• Environmental Initiatives: Organice Cotton & Recycled Materials, Roburst Program for Recycling - "Worn Wear" - repair reuse recycle

• Activism: 1% for the Planet

• One major issue is water pollution. If hazardous chemicals are not properly managed, they can find their way into rivers and oceans during the textile industry's dyeing processes. (Chomsky, 2023)

2. Product Quality and Innovation: Fast-production, low-quality, low-cost apparel.

• In spite of market shifts, Forever 21 will need to keep its prices competitive. Because of this, the business will have to find methods to cut costs across the board in the production process. (Roll, 2018)

Source: Sustainable Jungle (2023). 7 Sustainable Men’s Activewear Brands For Your Eco-Friendly Fitness Needs. [online] www.sustainablejungle.com. Available at: https://www.sustainablejungle.com/sustainable-fashion/sustainable-mens-activewear.

Chomsky, R. (2023). How Ethical Is Forever 21? [Online]. 21 July 2023. Sustainable Review. Available from: https://sustainablereview.com/how-ethical-is-forever-21/.

Roll, M. (2018). Forever 21 - Fast Fashion Retail Brand with an Edge - Martin Roll. [Online]. 9 December 2018. Martin Roll. Available from: https://martinroll.com/resources/articles/branding/forever21-fast-fashion-with-an-edge/.

• Innovative Materials: Invest in Research & Development of High-performing & Environmentally Friendly - Pioneer in Recycling Polyester.

• Product Lifecycle: Lifetime Warranty, Repair Services.

• Customer Service: Repairs & Returns, Transparent in Communication.

• Community Involvement: Events, Workshops, Campaigns for Environmental & Social Causes.

Source: Harris, P. (2023). Why Patagonia Is One of the Most Trusted Brands of All Time. [online] www.enzuzo.com. Available at: https://www.enzuzo.com/blog/why-patagonia-is-one-of-the-most-trusted-brands-of-all-time.

Source: Stride (n.d.). Why Do People Buy Fast Fashion Even If It’s Bad? [online] Stride. Available at: https://www.stridestore.com.au/blogs/news/why-is-fast-fashion-bad#:~:text=People%20often%20choose%20fast%20fashion.

.

2) Saves Money: High-quality clothing from sustainable brands lasts longer, reducing the need for frequent replacements. For instance, a well-made t-shirt can last a decade, saving money in the long run compared to fast fashion items.

3) Protects Animals: Ethical brands avoid harmful dyes and chemicals, protecting wildlife from pollution. They use cruelty-free alternatives, valuing life over profit.

Source: Miik. “7 Benefits of Ethical Fashion | Why Sustainable Fashion Matters.” Miik, 18 Aug. 2023, www.miik.ca/blogs/news/7-benefits-of-ethical-fashion-why-sustainable-fashion-matters#:~:text=The%20fashion%20industry%20is%20responsible%20for%20around%2035%25%20of%20oceanic.

.

www.enzuzo.com

. Available at:

https://www.enzuzo.com/blog/why-patagonia-is-one-of-the-most-trusted-brands-of-all-time.Stride

(n.d.). Why Do People Buy Fast Fashion Even If It’s Bad? [online] Stride. Available at:

https://www.stridestore.com.au/blogs/news/why-is-fast-fashion-bad#:~:text=People%20often%20choose%20fast%20fashion.Sustainable

Jungle (2023). 7 Sustainable Men’s Activewear Brands For Your Eco-Friendly Fitness Needs. [online]

www.sustainablejungle.com

. Available at:

https://www.sustainablejungle.com/sustainable-fashion/sustainable-mens-activewear

.

• Patagonia: Approximately 5 million unique customers per year.

 • Forever 21: Approximately 30-40 million unique customers per year.

Average price in a year:

Patagonia

 • Average Price: Patagonia products are known for their high quality and durability, which generally results in higher price points.

 • Overall Average: Approximately $100 - $200 per item

Forever 21

 • Average Price: Forever 21 offers trendy, affordable fashion items, catering to budget-conscious consumers.

 • Overall Average: Approximately $15 - $40 per item