Group 3 Notepad by Julie https://padlet.com/juliebeusmans/ibfnotegroup3 Keep your ideas and notes here en-us 2020-06-14 10:51:03 UTC 2023-08-16 07:12:12 UTC hello@padlet.com juliebeusmans https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626599706 2020-06-15 03:08:31 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626599706 Netflix https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626602939 Great localized marketing strategy tailored to each market and further personalized by user. Transcended from a brand into a lifestyle]]> 2020-06-15 03:12:37 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626602939 Brene Brown ernestng17 https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626606232 Author using Linkedin (owned) very well to reach out to her followers(earned).
 ]]> 2020-06-15 03:18:27 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626606232 Zalora https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626606356 Partnerships with brands]]> 2020-06-15 03:18:42 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626606356 Apple https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626607645 2020-06-15 03:21:02 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626607645 Wendy's https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626608672 One of the pioneers of utilising a brand voice to grow brand equity with audience. 
Roasting fans, bantering on Twitter.
Helped create a differentiating edge even outside of just competing on traditional F&B aspects]]> 2020-06-15 03:22:45 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626608672 Mercedes Benz / BMW Sean7117 https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626609744 Strong loyalty & following. Partnership with celebrities]]> 2020-06-15 03:24:46 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626609744 Lazada paid programmatic ads ernestng17 https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626610929 2020-06-15 03:27:00 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626610929 juliebeusmans https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626637158 2020-06-15 04:10:55 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626637158 https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626641228 Paid influencers, live streaming, content focus (working with kids brands - educational yet fun, medical, manufacturing brands), viral ads (converting from paid to earned)]]> 2020-06-15 04:17:04 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626641228 Who buys Dettol? https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626779967 Broadly: people interested in hygiene, Specifically, Athletes, Housewives, Medical Professionals, Hospitality Establishments]]> 2020-06-15 06:34:17 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626779967 What sorts of marketing do they do? https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626783948 Traditional (TV, radio, OOH, digital), digital (display ads) and social media (Facebook, Instagram, Tik Tok); B2C & B2B.]]> 2020-06-15 06:37:23 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626783948 How does Dettol compare with others i.e. Lysol & Lifebuoy https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626796022 1/ Spike in search of Dettol on Google (such as keyword search)]]> 2020-06-15 06:45:57 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626796022 How do they compare with competitors? https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626803426 Dettol > Lifebuoy > Walch

Product range: Dettol has a wider product range compared to its competitors | Source: Comparing product ranges on official websites

Search: Dettol's #HandWashChallenge viral campaign in March helped the brand to hit peak popularity in end March, as compared to its competitors | Source: Google

Sales: Dettol practises regular discounts on its products.

Messaging: Dettol consistently promotes that it "kills 99.9% of germs" | MOAT]]> 2020-06-15 06:50:57 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626803426 Choose 2 elements from our customer service motivations. https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626857347 1. I need to help keep my family safe
2. I want to know I have chosen the best]]> 2020-06-15 07:27:09 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626857347 If these are the needs, how would we market to this customer? https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626858005 1. Consistent messaging: "Proven to kill 99.9% of germs"
2. Scientific backing with the trust of the medical community: "American Journal of Infection Control (AJIC), confirming that several of the active ingredients contained in the Dettol and Lysol family of brands are effective at inactivating SARS-CoV-2, the virus that causes #COVID19"
3. Influencer marketing e.g. simple science experiments
4. Marketing to parents e.g. heritage of dedication to family safety]]> 2020-06-15 07:27:35 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626858005 Why would a customer with these motivations connect with our brands more than with any other? https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626858403 1. It is a family-friendly consumer brand (not prestige/luxury) that is affordable
2. Positive track record and easily understood value proposition as compared to competitors (you don't have to be a medical expert to know that Dettol works)
3. Dettol is a brand that has transcended generations; people don't use it simply because of its legacy/nostalgia]]> 2020-06-15 07:27:50 UTC https://padlet.com/juliebeusmans/ibfnotegroup3/wish/626858403