MS6107 - Meaningful Brands & emotions by Magdalena Gonzalez Triay https://padlet.com/magdalenagt1/x7txnbdizccp en-us 2019-03-18 14:36:04 UTC 2021-11-29 11:16:42 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Brightnessdown.png Having a purpose https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917634392 Choose a social cause that the brand can work towards supporting. This makes the brand not just about selling the product or service but about contributing towards the greater good. ]]> 2021-11-29 11:12:49 UTC https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917634392 Customer service https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917636730 Companies who are willing to sacrifice to rectify an issue a customer has. For example, refunding shipping costs for a delayed delivery. ]]> 2021-11-29 11:14:25 UTC https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917636730 Inspiring https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917637129 A brand that makes consumers feel inspired, involved and part of the brand. 
Makes them feel like they are part of the community surrounding the brand.
They aspire to be what the brand represents.]]> 2021-11-29 11:14:42 UTC https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917637129 Connecting with the consumer https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917637898 Through forming a relationship between the brand and consumer. Making the consumer need and rely on the brand.
Shifting the importance back to the consumer, make sure they feel special. ]]> 2021-11-29 11:15:13 UTC https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917637898 Reflects Values https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917639935 The brand needs to reflect the consumers brands values. Make the consumer like their values are consistent with the brand they engage with

]]> 2021-11-29 11:16:38 UTC https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917639935 Resonate with values https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917640032 A meaningful brand is something that resonates with someones every-day values. 

This could be difficult for a brand manager dependant on the product or service offered but could be done through gaining a better understanding of consumer behaviour. ]]> 2021-11-29 11:16:42 UTC https://padlet.com/magdalenagt1/x7txnbdizccp/wish/1917640032