https://padlet.com/jiragi7/x08ft4nnk2ki The Somewhat Old Millennial en-us 2020-03-27 18:41:34 UTC 2020-03-29 08:50:14 UTC hello@padlet.com jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479310903 Casey Owen Neistat was born March 25, 1981 into a Jewish Family in Gales Ferry, Connecticut. He had a fairly normal upbringing, which can be related to by his audience. ]]> 2020-03-28 01:14:06 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479310903 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479314078 Casey Neistat appeal can be attributed to his every-man and self-made rise into success. Starting from nothing, sleeping on his brother's floor in a single room apartment, Casey is now one of YouTube's most successful personalities on the platform. His star image links to his struggle prior becoming a star.]]> 2020-03-28 01:22:18 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479314078 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479851658 Casey's star image revolves around his almost perfect life in which he showcases during his two year daily vlogs. There is this ineffable charm to Casey's videos, he champions this do-it-yourself energy throughout his video, to achieve your dreams and shape your life, it is all dependent on how much harder you are willing to work to reach it - he has "work harder" self-tattooed onto himself. It is an attractive and desirable quality, Casey's philosophy is evidently echoed in his videos. His life shown through his videos is an idealized lifestyle, with each new video, we can see this almost perfect life through our screens and through Casey. ]]> 2020-03-28 18:17:06 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479851658 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479860835 Arguably his first big break in entering mainstream media, him and his brother Vaughn managed to secure a mini-series from HBO documenting their experiments and everyday lives in New York. We can see flickers of Casey's cinematography style can be traced back to this mini-series. The amateur aesthetic and lo-fi manner champions a sense that you, the audience could also make a series for television. ]]> 2020-03-28 18:29:01 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479860835 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479873842 A colloquial term often used to describe someone who attained celebrity status online - a term Casey dislikes as it downplays the work their role as an individual. It focuses on the effect (their ability to advertise and monetise) and not the cause (their purpose to advocate change). He prefers the term "creator" as it represents their creative identities and not solely their social identities. It can be read that he is proud of his identity as a star and does not want the term influencer to bring it down.]]> 2020-03-28 18:47:37 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479873842 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479900927 Casey talk about "influencers" evaporating once they the are comfortable with their position. Referencing former Vine stars that are failing to re-establish themselves when they put all their "eggs in one basket" (Vine), remaining stagnant and not moving forward in this ever changing digital landscape. An idea that differs greatly to his star image of constantly working.]]> 2020-03-28 19:31:26 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479900927 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479907362 Casey seems to have a perfect life, he built a successful tech start-up company and sold it to CNN, a loving family and making films, a path he has always dreamed off. He often reminds his audience that he had a rough upbringing and he had to work hard to be where he is at today. This can be seen through videos such as "Do What You Can't", a love letter to his viewers to achieve their best. In a sense, it connotes the idea that they could also become creators such as Casey - he is breaking the boundary between himself and his audience as if he is one of them - or he was once, as his audience. ]]> 2020-03-28 19:42:08 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479907362 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479914699 What lies at the core of his videos is his family, a recurring set of characters we see throughout most of his vlogs. Despite his rampant and hectic work life, he always finds time to be with his family, especially his first son Owen. Casey acknowledges he wasn't a good kid growing up, and he is trying his best to support his kids to be the best they could be. Being a parent is a key part of Casey, he doesn't want to drift apart with Owen as he did with his parent. Casey learns how to be a better father and husband in his two years of daily vlogs, he represents the identity of the good father figure.]]> 2020-03-28 19:54:59 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479914699 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479986067 Fatherhood is a key part of his star image. In this short film, we see Casey embark on an adventure with his son Owen to Peru. He reflects on his time as a young parent and how he tries to be the dad he never had as a kid. It is an interpersonal video between father and son he is willing to share. It video suggests that he is a proud father, but also highlights the shortcomings of being a father without having one himself. It's raw and emotive storytelling adds onto his authentic representation of himself as a celebrity. ]]> 2020-03-28 22:07:25 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479986067 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479990154 Casey never had a normal childhood, being a terrible kid both at home and in school, he talks about how his brother had to adopt him in court after leaving home as a minor. This creates sympathy for this star image, as viewers from similar backgrounds can relate and view the struggles Casey once had. ]]> 2020-03-28 22:16:43 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479990154 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479993134 A candid podcast between husband (Casey) and wife (Candice) on the up and downs of their marriage. Known to be a workaholic, Casey shows that he is also working hard at home in supporting his wife and kids. This podcast adds an extra layer of authenticity and open star image of Casey.]]> 2020-03-28 22:23:24 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479993134 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479997807 Casey's wife and a recurring character in his vlogs, despite being reluctant on Casey's daily vlogs and him sharing their private lives, throughout the series we see Candice opening up and the dynamic relationship between husband and wife is explored. Casey shows the up and downs (much to Candice's dismay), it adds a sense of reality to Casey, he too struggles to have the perfect family - despite not finding the perfect balance between work and family yet, Casey evidently loves his wife as shown in this video love letter to this wife (one of many). ]]> 2020-03-28 22:35:45 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/479997807 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480000750 The rise of Casey's star image largely stems from his daily vlog series on Youtube. Each episode we learn more about Casey, both his family, friends and work. His image is slowly built upon on each video. The series shows his dedication and craft in delivering his promise in this video - Casey's daily vlog series standardised the expected quality of vlogs on Youtube with his storytelling and cinematography (one of the figures that made drone shots popular on Youtube)]]> 2020-03-28 22:43:35 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480000750 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480018938 Some of Casey's early videos are his most popular, videos such as 'Bike Lanes', 'iPod's Dirty Secret' 'What Would You Do with $25,000?' etc. These are all social commentaries on his life at that current time - he is not afraid to speak up and take action against what he believes. This fits in his star image working hard for change. His videos are popular because his practical actions are inspiring to the audience. ]]> 2020-03-28 23:31:58 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480018938 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480022464 in 2003, Casey was not too happy at Apple's non-fix policy with their iPod device line. Casey took the initiative and spray-painted on Apple's advertisements across Manhattan. Through the internet, the video reached many users and also news channels, forcing Apple to change warranties for new iPod owners. Casey actively developed his star image as someone who is willing to take action on what is unjust, even against a large company such as Apple. ]]> 2020-03-28 23:40:24 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480022464 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480039675 Casey seems to hone this father identity onto his vlogs, often giving advice and lecturing the audience on doing more. This can be seen through some of his Q & A videos, where he answer questions on life. This builds an intimate connection between Casey and his audience, with his style of vlogs, he talks to the camera as if directly to the audience. With his image of him being grounded and self-made, his advice seems more genuine.]]> 2020-03-29 01:10:57 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480039675 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480041224 Casey repeatedly states throughout his vlogs, others can reach where he is at as long as they work hard. This certify his status as a celebrity, as he inspired a new wave of filmmakers and vloggers on the platform with his groundbreaking high quality, daily vlogs]]> 2020-03-29 01:17:10 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480041224 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480042482 Articles such as these promotes the idea that he is very successful to be able to give advice. The name Casey Neistat connotes success and working hard. ]]> 2020-03-29 01:21:54 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480042482 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480044194 Casey did many talks all across the U.S to high schools, despite him dropping out of high school and yet reaching this amount of success, Casey is adamant that education is essential. his star power is that of an inspirational role model, as shown in this article, one of the students were so inspired by his talk that he started volunteering and starting a club at their school.]]> 2020-03-29 01:28:44 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480044194 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480045974 Watching his vlogs has helped some of his audience develop structure in their lives and helping them through important moments to change their life for the better. Fulfilling the messages of star image.]]> 2020-03-29 01:35:50 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480045974 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480048093 Despite vlogs being abundant on YouTube, and a category saturated with creators, Casey's approach to vlogging is unique and has now set the standard practice of vlogging on YouTube. His emphasis on cinematography and story-telling entrances the viewers. He stood out as the vlogging star in a platform full of vlogging stars.]]> 2020-03-29 01:44:42 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480048093 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480050392 Casey appeared on the front cover of Esquire Middle East in 2018. The magazine denotes Casey's international star presence. His videos and philosophy is gracefully accepted abroad. Transcending language and culture all the way from New York.]]> 2020-03-29 01:54:29 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480050392 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480051986 His vlogging style is so recognizable and unique, there is even guides on dissecting it ]]> 2020-03-29 02:01:11 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480051986 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480052374 2020-03-29 02:02:57 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480052374 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480062116 A multimedia company founded by Casey and Matt Hackett (friend). A large portion of his vlogs centred around developing his company until it was eventually acquired by CNN in 2016 (reportedly around $25 million). The emphasis on his hard-working star status shows him hectically travelling across the world advertising and building BEME. ]]> 2020-03-29 02:39:17 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480062116 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480062300 Casey taking a break explaining he wants to be there for his family. It is a respectable option, him valuing family over work shows his priorities and human nature despite his almost inhuman work life ]]> 2020-03-29 02:40:06 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480062300 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480066014 Casey winning Shorty Awards, Youtuber of the Year. Recognizing his content creation on the platform. The award only cements his star icon on Youtube and the success his vlogs.]]> 2020-03-29 02:54:52 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480066014 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480067602 Sweeping multiple  categories including creator of the year,  cinematography and editing etc. Casey unique style of story telling made him standout against other vloggers on the platform. His presence online at this time was undoubtedly unchallenged. Also winning the audience choice as one of the best creators of the year, Casey's was well received by viewers and critics alike. ]]> 2020-03-29 03:01:35 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480067602 jiragi7 https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480070597 What makes Casey's videos so alluring is that they are charged with motivational and inspirational messages. Telling the audience to work hard and do more. His videos are positive and lighthearted, but there is a good message - work hard and do more, never stay too comfortable or it will all go away. Nike approached Casey in order to commission a video on one of their new active watches at that time. Casey embodies Nike's ideals, a company that encourages a go-getter attitude and positive energy.]]> 2020-03-29 03:10:54 UTC https://padlet.com/jiragi7/x08ft4nnk2ki/wish/480070597