Esperança: Resource Development - Fundraising and Marketing/Communications Board/Staff Interview by https://padlet.com/MXDArts/x5rvz232smfimdka Capture one interview note per card: (!) Surprises, “Aha”s, things that you didn’t expect; (+) What is working well; (-) What is not working so well (pain points); Team member needs and requests; (?) Questions that came up (for you or the team member); “...” Stories/quotes en-us 2021-03-25 19:20:18 UTC 2021-04-11 16:12:58 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/818185206/e09d42873d4f4dc0d1780f1a62e25389/Esparanca_icon.jpg rachelvillanueva69 https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398068111
GREAT JOB EVERYONE!!

NEEDS OF THE COMMUNITY? HOW DO YOU MEASURE IT? 
HOW DO YOU COMMUNICATE PRIORITIES?

REACHING YOUNG PEOPLE : POSSIBLE JR ADVISORY BOARD/THINK TANK

DO WE HAVE ANYONE THAT IS A "HEAD HUNTER" FOR GRANTS OUTSIDE THE ORGANIZATION

DO WE ASK FOR TAMI TO GO AFTER A % OF NON

IS IT TOO MANY ACTIVITIES?

DEVELOPMENT STRATEGIES
IND GIVING IS MOST$

COULD ESPERANCA DEVELOP A HEALTH EQUITY SEMINAR? CONFERENCE?

PEER TO PEER BOARD FUNDRAISER

ARE THERE POSSIBLE REVENUE LINES THAT WE COULD DEVELOP, LIKE A BUSINESS.]]> 2021-04-09 00:16:37 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398068111 Fundraising coincides with what is going on within our programs https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398070074 2021-04-09 00:17:26 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398070074 75% retention rate of donors https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398081559 2021-04-09 00:22:33 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398081559 Benevon weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398098805 Closing was a huge surprise and demonstrates the challenges non-profits face. ]]> 2021-04-09 00:29:42 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398098805 Events weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398101273 Tiffany mentioning that we are saturated with cultivation events, challenge is now maximizing participation. ]]> 2021-04-09 00:30:39 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398101273 Unique because we are both domestic and international https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398101943 2021-04-09 00:30:54 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398101943 St. Mary's Food Bank weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398103857 Is our biggest competitor. ]]> 2021-04-09 00:31:40 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398103857 Individual giving is 88% of giving 11% is planned gift, wills, corportate foundations etc. https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398111236 2021-04-09 00:34:40 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398111236 Thought Leadership weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398126733 Staff getting on boards and writing opeds has grown over the years and allowed Esperanca to become a thought leader in health and wellness]]> 2021-04-09 00:40:39 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398126733 Reoccurring Donors weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398134213 700 with 60% prime age for planned giving cultivation]]> 2021-04-09 00:43:21 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398134213 We no longer have a pipeline of church appeal donors (short term external threat) https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398141383 2021-04-09 00:46:02 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398141383 Challenges weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398144716 Aging donor base and phasing out church appeals]]> 2021-04-09 00:47:05 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398144716 Segmentation needed for donors weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398148728 Marketing and messages targeting donors need to differ by age/generation by their different interests area and preferred communication styles]]> 2021-04-09 00:48:37 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398148728 Strong staff and team weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398156435 2021-04-09 00:51:43 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398156435 Eat, sleep and breath fundraising weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398160002 2021-04-09 00:53:02 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398160002 Goal MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398196344 Esperanca is a household name and thought leader in the community]]> 2021-04-09 01:05:33 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398196344 Board Support MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398202635 Share ideas, not instruction (what means something to you as a donor? Examples of orgs doing things really well)]]> 2021-04-09 01:08:13 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398202635 Board weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398207027 other ways can support Esperanca is by attending missions, programs, and sharing best practices/ideas/inspiration from other organizations]]> 2021-04-09 01:10:07 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398207027 Board Support MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398208659 Engage in events and support the creation of a "culture of philanthropy"]]> 2021-04-09 01:10:48 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398208659 Challenge MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398209989 The team doesn't always feel supported by the board and sometimes siloed from other staff]]> 2021-04-09 01:11:21 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398209989 Young person Think-Tank https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398210155 2021-04-09 01:11:26 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398210155 Systems MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398214627 Fundraising and finance team has a highly developed infrastructure]]> 2021-04-09 01:13:27 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398214627 Challenge MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398215603 Loss of church support and funding as the org has evolved]]> 2021-04-09 01:13:49 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398215603 Challenge MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398216656 Risk of burnout of team
"I don't have time to invest in what's possible after doing what's essential"]]> 2021-04-09 01:14:16 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398216656 Donor Matrix that explains how different levels of donors are interacted with https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398217752 2021-04-09 01:14:45 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398217752 Elena's spreadsheet weishaarm https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398230563 She has created an amazing tracking spreadsheet for tracking Esperanca's marketing and communications mix and efforts. ]]> 2021-04-09 01:19:55 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398230563 Donors/staff on missions MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398239483 "The biggest advocates are those who have experienced a mission"]]> 2021-04-09 01:23:23 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398239483 Growth MXDArts https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398248801 "We want to grow together and strategically in order to be most successful"]]> 2021-04-09 01:27:00 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398248801 Rebranding https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398272445 We are a green organization who promotes sustainability]]> 2021-04-09 01:36:10 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398272445 Marketing: https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398278005
Need for success stories to support Elena]]> 2021-04-09 01:38:16 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398278005 Donor cultivation: https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398280167
Donor trips may include front end of a mission combined with viewing a sustainability project. Great idea!!!]]> 2021-04-09 01:39:05 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1398280167 Marketing/Communications https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1404452497 Mostly seems to be focused on supporting fundraising efforts and not enough on organization mission. The Who We are? ]]> 2021-04-11 16:07:33 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1404452497 Shift in Donors https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1404457267 There was a great point in the shift of donors. How do we engage younger donors? Is there a way that we can look at best practices in this space? ]]> 2021-04-11 16:10:20 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1404457267 Team Dynamics https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1404460259 This group also is very passionate about what they do. They seemed to be fulfilled with their work. There is a good team dynamic. ]]> 2021-04-11 16:12:06 UTC https://padlet.com/MXDArts/x5rvz232smfimdka/wish/1404460259