 Estratégia Océano Rojo onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205238 2022-06-23 22:17:06 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205238 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205508 Crear un mercado sin competencia]]> 2022-06-23 22:17:41 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205508 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205728 Hacer que la competencia sea irrelevante]]> 2022-06-23 22:18:21 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205728 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205792 Crear y capturar nueva demanda]]> 2022-06-23 22:18:32 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229205792 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229206499 Competir en el mercado existente]]> 2022-06-23 22:20:25 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229206499 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229206713 Explotar la demanda existente]]> 2022-06-23 22:21:00 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229206713 onamsaldana https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229206959 Ganarle a los competidores]]> 2022-06-23 22:21:42 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2229206959 juanrodrigueztrevino https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230797146 2022-06-26 21:23:33 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230797146 juanrodrigueztrevino https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230797362 2022-06-26 21:24:30 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230797362 juanrodrigueztrevino https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230798085 2022-06-26 21:27:31 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230798085 Ejemplo Red Ocean josuegarzazuniga https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230810863
  • RYANAIR

    • Ryanair is a European airline that used the red ocean strategy to operate in a saturated market. They chose a low-cost model to offer basic air services and cheap airfares compared to their competitors.

    It is difficult to challenge established competition. But, red ocean strategy examples such as Jio are proof that an organization can be successful in a red ocean market with the right strategies and products.
    ]]>     2022-06-26 22:12:56 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230810863     Ejemplo Red Ocean josuegarzazuniga https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230811173
  • RELIANCE JIO

    • Reliance Jio entered a red ocean market in telecommunication with strong, established players Airtel and Vodafone. Well-versed with the red ocean strategy meaning, they offered unique deals and generous internet packs that eventually made Jio a market leader.

    ]]>     2022-06-26 22:14:11 UTC https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230811173     Referencias onamsaldanalara https://padlet.com/onamsaldana/xc0v33gf9dqa3r2h/wish/2230856864 Hernandez, P. (2022, junio 13). Harvard Business Review. Recuperado de: https://hbr.org/2022/06/want-to-excel-in-esg-craft-a-green-ocean-strategy

    Blue Ocean. https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/

    Roy, S. (2021, 2 diciembre). What Is Red Ocean Strategy? Harappa. Recuperado 26 de junio de 2022, de https://harappa.education/harappa-diaries/red-ocean-strategy/

    Understanding the Calm Waters of Blue Ocean Market Opportunities. (2022, 14 enero). Investopedia. Recuperado 26 de junio de 2022, de https://www.investopedia.com/terms/b/blue_ocean.asp

    The Explainer: Blue Ocean Strategy

    https://www.youtube.com/watch?v=sYdaa02CS5E&t=7s

    What is Blue Ocean Strategy?

    https://www.youtube.com/watch?v=8ExRnpy4rPE



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