1) I have noticed a lack of consistency in the visuals the band post to their social media ( instagram/Facebook/X) I believe this is very important for developing artists as in the never-ending flurry of social media posts it is hard to be memorable to a potential fan, it is beneficial for their brand if viewers of their posts can recognise their faces from previous posts- with inconsistent visuals viewers might not notice they have been watching their videos more than once and the band might miss their chance of piquing potential fans' interest.

To bring consistency and in that visibility to the band's brand I would organise for the members to take 3 varying photoshoots with local creatives ( potentially creatives with established social media followings which could expose both 'fanbases' to one another online by being posted to each other's pages.) And I would encourage the band to use these images in their social media to show their faces and brand to potential audiences, establish a consistent visual and to give something new, fun, fresh and creative to their existing audiences who could enjoy the photography, creativity and nuance of the shoots.

2) WFYE enjoy comedy skits on their social media- Considering the band's fanbase is young, American, and liberal I would reach out to a local ( New York) podcaster such as Caleb Hearon, who often hosts comics and influencers on his podcast and ask to be on his show. That way BOTH parties can introduce their amicable fanbases to one another, create a comedy- based episode of a podcast, the band can promote their new single ' it's a beautiful place', and their audiences can learn more about the band and their character in an authentic and genuine way.

The festival could take place outdoors in the summer, and could also host smaller artists which Chappell has been known to give platform to (specifically drag artists). It could be a place for small queer businesses to promote their work also- such as food trucks, clothing brands, jewellers, other charities looking to gain acknowledgement, etc etc with stalls open between stages.

Festivals and spaces where small artists can perform are very attractive to creative companies, producers, TV executives etc, as it is a place where they can scout talent, all the more supporting the cause.

Overall I believe this would benefit Chappell's career significantly, because of both the massive amount of media content that could be created through this event via performers, fans, influencers, interviewers, review videos, live streams etc, but also because she would be giving back to the community that lifted her into fame. The majority of her followers on social media are queer people, giving back to them for what they had given her would be an amazing genuine way to solidify life-long fans, and build a musical empire.