My radiant canvas by Vrij Raj Singhania https://padlet.com/vrij106/maggilifecycle Maggi's Product life cycle. en-us 2018-01-01 08:38:05 UTC 2018-01-01 10:02:10 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Pizza.png Maggie vrij106 https://padlet.com/vrij106/maggilifecycle/wish/218239290 The product life cycle ]]> 2018-01-01 08:40:44 UTC https://padlet.com/vrij106/maggilifecycle/wish/218239290 Introduction of Maggi 2-minutes noodles vrij106 https://padlet.com/vrij106/maggilifecycle/wish/218239297
  • It's a brand of instant noodle made by Nestle India Ltd.
  • Founded by Maggi family in Switzerland in the 19th century
  • Nestle launched Maggi for the first time in India in the year 1982
  • The brand is popular in
    • Australia,
    India
    Malaysia 
    New Zealand 
    Singapore
    South africa
    • Nestle wanted to explore the potential for such an instant food amongst the Indian market.
    • It took several years and lots of money for Nestle to establish its Noodle's brand in India.
    • Now it enjoys around 90% market share in this segment.
    • Over the years Maggi has launched several products under it's brand name
    ]]>     2018-01-01 08:41:33 UTC https://padlet.com/vrij106/maggilifecycle/wish/218239297     Introductory Stage vrij106 https://padlet.com/vrij106/maggilifecycle/wish/218240182
  • NIL introduced maggi in 1982 as a instant noodle product.
  • It was a competitive advantage as they launched entirely new food category instant noodle.
  • Segmentation - youth, eating habits, urban families
  • Positioning - fast to cook and healthy
  • Differentiation - taste, flavour and packaging
    • Market Penetration in introductory stage
    • Promotions in the school
    • Advertisement focused on kids
    • Availability in different packages 
    • Product development (atta noodles, cuppa mania
    ]]>     2018-01-01 09:37:23 UTC https://padlet.com/vrij106/maggilifecycle/wish/218240182     Growth vrij106 https://padlet.com/vrij106/maggilifecycle/wish/218240335
  • The sales growth increased exponentially
  • Decade and a half ago they enjoyed 50% of the market share valued at 250 crores
  • New competitors aroused such as Top Ramen but consumers didnt like the taste of new brand.
  • They also introduced several other products like soup and cooking aids.

    • ]]>     2018-01-01 09:45:07 UTC https://padlet.com/vrij106/maggilifecycle/wish/218240335     Maturity Stage vrij106 https://padlet.com/vrij106/maggilifecycle/wish/218240415
  • The market started saturating.
  • Hindustan Unilever started new brand Knorr which affected the sales due to the variety and affortability.
  • New segmentation policy
  • Noodles for kids, noodles for health conscious people, noodles for working class
    • ]]>     2018-01-01 09:49:17 UTC https://padlet.com/vrij106/maggilifecycle/wish/218240415     Decline Stage vrij106 https://padlet.com/vrij106/maggilifecycle/wish/218240468
  • Failure of several products 
  • Long run drop in sales
  • Large inventories of unsold items
  • Lack of product development
  • Increase im awarenessof healthy life in the market
  • Indian psyche 
  • Price of some products
  • False claims
  • Not purely vegetarian
  • Lack of essential nutrient

    • ]]>     2018-01-01 09:52:07 UTC https://padlet.com/vrij106/maggilifecycle/wish/218240468