Padlet đậm chất nghệ của tôi by Chu Thị Quỳnh - K17 https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7 en-us 2023-10-12 00:55:20 UTC 2023-10-12 03:49:48 UTC hello@padlet.com Television and Radio quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742682862 2023-10-12 01:02:38 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742682862 Similarities quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742684743 2023-10-12 01:03:52 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742684743 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742687002 Are time oriented media]]> 2023-10-12 01:05:30 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742687002 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742687374 Are sold in time segments]]> 2023-10-12 01:05:46 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742687374 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742687817 Have some network affiliates]]> 2023-10-12 01:06:06 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742687817 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742688310 Have some network affiliates]]> 2023-10-12 01:06:23 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742688310 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742688627 2023-10-12 01:06:36 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742688627 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742688967 Are regulated by the F.C.C.]]> 2023-10-12 01:06:51 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742688967 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742689286 Are externally paced media]]> 2023-10-12 01:07:04 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742689286 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742691548 Are passive, low-involvement]]> 2023-10-12 01:08:34 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742691548 Television trinhminhquan232003_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742692022 2023-10-12 01:08:55 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742692022 Difference quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742699402 2023-10-12 01:13:37 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742699402 Radio quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742702843 2023-10-12 01:15:50 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742702843 Advantage quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742707461 2023-10-12 01:18:45 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742707461 Disadvantage quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742708035 2023-10-12 01:19:07 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742708035 Advantage quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742708305 •Excellent creativity and impact: TV commercials can be used to convey a mood or image for a brand as well as to develop emotional or entertaining appeals that help make a dull product appear interesting.
•High coverage and more cost-effectiveness: The average 
prime-time TV show reaches 4.6 million homes. Because of its ability to reach large audiences in a cost-efficient manner, TV is a popular medium among companies selling mass-consumption products.
•High captivity and attention: TV ads have an effect on consumers simply through heavy repetition and exposure to catchy slogans and jingles.
•Selectivity and flexibility: Television has often been criticized for being a nonselective medium, since it is difficult to reach a precisely defined market segment through the use of TV advertising. But some selectivity is possible due to variations in the composition of audiences as a result of program content, broadcast time, and geographic coverage.
]]> 2023-10-12 01:19:16 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742708305 Disadvantage quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742708510
  • High Costs: Production costs for a national brand 30-second spot average more than $350,000 and can reach over $1 million for more elaborate commercials.
  • Limited Targeting: TV still does not offer as much audience selectivity as radio, maga-zines, direct mail, or online ads for reaching precise segments of the market.
  • Intrusiveness
  • Short Duration

    • ]]>     2023-10-12 01:19:23 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742708510     quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742726411 Cost and Efficiency: The low cost of radio means advertis-ers can build more reach and frequency into their media schedule within a certain budget.]]> 2023-10-12 01:30:44 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742726411 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742727016 Receptivity: Radio often provides advertisers with a very receptive environment for their advertising messages.]]> 2023-10-12 01:31:10 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742727016 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742728072 Selectivity: Another major advantage of radio is the high degree of audience selectivity available through the various program formats and geographic coverage of the numerous stations.]]> 2023-10-12 01:31:52 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742728072 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742729049 Flexibility: Radio advertisers can easily adjust their messages to local market conditions and marketing situations.]]> 2023-10-12 01:32:27 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742729049 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742729361 Mental Imagery: A potential advantage of radio that is often overlooked is that it encourages listeners to use their imagination when processing a commercial message. ]]> 2023-10-12 01:32:40 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742729361 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742730078 Integrated Marketing: Opportunities Radio provides marketers with a variety of integrated marketing opportunities. It can be used in combination with 
    other media, including television, magazines, newspapers, the Internet, and social media, to provide advertisers with synergistic effects in generating awareness and communicating their message. ]]>     2023-10-12 01:33:11 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742730078     quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742731724 Creative Limitations: Don't allow more creative content]]> 2023-10-12 01:34:24 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742731724 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742732111 Audience Fragmentation: the extent to which audiences are distributed across media offerings. ]]> 2023-10-12 01:34:42 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742732111 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742737532 Chaotic Buying: can't not control]]> 2023-10-12 01:38:35 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742737532 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742738134 Limited Research Data: Most users of radio are local companies that cannot support research on radio listenership in their markets. ]]> 2023-10-12 01:38:57 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742738134 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742738921 Limited Listener Attention: difficult to retain listener attention to commercials. Radio programming, particularly music, is often the background to some other activity and may not receive the listeners’ full attention.]]> 2023-10-12 01:39:35 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742738921 quynhcths170150_ https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742739379 Digital Media Competition: A major source of competition for conventional broadcast radio is the growth of satellite radio, which bounces signals off satellites stationed over the East and West Coasts and back down to receivers that encode the signals digitally.]]> 2023-10-12 01:39:55 UTC https://padlet.com/quynhcths170150_/x7ldctvcnh8s9nz7/wish/2742739379