• Bamboo Airways connects potential lands, contributing to widely and effectively promoting the good values ​​of Vietnamese culture and people to friends around the world. 

• Up to now, Bamboo Airways has been firmly positioned as one of the three largest airlines in Vietnam.

• aircrafts decrease (only 5 planes still have permission to fly)

• from 30 aircrafts in 2023 => 5 => 8 after rented 3 more from IAI

GOAL: 12 aircrafts used in 2024, 18 in 2025

IAI signed a contract in which lending Bamboo Airways one aircraft in 2 years

• 30 aircrafts working

• open >60 domestic flies

• 15 international flies

Their goal is to operate the brand back to its normal orbit, and to operate it -> they need more aircrafts after stop operating many flights in both domestic and international lines. From 30 aircrafts -> only 5 remains activate in 2023

Bamboo has rented 3 more in the first 6 months of 2024 => 8 aircrafts in total.

GOAL: 12 airplanes in 2024 -> 18 planes in 2025

• Social medias saying that they are going through bankrupt/rough patch => the false statement needs to be put down through social medias and official statements through press conferences or news conferences.

• In their restructuring progress, the brand will lose an amount of customers due to the scandal about the previous CEO => re-branding whole / creating a campaign to gain back old customers and attract new customers -> focusing on bring the best services and quality for each flight.

• Target audience of Bamboo Airways still mainly revolves around customers who have an average income and often travels or works frequently => creating a Persona and create a more detailed view about their audiences, in order to understand which level that the brand needs to focus solely on.

• Extensive connections and expansion with numerous domestic routes between provinces and cities, facilitating the development and exploration of potential tourist destinations in Vietnam.

• Is regarded as the airline with the highest on-time performance in Vietnam: on-time rate of 93.8% out of 1,667 flights in 2019, surpassing the industry average of 86.9%.

• Maintains a high passenger load factor of 90% and achieves a 100% safety record on its flights.

  
  

• It offers relatively affordable ticket prices integrated with various travel service packages, not only with FLC but also with other travel partners such as VinPearl and Flamingo.

• Many tourist destinations of FLC have a low tourist population and are not well-known, making flight operations to these destinations less efficient.

• With the decline in the pandemic situation, the aviation market is gradually recovering and gaining back their customers.

• The pandemic has caused a slowdown in the aviation and tourism industries, with some people still hesitant to travel, or face with restricting travel demand.

• Due to the legal issues faced by FLC Group Chairman Trinh Van Quyet, who has been arrested in 2023, this had caused public concerns not only about the airline's quality but also if Bamboo Airways could really come back to the market.

• Combination of the image of the plane tail + bamboo forest + the name of the airline Bamboo Airways.

• Green bamboo forest -> the aspiration to reach high to become the best airline in Vietnam.

• The color of blue represents Bamboo Airways as a proud member of FLC Group.

• The light blue color symbolizes the spirit of innovation, dedication, and devotion to customers.

Bamboo Airways empowers professionals to stay productive, connected, and confident — even 30,000 feet above ground.

Images: airport lounges, in-flight workspace, sleek uniforms

Tone: confident, intelligent, smooth — “efficiency with elegance”

Concept: Video series following Vietnamese entrepreneurs who maximize every minute — from boarding lounge meetings to landing-ready productivity.

Tagline: “Your business moves fast. So do we.”

-> Create a mockup for the cover of the video to test out first

Tactics:

- LinkedIn + YouTube short videos profiling “1-Day Business Heroes”

- Exclusive corporate fare discounts for partner companies

- Airport digital billboards with real-time flight punctuality stats (showing reliability)

+15% new enrollments in Bamboo Club corporate loyalty program

+30% engagement rate on LinkedIn campaigns

-> Earned media reach (≥10 business publications)

physical/digital printings, based outcomes for the airline brand

• Moreover, they have already had a re-constructure plan => need a campaign (either short or long) to leverage

• Creating a mock-up poster or billboard will be needed -> testing out the examples, dự đoán ảnh hưởng dư luận đến các mock-ups và chỉnh sửa lại dựa trên những đánh giá đó

Examples can be looked on BA facebook official page and other brands

-> if it's needed, then adding a short campaign to promote the new logo

-> if it's not, then proceed to follow the original re-constructure plan