Evaluating Diversity in Marketing by Learn with NoveList

Activity

Learn_with_NoveList — 2022-10-17 18:32:07 UTC

Choose one of the promotional tactics your library uses from the list below.

Flyers, signs, posters 📙 Newsletter 📙 Digital signage 📙 Social media posts 📙 Website 📙 Quarterly program brochure 📙 Email 📙 Book display 📙 Video

Then, look at the last promotion your library did involving that tactic.

If collection items were included, were there any books that authentically highlighted underrepresented identities in your community?
Could the amount of total representation be improved?

Write a few sentences reflecting on how well the promotion included accurate representation, or how the promotion could have been improved by more accurate representation.

monthly newsletter

2022-10-18 18:30:14 UTC

two book lists included

programs including: Afternoon of Cultural Dance, Dyslexia: What is it?, People in My Community Storytime

images used include nonwhite people

2022-10-18 18:30:35 UTC

We often promote programs that are supported by an agency, and they have their own specifications as to what we have to include in the media & marketing. This is a 1080 x 1920 screen, so even the smallest type is more readable.
Along those lines...how long should we allow each screen to be read? Right now it is set at 10 seconds. Thanks@

2022-10-18 18:30:37 UTC

Images of all people are diverse in eithnicity and age. However, no disabilty representation.

I looked at the Women's History Month booklist on our website. Of 25 books, 16 feature or are focused on people of diverse ethnicities, sexual orientations, abilities, ages, or religions. Others feature immigrants, incarcerated women, and others with quite diverse experiences.

2022-10-18 18:33:52 UTC

Promotional Landing Page for Library Website

2022-10-18 18:35:04 UTC

Selected images for diverse representation. Offering programs celebrating Colombian culture, Practicing Qi Gong. Programs and marketing reflecting the diversity of our community. Could have spent more time finding more inclusive images.

Book Displays

2022-10-18 18:38:42 UTC

Thinking about our current five book displays, the percentage of diverse authors are low. Since it is usually three different staff members creating these, the span of diversity varies. Some book displays focus on popular or best-selling lists and not expanding search criteria.

Weekly E-Newsletter

2022-10-18 18:39:38 UTC

Include programing and storytime inclusive of other languages
https://carolstream.librarycalendar.com/event/bilingual-storytime-cuentos-bilingue-person-0

2024-04-16 15:29:30 UTC

This iREAD poster for the upcoming Read, Renew, Repeat Summer Reading Program is inclusive of gender, race, religion, and disability. The iREAD committee instructs artists to be as inclusive as possible in their artwork for iREAD.

Book list

2024-04-16 15:35:10 UTC

Here's an example of one of the book lists for our Pinnacle and Pours program. We make an effort to include diverse authors and titles into every list and display.

https://libraryaware.com/2Z601N