Outreach Methods Brainstorm by

fyseraph — 2024-05-14 21:38:19 UTC

The name and definition of FFN makes it unique

2024-05-14 21:38:53 UTC

Anyone that is attached to a child

finding them

2024-05-14 21:39:12 UTC

hard to just start a relationship. often have events on weekends when they're with parents, not FFNs. much easier once you have an initial contact with someone. but otherwise need word of mouth.

2024-05-14 21:39:20 UTC

Online communities

2024-05-14 21:40:38 UTC

dual generation approach, you are approaching/outreach someone attached to a child (the adult), and also the child. You are building relationships with both the child and adults.

Sacramento library

2024-05-14 21:40:41 UTC

We have community engagement staff that keep tabs on events in the area. but FFN staff do try to go in person to events as well and have 1:1 conversations with anyone who is a caregiver (so often includes parents)

fyseraph — 2024-05-14 21:41:10 UTC

Everyone's needs is unique, the characteristics of the region, meeting each FFN where they are at.

2024-05-14 21:41:12 UTC

making welcome kits/gifts (including nice items like magnatiles).

2024-05-14 21:41:30 UTC

Working with R & R and working with FFN and childcare providers no one way approach. You must look at what your particular county needs. There has to be adaptation and flexibility to reach them. It might be campaigns or one -on-one.

2024-05-14 21:41:30 UTC

Engagement for adults and children: child activities, adult workshops with talking and hands-on activities,

FFNs don't know that label

2024-05-14 21:41:51 UTC

have to be creative

tap into existing events

2024-05-14 21:42:12 UTC

be a presence at existing events. or get time to present/lead activities there. so that requires good relationships with other agencies/locations that might attract FFNs

2024-05-14 21:42:26 UTC

Word of mouth from participating FFNs

Unique

2024-05-14 21:42:42 UTC

Difficulty due to abnormal hours they work or routine. They may not be part of a system we use to find caregivers. Outreach methods depend on language availability from programs

2024-05-14 21:42:49 UTC

Community organizations, early-intervention service provider referrals

2024-05-14 21:43:08 UTC

Need to individualize to the audience. Not enough professional development in more rural areas. Resources are limited in smaller communities.

rrnetwork — 2024-05-14 21:43:32 UTC

-No central location and work long hours, so it's hard to reach out to them.

-Technology access, and language.

-Have to be intentional when connecting with FFNs. Do warm referrals to other programs in R&R when FFNs enroll in the subsidy program

-FFNs don't identify as "FFN" since they are not familiar with the term

2024-05-14 21:43:36 UTC

Varies by location: low-income/subsidized housing outreach, family resource centers, organizations

2024-05-14 21:43:55 UTC

It's difficult to know what type of outreach will work

2024-05-14 21:44:04 UTC

Having more testimonials from past FFN program participants and having them come speak.

There is no cookie cutter approach to outreach to FFN's

cquintero25 — 2024-05-14 21:44:21 UTC

partnering with an elementary school or preschool

2024-05-14 21:45:10 UTC

used to have a program that took place in the school cafeteria for PK families (including FFNs, not just parents) so it was very easy to pull people in and recruit

Word of mouth

2024-05-14 21:45:16 UTC

timing for programming

2024-05-14 21:45:25 UTC

right after school? later?

2024-05-14 21:45:29 UTC

Online groups

2024-05-14 21:46:50 UTC

Roadblocks: some gathering places may not be safe for outreach, be mindful

new outreach by neighborhood

2024-05-14 21:46:58 UTC

finding out which neighborhoods are least connected and exploring how to connect with those groups directly. but running up against staffing limits and time limits. experimenting with social media BUT maybe those tools don't work well for older people. word of mouth + mom groups can be better, but more successful for parents (rather than FFNs)

rrnetwork — 2024-05-14 21:47:25 UTC

-Word of mouth from other FFNs/Nannies participating in programs. Having a trusted person help with outreach helps with outreaching FFNs

-Participating in community events

-Reaching out to FFNs participating in the subsidy program

-Sharing contact info with FFNs so they know who is calling

build on momentum

2024-05-14 21:47:34 UTC

encourage word of mouth and keep pushing when you get traction

2024-05-14 21:47:46 UTC

Roadblocks: there isn't really a place where FFNs gather, so maybe we can build that community for them like with San Jose Public Library did with the mini-grant outing.

inter-agency collaboration

2024-05-14 21:47:57 UTC

e.g. collaborate with food bank to sync up outreach AND events

2024-05-14 21:48:40 UTC

-Word of mouth, Yuba-Sutter Child Care Planning Council and Children's Home Society of California.

-Public Libraries

-Hosting community and children's events (play dates at the park)

-Partnership with AP program

flyering the community

2024-05-14 21:49:22 UTC

asking any storefront or community location (e.g. dentist, etc)... but it took a lot of effort and not clear it did much

2024-05-14 21:50:04 UTC

What has worked: quality programs and engaged parents, word of mouth

fyseraph — 2024-05-14 21:50:32 UTC

text messaging methods for outreaching and translation

2024-05-14 21:51:14 UTC

What has not worked: focusing solely on the child, need more adult engagement

going via parents to access FFNs

2024-05-14 21:51:31 UTC

if you have established connection to parents, you can sometimes then reach their caregivers. but it's not as straightforward as you would like

rrnetwork — 2024-05-14 21:52:00 UTC

-Events where they can bring their friends or colleagues

-Learning what FFNs are interested in, what types of programs they would be interested in participating

Roadblocks: Funding

rrnetwork — 2024-05-14 21:54:07 UTC

-Going to the parks and playground for story time has been successful

-Open playgroups at a park or library

-Hosting on evenings or weekends, offering playgroups in their home language, recurring events, creating a community between FFNs

sending home useful resources

2024-05-14 21:54:53 UTC

relevant to their everyday caregiving (e.g. Ready Rosie)

2024-05-14 21:55:24 UTC

-At community events really pushing more of the FFN and suing flyers to build awareness.

-Explaining what an FFN is to the community being more consistent with using that language across the state, but also across the nation.

-Lack of staff to do outreach

-Social media having it another language.

-Needing to be more consistent and trusted massagers to share the message.

have resources that they can use DURING

2024-05-14 21:55:54 UTC

e.g. putting out activities and chromebooks that they may not have access to at home

rrnetwork — 2024-05-14 21:56:01 UTC

why making them identify as "FFNs" rather than calling them what they want to be called. For example grandparents, aunties, etc. Maybe the term FFN makes them feel unwelcome?

how often do you do grandparent-specific events?

2024-05-14 22:00:31 UTC

2024-05-14 22:06:32 UTC

Building ownership among the FFNs, this is their program.

what are hte key points to advertise?

2024-05-14 22:08:17 UTC

"free" - "kid activities" - "K readiness" - "bonding with other caregivers"

FFNs may assume the parents are the real person you're reaching

2024-05-14 22:15:11 UTC

emphasizing that it's really the FFN themselves!