Group 3 by Candi Media https://padlet.com/candimediaalevel/xb5wyj5p9ycu Benefits and drawbacks of commercial radio en-us 2018-03-09 07:49:43 UTC 2023-03-19 10:50:53 UTC hello@padlet.com Commercial Radio Competitors 1/2 https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240060873 Some of the top commercial radio stations based on popularity with the UK.

Global Radio
Heart - Both male and female audience, however majority are female (59%).
Target audience for the Heart is aged between 25-44.
9.2 million listeners tuning in across the UK weekly that average 7.1 hours each and every week.
Specifically to London, Heart London now reaches 1.6 million people every week for a total of 9 million hours. Heart London Breakfast with Jamie & Emma now reaches 680,000 listeners every week for a total of 1.7 million hours.
Source: RAJAR Q4 2017

Capital FM - Both male and women listen to Heart, however majority are female (60%). They average around 7.4 million listeners weekly across the UK.
Specifically to London, Capital London reaches 2.1 million, with listeners tuning in for a total of 9.8 million hours. Capital Breakfast With Roman Kemp is London’s no.1 commercial breakfast show, reaching 1.1 million listeners every week for a total of 2.4 million hours.
Source: RAJAR Q4 2017

]]> 2018-03-09 09:38:55 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240060873 RAJAR Q3 2017 Statistics e_matysakova https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240060969 Chris Evans (Radio 2) remains top of the pile nationally with a weekly reach of 9.354m (up from 9.058m a year ago).

Next is the Today Programme on Radio 4 with 7.061m, then Nick Grimshaw’s 4.932m (down from 5.249m this time last year).

5 live breakfast reaches 2.196m listeners a week, which is followed nationally by Kiss breakfast (2.013m); Christian O’Connell on Absolute (1.944m), Classic FM breakfast (1.732m), talkSPORT (1.379m) and Magic (1.293m).

Chris Moyles added 120,000 listeners to his show over the 12 months, going from 703,000 a year ago to 823,000 in Q3/17.
]]> 2018-03-09 09:39:14 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240060969 The Advantages https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240062023 A benefit from having competition from commercial radio shows is that it would force mainstream radio shows to innovate their current radio show with new ideas in order for the show to continue to flourish. 

Having competition would always encourage innovation and would shake off complacency.

The constant innovation also benefits the consumers as they'd be receiving a higher quality broadcast which can help create repeat listeners for both mainstream and commercial radio breakfast shows.



]]> 2018-03-09 09:43:02 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240062023 The Disadvantages e_matysakova https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240063551 A disadvantages of having competition from commercial radio shows are:
  • Adverts could be over whelming and could lead the audience to tune out of the radio.
  • The BBC have to stick to their PBS so it could  be argued that it limits what types of music it can broadcast. Therefore, other commercial radio stations could pose as an easy opposition.
  • Won’t target to a wide audience such as the young generation so they are limited to the listeners they could have (many young litres now use apps and other streaming drives to listen to music such as Spotify.)
]]> 2018-03-09 09:46:34 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240063551 BBC Radio 1 Breakfast Show e_matysakova https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240069265 2018-03-09 10:05:58 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240069265 Commercial Radio Competitors 2/2 https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240069509 Bauer Radio
Kiss - The average listeners for this radio station per week is 4.6 million with 4.9 hours per listener a week.
Magic - Magic was launched in 1990 and averages
3.2 million weekly listeners. They had 5.2 hours per listener a week. 

RAJAR December 2017]]> 2018-03-09 10:06:48 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240069509 RAJAR e_matysakova https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240069819 2018-03-09 10:07:57 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240069819 Heart RAdio e_matysakova https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070158 2018-03-09 10:09:20 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070158 CAPITAL FM https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070190 2018-03-09 10:09:27 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070190 KISS FM https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070748 2018-03-09 10:11:17 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070748 Classic FM e_matysakova https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070875 2018-03-09 10:11:46 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240070875 Advertisement e_matysakova https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240074740 Radio stations get most of their money through large companies buying slots on their radio station to advertise their product or service.]]> 2018-03-09 10:26:00 UTC https://padlet.com/candimediaalevel/xb5wyj5p9ycu/wish/240074740