https://padlet.com/nelsonhenriquez/x60g3o49k4px Twitter "Beef" en-us 2018-04-07 01:52:06 UTC 2024-05-24 14:56:53 UTC hello@padlet.com nelsonhenriquez https://padlet.com/nelsonhenriquez/x60g3o49k4px/wish/249388719 Back in October, there was a hilarious "Twitter war" between Wendy's and WingStop. The "beef" commenced after Wendy's commented on one of WingStop's promotional rap lyrics to the tune of Migos' "Bad and Boujee". Wendy's comment "sit down, be humble" (alluding to Kendrick Lamar's "Humble") caused WingStop to accuse Wendy's of cooking frozen beef instead of fresh. Wendy's clapped back with the following tweet. This tweet is a perfect example of a company using social media to promote their business. Wendy's is known for its funny and witty reactions to feedback. Not only did both restaurants reference popular rap song, but they also created their own lyrics to self advertise. Since Twitter is a very popular social media outlet for the younger generation, alluding and incorporating songs that most teenagers and young adults listen to is very wise and strategic. Wendy's humorously reacted to negative feedback by listening to its target audience which led to positive advertising. 

Link: ]]> 2018-04-07 02:02:15 UTC https://padlet.com/nelsonhenriquez/x60g3o49k4px/wish/249388719