Group 7 (12-13.03.2024) by NPD Skills 2022 https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5 en-us 2024-03-08 07:14:09 UTC 2024-03-13 09:16:46 UTC hello@padlet.com https://padlet.net/icons/png/1f61d.png HR manager, Age: 44 kamilaochedalska https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2911023705 Single, but open for a relationship

]]> 2024-03-08 07:14:09 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2911023705 Regina kamilaochedalska https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2911023707 2024-03-08 07:14:09 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2911023707 Personal characteristics https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915317839 Stressed with work - long working hours, always on a diet but not enough time to cook at home, late -night gym attendee, shopping online but not enough time for that as well. Medium - High income group, Based at Paris, flexitarian - seeks out more plant-based.

]]> 2024-03-12 09:21:26 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915317839 Needs, motivations, goals https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915328842 Needs:

  • To be healthy

  • To consume convenient meals (fast - easy to prepare)

  • To eat high nutritional value foods

  • To be able to order her food online and with delivery option

  • She needs tasty food

  • She needs high energy, good for recovery (with customized macro composition) food.

Goals/motivations:

  • Low fat / smaller portions of food consumed, due to constantly trying to maintain or loose weight.

  • Environmental concerns - climate aware. Flexitarian, aware of food sources.

  • Seeking/open to a relationship

]]> 2024-03-12 09:31:03 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915328842 Feelings https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915336082

  • Excited

  • Motivated

  • Curious

  • Glowing - high antioxidant

  • Happy - fewer responsibilities on her mind by using this product.

  • Confident

  • Trusts the formula

  • Proud - due to environmentally friendly product

  • Social responsibility

    • ]]>     2024-03-12 09:37:17 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915336082     Key features/attributes developers should consider https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915340979

  • Sensory profile

  • Convenience

  • Preparation - by consumer

  • Nutritional value (must be high protein)

  • Packaging

  • Bitterness - what else is it made with?

  • Quality

  • Is there a kit style meal, eg. utensils inside.

  • Shelf life

  • Consistency - eg not too liquidy, if eating on the go or not at home.

  • Environmentally friendly - production, sourcing

    • ]]>     2024-03-12 09:41:25 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915340979     Situations for product use https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915344407

  • Snacking - eg. bars, especially when time-poor

  • Breakfast - eg. morning smoothie/beverage

  • Pre-gym smoothie/snack


    • ]]>     2024-03-12 09:44:11 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915344407     Ideas https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915438456

  • Versatile dietary supplement in the form of a powder ingredient for smoothies, bakery products, etc

  • Dairy alternative (yogurt or gelato)

  • Protein pearls

  • Snack - Smoothie

  • Snack - Bakery product (bread sticks. cracker, cookie, croissant etc.)

  • Snack – energy bar (fruity or chocolate, nuts/seeds mix)

  • Porridge

  • Snack – Chips

  • Snack - Chocolate

  • Soup

  • Guacamole spread


    • ]]>     2024-03-12 11:06:21 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915438456     https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915443363 2024-03-12 11:10:50 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915443363 https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915446080 2024-03-12 11:13:05 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915446080 https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915446527 2024-03-12 11:13:24 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915446527 https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915446841 2024-03-12 11:13:44 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915446841 https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915447373 2024-03-12 11:14:07 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2915447373 Benefits/Attributes https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2916987709

  • Ready to eat.

  • Refrigeration.

  • Shareability

  • Nutrition

  • High protein

  • Plant-based

  • Long shelf-life before opening.

  • Taste

  • Versatility: Dip, salads, side/condiment

  • Snack or main meal

  • Kid-friendly (unusual for a healthy / veg item)

    • ]]>     2024-03-13 09:14:04 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2916987709     Implied https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2916989132 What do you experience?

    • Healthy - light/snack

    • Diet friendly

    • Fibre -


    ]]>     2024-03-13 09:15:09 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2916989132     How to communicate? https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2916991106

  • COLOUR Green - even more green - linked to healthy

  • Story around convenience - buying, preparing (open)



    • ]]>     2024-03-13 09:16:46 UTC https://padlet.com/kamilaochedalska/x43kxs3dlvxxaen5/wish/2916991106