G2 - Social Innovation Challenge by Nally https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha 1)Start to write down all that you know, including your guesses (= your hypotheses) about each part (box) of your project/business idea. 2)Identify your riskiest assumption. If you have a new project/business idea, you will probably need to start with Box A. Do you genuinely understand your customers´ underlying needs? 3)Start the experiment to derisk your riskiest assumption and to validate your hypotheses. 4)Keep on until all your hypotheses are validated and you have either found a sound project/ business model, pivot, or concluded that you better do something else. en-us 2022-05-06 23:44:13 UTC 2022-07-07 08:16:27 UTC hello@padlet.com Key Scale Metrics dlsu_soe_mzer https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531541 Projected Cost
For the projected cost, it is at Php 160.00 per bag, while revenue is at Php 90.00 as we aim to sell our bags for Php 250.00, which would position it in the mid-range section of the market with the likes of Uniqlo, Muji, and other local brands.

Making Revenue
As for making more revenue than costs, it is really in ensuring that we are able to sell our products, for specifics:

Sell at least 3,500 units during the first three (3) months
Target to be in at least three (3) companies as a company giveaway in the first three months
Develop stronger relationships with stakeholders
Provide excellent customer service to customers following the Key Value Metrics
Secure funding from organizations that are interested in our initiative to reinvest in the business, aim to get at least Php 50 000 in funding
Research and widen the network of partners of Mindanao to five (5) communities
Lessen and minimize costs like storage and freight costs to a total of 20% or less

]]> 2022-05-06 23:44:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531541 Maximizing Benefits dlsu_soe_mzer https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531542 1. Employment - The enterprise will provide a livelihood to the people affected by the peace crisis in Mindanao. This would mean income that would help them rehabilitate their living areas and improve their living conditions. A livelihood like this will contribute to reviving Mindanao's economy and will help improve other aspects of life like health and education. As for maximizing these, it is important that we also guide our partners as to how they can make this income grow and how it may be spent to improve their living conditions. Further, there are not many significant unintended consequences that alarm us.

2. Skills Development - Another positive impact is skills development, both technical and soft skills of our partners will be developed which would add to their human capital, and society's human capital as a whole. To maximize this, when the enterprise is large enough, we may help them create their own social enterprises and solutions.

3. Deeper Relations and Community Rehabilitation - Lastly, with the people in Mindanao having shared experiences and now working together as our partners, this enterprise will help them foster deeper and better community relations which would also aid them in rehabilitation as one community.]]> 2022-05-06 23:44:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531542 Other Metrics dlsu_soe_mzer https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531543 Internal Metrics

Have 30 employees by the end of our first year of operations

User/Customer Focused

Have sold at least 2 500 units in our first six months of operations.
Have sold products to the 10 richest provinces in the country and NCR in the first six months of operations, this would mean that we have tapped a large chunk of our target market already.

Funder Focused
Our goal is to meet the initial funding after 1 year of operations, which would mean that we have matched the initial funding in terms of sales. The target 1 year seems reasonable to us as the funding that we would need does not necessarily need to be hefty, and more of the work is really on tapping the market through social media, and production is not finance-heavy.

Stakeholder Focused

Reinvest 30% of profits into the community that we will be partnering up with, helping them rebuild and rehabilitate their community

]]> 2022-05-06 23:44:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531543 Additional Considerations dlsu_soe_mzer https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531549 1. Economies of Scope - Considering economies of scope, we are focusing on one type of product which is the tote bag, and we would have the same backbone or basic design wherein only the printed design in the front would vary. This will allow us to minimize costs following the economies of scope since we would not need different input materials to produce a wide variety of products.

2. Economies of Scale - Considering economies of scale, focusing on one product type will also help us minimize costs because we would be needing a large amount of the same input materials as compared to many small amounts of input materials when producing a wide variety of products.]]> 2022-05-06 23:44:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531549 Pricing and Considerations dlsu_soe_mzer https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531557 Listing Price
We aim to retail our tote bags for Php 250.00 each. This would put us at par with mid-range brands like Uniqlo, Muji, and other local brands, yet Ibah is still at the lower end of the range compared to the earlier mentioned ones.

Volume-Dependent Price
Lastly, given that we mentioned that attending fairs and marketing to companies is also a way of presenting our product to the market, we offer volume pricing of Php 220.00 for orders of 20 to 50 pieces, and Php 200.00 for orders more than 50 pieces. This would be done to encourage more bulk orders, allowing us to be more out in the market while not sacrificing profit.

Considerations
We are aiming to create just one backbone for the tote bags and offer it in different designs so as to not saturate our customers and the market, though introducing other product varieties is included in our plan down the line. As such, there would be no product feature-dependent pricing; moreover, there would be no customer segment dependent as it is not that appropriate given the product that we are selling.

]]> 2022-05-06 23:44:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2173531557 Poverty in Mindanao martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232409070 Based on the latest data released by the Philippine Statistics Authority (2022), the poverty incidence among the population in Mindanao is 33.9% which is higher than the national average of 23.7%, Luzon's 17.2%, and Visayas' 30.8%.

Moreover, this poverty is both rooted in and manifested in low unemployment rates, low income, and high income inequality.

Source: Philippine Statistics Authority]]> 2022-06-28 12:13:26 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232409070 Displacement of Women and Children martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411164 In Mindanao, as in most displacement situations, the majority of internally displaced persons (IDPs) are women and children. As such, communities are not able to flourish since women, who are regarded as the backbones of most communities, are afforded the chance to stabilize and foster communities.

Source: The Asia Foundation (2011)]]> 2022-06-28 12:16:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411164 Economic martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411353 One economic factor that can affect our market is the consumers' willingness to purchase our products. Given the developmental issues in the region, we must be able to produce quality products that will interest the consumers to buy despite their cost. Another is consumer preference; our team should be able to keep up with the current trends, but at the same time, not lose the culture of Mindanao in the designs to make it more appealing to the consumers.

Moreover, inflation has been high in recent years, and this has led to a decrease in the purchasing power of people. This plays a role in this project since we recognize that tote bags are not necessary for human survival, people may have decreased budget for their "wants"]]> 2022-06-28 12:16:32 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411353 Social martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411437 One of the social changes that might affect our market now or in the future could include changing needs of consumers. We have to take this into account in our social venture by offering other products aside from bags to ensure that we will have a bigger target market.

There is also a growth in the support of more sustainable products and products that relate to culture promotion. As such, there is an existing market that we can tap for our product.]]> 2022-06-28 12:16:39 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411437 Technological martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411522 The rapid advancement of technology might pose a risk in our business in the future as other brands or products might become more appealing to our consumers. Machines that are able to create uniform products at high speed may be poised to replace hand-made bags.

However, we also consider that there are consumers who prefer the old-fashioned way of producing bags, which can make our products stand out.]]> 2022-06-28 12:16:46 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411522 Why Ibah? martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411891 The struggle for peace in Mindanao has been hindering the growth of the communities in there. As our contribution to the development of Mindanao, we are creating this social venture through which we will be able to provide employment opportunities to those who have the potential to be an asset in the business, most especially the women and the elderly. Another reason would be cultural awareness. Oftentimes, Mindanao is singled out in contrast with Luzon and Visayas. However, it is essential to highlight the culture that Mindanao prides itself on. Through this social venture, we can showcase the rich traditions observed in Mindanao and, at the same time, showcase the skills of the citizens. ]]> 2022-06-28 12:17:19 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232411891 martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232453273 Resources needed:
A. Physical

Storage Warehouse

B. Intellectual

Designs and concept
Marketing strategy

C. Human

Administrative and marketing Team
Operations Team
Production Team

D. Financial

Starting Capital

Critical activities:

Acquiring locally sourced materials to be used in making the bags
Conceptualizing the designs
Ensuring efficient distribution channels

]]> 2022-06-28 13:12:51 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232453273 Key Partners martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232548290 Ibah's key partners are presented in the table above.

]]> 2022-06-28 14:58:40 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232548290 Distribution Channel martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232550646 Our enterprise will utilize a direct distribution channel wherein after producing the product, we would be targeting to sell it to end-users.

This model (1) minimizes costs, which would allow us to lower prices and remain competitive, (2) allows the enterprise to maximize profits as there are no intermediary channels, and (3) minimizes lapses in terms of delivery and brand positioning as the product gets delivered directly to end-users after production.]]> 2022-06-28 15:01:51 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232550646 Sales and Communication Channels martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232550979 The main communication channels of our social venture would be through Facebook, Instagram, Tiktok, and our own website. Facebook and Instagram have their own marketplace features, which could help us in promoting the locally made bags by our employees seeing as these two social media platforms have a wide reach and high engagements. TikTok has proven to be an efficient way of reaching our target market and in generating organic reach. Meanwhile, our website is more personalized as it not only shows the products that we sell but also the life stories of our employees to inspire our consumers and attract them to buy as these bags are made from the heart.

The use of these digital channels also minimizes paper waste, which would aid us in minimizing waste and ensuring sustainability.

Through these platforms, we are able to fulfill the goals of our social venture and communicate our advocacy to people from around the country. We also raise awareness of what is happening in Mindanao and the different developments in the region.

We would also be able to partner up with other personalities and organizations through the use of these channels, which would help us achieve our key value and key scale metrics.

Lastly, we would like to incorporate feedback and partnership features at the bottom of the website. This will help us gain suggestions from our consumers and it could also attract interested partners who are willing to help out or invest in our social venture. ]]> 2022-06-28 15:02:19 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232550979 Eco-social Costs martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232555700 Eco-social Costs
The eco-social costs of our business model include transportation and electricity. The transportation is evident in the transporting of the materials to the warehouse, while the electricity is evident in the actual warehouse where our employees will weave the bags.

Upcycling
Following current trends, the bags can be upcycled as it serves as a multipurpose bag, which can be used for multiple occasions. Other products may be aprons, table runners, and hats.]]> 2022-06-28 15:08:12 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232555700 Community Reinvestment martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232561221 Given that Ibah is a social enterprise, we aim not just to provide employment opportunities, but also to give back to the community. With this, our goal is to invest 20% of the profits into the efforts in Mindanao rehabilitation, which can help in creating welfare programs to boost the morale of the citizens. Meanwhile, the 50% will go to the employees themselves who tirelessly worked in making the bags.

Going back to the welfare programs, we aim to hold seminars that aim to educate the citizens on how to conduct start-ups or social ventures like Ibah to empower them in making their own. In this way, we allow them to have their own businesses and source of income.]]> 2022-06-28 15:15:33 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232561221 Ibah: Indigenous Bags by Artisan Handweavers martinregulano https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232571048 With the mission of contributing to the development in Mindanao by providing employment and enriching lives, our solution is to create an enterprise that will employ displaced people, mostly women, in Mindanao. More than treating them as employees, they will be our partners who will be handweaving the tote bags that we will be selling to people all over the country. While we aim to start by selling tote bags, this can easily scale up by possibly selling other bag structures and types in the future.

In coming up with this solution, we recognize that (1) the peace struggle in Mindanao has displaced many people and has deprived them of stable jobs, and (2) there has been a rapid rise in fast fashion brands that attract consumers to buy as it is affordable and trendy. By providing a new local brand, we aim to be an environmentally aware business by using locally sourced materials. Aside from this, we focus on giving jobs to the locals who were deprived of these opportunities due to their living standards.

Another aspect that we are looking into is partnering up with local designers for their design to be part of our brand--or printed in our tote bags--and partnership costs would be paid for every item sold, wherein we would only pay them the amount equal to an agreed value multiplied by the number of items sold. Filipino couture designers like Rajo Laurel, Mich Dulce, and Mak Tumang, have expressed their willingness to pair up with social enterprises that would help the Filipinos.

In the end, we hope to make an impact by promoting locally made products by locals who incorporate a part of their culture into the brand. This makes the social venture more personal and impactful as we also aim to promote the culture of the people from Mindanao, inspired by their life stories.]]> 2022-06-28 15:29:40 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2232571048 Millennials and Generation Z aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234040764 The market that we would like to tap into is the market of Millennials and Generation Z who are now young adults and teenagers. They are as well our most important customers because they are the ones mostly involved and supportive of social enterprises and products that have cultural backbones. As of 2021, these two generations combined make up a total of 53% of the Philippine population (Philstar Global, 2021). Another way of tapping this market is through the firms where they work, partnering up with companies and selling our product as a company giveaway would be an effective way to reach them.

Philstar Global. (2021).

Generation Z and the environment. https://www.philstar.com/business/2021/08/23/2121849/generation-z-and-environmenthttps://www.philstar.com/business/2021/08/23/2121849/generation-z-and-environment

]]> 2022-06-30 06:21:41 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234040764 Existing Solutions aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234045535 In terms of addressing the problem of poverty, peace, and development in Mindanao, a few social enterprises exists to help market products both domestically and internationally, though most of these products are input products like textile and woven fabric. Moreover, non-government organizations which conduct projects and fund-raising programs also exist.]]> 2022-06-30 06:28:07 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234045535 Key Value Metrics aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234049633 Conversion Rate
The target conversion rate for the first six months is 13%, that is, we are targeting that 13% of the people inquiring about our product would buy.
The benchmark for the industry is 11.45% and it is important that we capitalize on the product's introduction to the market to achieve a higher than average conversion rate.

Engagement Rate
We are aiming to capitalize on our status of being new players in the market such that we would aim to be more in touch with our target market. For the first six (6) months of operations, here are specifics:

Maintain a 90% engagement rate, which is the level of interaction with our consumers
Attain 7 500 unique and organic interactions on Facebook
Attain 100 000 total views on TikTok
Attain 5 000 accounts reached on Instagram
Achieve at least the average conversion rate of e-commerce websites - which is 2.68%
Generate 1 000 click-throughs on paid ads
Establish an overall positive brand image

]]> 2022-06-30 06:34:18 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234049633 Considerations aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234106402 Customer Expectations
The majority of our customers would purchase our product either for the quality and design, or the social aspect of our firm which is that we are partnering up with people who are affected by the peace crisis in Mindanao.
The tote bag itself is not a new product, though the spin that we are giving such as printing it with designs from well-known names and partnering up with people affected by the Mindanao peace crisis is a fairly new take in producing the product.

Effectivity against Competitors
What makes our solution more effective is that we are selling output to the market instead of input products like woven fabric and textile, which means that we are able to tap a larger market. Moreover, the proposed solution would likely be more effective since we would be working with the people from Mindanao as our partners and not our employees, which would help them develop technical and soft skills.

Solving Pains and Bringing Benefits
We would be positioning our product as a way for our consumers to help those who are affected by the peace crisis in Mindanao. Moreover, the idea of partnering with Filipino designers to help weavers is a fairly new idea that we would be bringing into the market. Some pain points that we would be addressing include providing items that are designed by luxury designers for an affordable price and offering a way for our consumers to purchase bags without guilt because they know that for every bag that they purchase, they are able to help people in need.

Customization
As far as customization goes, we offer customization to a certain extent, which is having their names or a text embroidered on the bag. We believe that customization is a way to connect to our consumers on a deeper level, and takes their ownership of the product on a more personal note. In terms of design, we would be having the canvas tote bag as our main backbone, while printing it with designs from our partners.

Branding
Moreover, in terms of branding, we would position ourselves as a social enterprise, and capitalize on it, wherein for every bag that customers buy, they are able to help people in need in Mindanao.

As for prices, we would be in the mid-range level with brands like Uniqlo, Muji, and other local brands. Similarly, we would also be present in avenues and platforms where our target market is present like social media platforms of Instagram, TikTok, and Facebook. In addition to that, fair exhibits would also be a good way of presenting ourselves to the market, and tapping into companies to make our product a company giveaway would be another effective way of reaching our market.]]> 2022-06-30 07:55:42 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234106402 aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234121938 In the first part of this challenge, we noted that our values are: Inclusivity, Empowerment, and Trust.

Related to the key services/actions/programs that would align to these, in:

Value Proposition - As we position ourselves in the market wherein " for every purchase of handwoven bags, you weave the dreams of young children into reality and weave communities together towards rehabilitation", it is important that we are consistent in this messaging. And consistent does not only mean in terms of creatives or publicity materials, but also through our actions, and we have to make sure that our operations really align with the value such that we fulfill this value proposition. Moreover, the value that we aim to add to the following stakeholders are:
For our partners

Market linkage/communication efficiency
Skills development

For Consumers

Quality Products

Distribution Channels - One way of empowering others is expanding our distribution channels wherein we would tap small-scale delivery services so that we are able to deliver our product to our consumers while also helping other businesses. Aside from these door-to-door delivery services, our distribution channel would also include e-commerce sites like Shopee, Lazada, and Facebook Marketplace.

Customer Relations - Related to our engagement rate target of 85%, we would also want that these engagements become significant and not cause any damage to our image, which means that whatever our engagement with consumers would be, it stays true to our values and do not, in any way, discriminate anyone. Staying true to our values of inclusivity and empowerment can be promoted by keeping the two values in mind when interacting with consumers.

Revenue Streams - It is important that we stay transparent to stakeholders in terms of generating revenues and operating the enterprise. This is important to maintain their trust in us as an enterprise. Moreover, we also should stay transparent to our partners so that they are assured that they are not taken advantage of. Our revenue would come from the sales of bags.

Production - Staying true to the values of inclusivity, we would not discriminate anyone who would be part of our production line, such that, as long as they can do the task, regardless of gender and other demographics, we would get them.

Problem Solving - We manifest the values of inclusivity in problem solving by taking into consideration the perspectives of different groups in society, most especially the marginalized sectors, when we solve problems. It is pertinent that we look at problems from their lenses so that we would see a solution to our problem that minimizes the negative effect for people in the society.

Network Platforms - As it is our target to use social media networking sites, it is important to stick to our values of inclusivity and empowerment such that we are careful and critical about the content that we put out so that they are not tone deaf and these do not bring down anyone or any group in our society.

]]> 2022-06-30 08:16:56 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234121938 Cost Structure aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234319642 Cost-Driven Structure
The enterprise has a cost-driven structure given that we will be partnering with various organizations to be able to produce and deliver our product. We aim to partner with the best organizations which would help us be effective and efficient in our operations.

Production Costs
The most important cost in production, aside from labor costs, are the variable costs which include the cost of bags and the cost of the design which is determined on a per-item sold basis.

Activities
Production activities and marketing activities are what we project to be the most costly activities in the enterprise. This is because we want to ensure that our production partners are compensated well, while marketing will be a heavy focus in the first months of our operations.

Controlling costs
As for controlling our main costs, it is really on ensuring that supplies are enough to meet demand and we minimize shortages and surpluses of both input and output costs to cut down on freight, storage, and production costs.]]> 2022-06-30 13:40:50 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234319642 Revenue Streams aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234328749 Customer Willingness to Pay

The value that customers are most likely willing to pay for is (1) product quality and (2) firm values. First, the market gives a premium for products that are of good quality and are also within their budget range. Second, the market is also now more careful in terms of the brands that they support, and they are now more in support of firms that are sustainable and are in support of a cause or advocacy.

Customer Preferences in Paying
Customers prefer to pay through either online channels, because of the convenience that they bring and also in line with the boom of online shopping; or through cash in COD orders. As for making money from customers, we would make money by ensuring that we earn a profit from each product that we sell through proper product costing and pricing.

Income Sources
Funding would generally be generated from the sale of the tote bags, and eventually other products as well. The income earned from the sale of these bags will support the social enterprise to as much as 80-100%, while grants and investments from either the government or private investors may support the overall income by 0-20%. Since we are not confident in the support of investors, we are operating on the assumption that these are not constant and we still have to be able to function without them.]]> 2022-06-30 13:53:59 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234328749 Eco-social Benefits aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234338914 Carbon Neutrality
Included in the eco-social benefits of the enterprise arising from the practice of upcycling, wherein we would aim to be a Carbon neutral firm by minimizing waste and upcycling scraps that may be produced from production. An example of this upcycling is creating multipurpose bags, aprons, and mats from these scraps.

Beneficiary
As for beneficiaries, there is no direct beneficiary for the enterprise being carbon-neutral, yet it would provide a collective benefit for the people as we are minimizing, and neutralizing, our carbon emissions.

Value Proposition
This can be transformed into a value proposition by leaning into this as a strength and marketing our firm as a carbon-neutral firm, which is one trait that we can bank on when marketing our product to consumers and pitching to investors.]]> 2022-06-30 14:04:24 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2234338914 Angat Buhay andraetecson https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235171608 Formerly a program under the Office of the Vice President, Angat Buhay, as a non-government organization, works with partners in providing interventions and mobilizing support through six key advocacy areas: food security and nutrition, universal healthcare, public education, rural development, housing and resettlement, and women empowerment.

Motivation for Partnership: Acquisition of Resources and Activities, Recruitment of Volunteers in Communities

]]> 2022-07-01 14:57:12 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235171608 Other Possible Partners andraetecson https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235181565 2022-07-01 15:14:35 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235181565 Department of Social Welfare and Development andraetecson https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235188586 The executive department under the President is responsible for creating programs protecting and furthering social welfare and development.

Motivation for Partnership: Acquisition of Resources and Activities, Recruitment of Volunteers in Communities, Endorsement to other government units]]> 2022-07-01 15:28:21 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235188586 Geographics andraetecson https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235226350 We are targeting those in the whole Philippines as logistic advancements have made it possible to ship products anywhere in the country. However, in our initial stage, we aim to focus on the National Capital Region and nearby provinces.]]> 2022-07-01 16:45:29 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235226350 Behavioral andraetecson https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235226581

Engagement - average to full engagement regarding the use of the tote bag

Purchase Behavior - purchases the product on first to third interaction with the firm

Product usage - regular use of tote bags

Benefit-sought Behavior - above-average to full satisfaction in bags

]]> 2022-07-01 16:46:04 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235226581 Values aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235781814 With a mission of contributing to the development in Mindanao by providing employment and enriching lives, our values are:

1. Inclusivity - We ensure that despite the differences between our partners, consumers, and ourselves, may it be differences in gender or culture among others, we commit ourselves to ensure that whatever we do is inclusive of everyone and does not discriminate any person. Moreover, we also commit ourselves to ensuring that the goal of development in Mindanao is inclusive and truly enriches the lives of the people.

2. Empowerment - We ensure that our enterprise empowers our partners by providing them employment opportunities, helping them rebuild their community, and empowering them to make decisions of their own. We commit ourselves to ensure that we empower our partners while at the same time providing value for our customers.

3. Transparency - We ensure transparency, such that all our stakeholders are assured that all activities contribute to our mission and that they can trust the enterprise that resources are channeled towards contributing to the development in Mindanao.]]> 2022-07-03 09:13:45 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235781814 Demographics aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235785599 1. Demographically - They are Millennials and Generation Z, inclusive of all genders. Considering these ages, they are mostly in Senior High School, College, or Young Professional stages.

Age Range: 18-35 years old
Sex: All Genders
Income Bracket: Lower Middle Class to High Income

]]> 2022-07-03 09:27:08 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235785599 Psychographics aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235787111 Lifestyle

Social media natives
Knowledgeable on National Situations
Uses or have used tote bags or carry-alls

Interests

Fashion
Sustainable & Ethical Consumption
Sustainable Development
Modern Cultural Products

Values

Sustainability
Actions for Development
Values Accountability

]]> 2022-07-03 09:34:15 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235787111 Alternative Solutions aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235790120 As for alternatives, one is a direct intervention from the government wherein they would create a sustainable rehabilitation program for the area that would address the problems at hand. As for alternatives that are customer-driven, the projects aimed at raising awareness, promoting action, and raising funds have been effective, though what would really solve the issue is addressing its root causes.]]> 2022-07-03 09:48:03 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235790120 Competitors aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235790166 As for competition, in terms of tote bags, there are lots of tote bags in the market ranging from inexpensive to luxury ones. Tote bags have been a trend and no-name brands have been mass producing them and can even be bought at markets like Divisoria for a cheap price. Mid-range brands like Uniqlo and Muji also have their own tote bags, while more expensive brands like Dior and Celina also have their own takes on the bag. ]]> 2022-07-03 09:48:17 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235790166 Minimizing Negative Impacts aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235795150 1. Minimizing Social Costs - The eco-social costs of our business model include transportation and electricity. The transportation is evident in the transporting of the materials to the warehouse, while the electricity is evident in the actual warehouse where our employees will weave the bags. As such, efficient operations planning will be important to minimize these costs.

2. Minimizing Waste - Following current trends, items that fail quality control and other trimmings can be upcycled as it serves as multipurpose bags, which can be used for multiple occasions. Other outputs include bucket hats, aprons, and table runners among others.

3. Minimizing Possible Rifts in the Community - Often, when friends or communities join together for business, their relationship turns sour because of misunderstanding and different values. As such, it is important that we minimize these through consciously and deliberately taking steps to foster better and deeper relations among them and between us--so that their relationship as a community would not break but would grow even deeper.]]> 2022-07-03 10:07:09 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235795150 Unique Selling Proposition aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235804179 We bring to you bags that are truly Filipino: designed by world-class Filipinos, handwoven by Filipinos, carrying the Filipino culture. For every purchase of handwoven bags, you weave the dreams of young children into reality and weave communities together towards rehabilitation.]]> 2022-07-03 10:45:18 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235804179 Channels aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235814711 Social media will be our main way of reaching our target market and marketing our product. Among the existing networking sites, the most effective means to reach them include Facebook, given the amount of users it has and the ease of making online transactions; Instagram, given that it is now becoming the new online marketplace; and TikTok where organic reach is relatively easier to expand compared to other sites.]]> 2022-07-03 11:32:25 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235814711 Customer Relations aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235815472 We are targeting to create long-term relationships. Given that we are starting with only one product type which is the tote bag, with plans of releasing other products, our revenue will depend on our ability to establish our brand and encourage consumers to support the products that we will be launching in the future. Moreover, this long-term relationship can be created by treating first-time consumers well and ensuring the quality of our product matches or even exceeds the price that they pay for it.

Another aspect of the relationship that is expected to be established is one where we interact and engage well with our consumers. It is a common expectation for consumers that firms be very interactive online, and this is a good thing because this provides us more opportunities to sell our product. As for it being integrated in the business model, one aspects that we give premium on is Marketing, hence the position of a Chief Marketing Officer, to ensure that engagement with consumers is high and significant.]]> 2022-07-03 11:36:14 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235815472 Channel Phases aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235820352 1. Awareness - It is important that we make our market aware that we exist. Digital marketing will be our strategy in fulfilling this given its wide reach and cost-effectiveness. Moreover, for this, we will be advertising via social media and website, and customers may view and order our bags from the aforementioned channels. It is important that we grow our reach in terms of consumer awareness which would widen our room for consumer purchase.

2. Purchase - The next phase is when consumers are now purchasing our product. These can be done through our four (4) online platforms which all have built-in marketplace features. Moreover, digital platforms make the purchasing experience more effective and efficient for both the consumers and our operations team.

3. Delivery - The delivery of our products from our storage facilities to our consumers will be through third-party logistics. We are aiming to have one facility each in Luzon and Mindanao to lessen the travel time and freight costs in delivering our product to our consumers.

4. Feedback and Evaluation - Feedback and evaluation are important aspects in assessing customer satisfaction and improving the enterprise. As such, our online platforms will have features where consumers may provide feedback and review our product.

5. Post-sales support - Aside from feedback and evaluation, we also provide post-sales support in our digital channels so that our consumers and other stakeholders would have means of reaching us should they have any concern or suggestions.]]> 2022-07-03 11:56:58 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235820352 Team Composition aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235826169 Our team will include the following committees:
1. Management committee - which would spearhead the operations of the enterprise

2. Production committee - which would handle the production of the products

3. Marketing and Consumer Relations committee - which would focus on positioning the enterprise in the market and establishing relations with the consumers, and

4. Stakeholder Relations committee - which would be tasked in reaching out to partners and stakeholders, and maintaining relationships with them.

Committee Heads
Management Committee - Andrae Jamal Tecson
Marketing and Consumer Relations - Martin Wiliam Regulano
Production Committee - Aeneas DR Hernandez
Stakeholder Relations - Brendan Emmanuel Miranda]]> 2022-07-03 12:22:11 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235826169 Considerations aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235829746 Given that the enterprise is in its start-up phase, there would be a relatively flat line of hierarchy which would minimize costs and contribute to effectiveness.

The team structure is made in such a way that major tasks are divided so that each team may focus on their designated task.]]> 2022-07-03 12:37:05 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235829746 Mentors aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235831434 The several professionals from different fields and organizations have provided us constant feedback and support in conceptualizing and creating Ibah:]]> 2022-07-03 12:43:46 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235831434 Mr. Jonas Marie Dumdum aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235832419

Climate Reality Leader and Sustainability Science & Strategy Advocate

Consultant, Nomura Research Institute

]]> 2022-07-03 12:46:12 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235832419 Ms. Kathleen Eve Suralta aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235832693

Marketing Officer, Kkopi Tea

]]> 2022-07-03 12:47:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235832693 Ms. Alexandra Brotonel aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235832749

President, Parola Children's Rights Advocate

]]> 2022-07-03 12:47:26 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235832749 Mr. Kirchhoff Thomas Angala aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235833208

Coordinator for Partner Relations, Save our Schools Network

]]> 2022-07-03 12:49:13 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235833208 Ms. Jaybee Dulin aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235833486

Development Executive, Siargao Rehabilitation Team

]]> 2022-07-03 12:50:10 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235833486 Mr. Panya Boonsirithum andraetecson https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235848710

Founder, Citi Living Construction & Development Corp.

]]> 2022-07-03 13:44:25 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2235848710 Product Costing aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2237308165 While we aim to retail each product at Php 250.00, here is a breakdown of our cost. Attached here is our product costing.

Costs
1. Fixed Costs

Labor costs
Rent and Storage costs
Utilities
Taxes and Insurances

2. Variable Costs

Design costs
Bag (inclusive of labor cost for partners and input materials for the tote bag)

]]> 2022-07-05 14:17:54 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2237308165 aeneashernandez https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2238803231 2022-07-07 08:16:27 UTC https://padlet.com/dlsu_soe_mzer/x8lzz0kxa3si74ha/wish/2238803231