https://padlet.com/freo_62/wzv86ovsttao Students demonstrate an understanding of the aspects to consider when anaylsing an advertisement. en-us 2018-08-28 03:21:03 UTC 2018-09-19 05:12:40 UTC hello@padlet.com freo_62 https://padlet.com/freo_62/wzv86ovsttao/wish/275775187 1. Chose one advertisement off the P-Drive ,

2. Consider the following questions:
What is the brand name and product?
Who is the target audience?
What are the significant visual images?
What catchy words or slogans are being used?
What fears are being suggested?
Are any stereotypes being presented?
What advertising techniques are being used?
What is the underlying message in the ad?

3. Reflect: What is your personal reaction to this advertisement? Was it successful/ unsuccessful?

4. As a group write an analysis  outlining the answers to the questions above (2 & 3). Answers must be in full sentences. Length = 250 words minimum.

]]> 2018-08-28 05:51:05 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/275775187 freo_62 https://padlet.com/freo_62/wzv86ovsttao/wish/283236333 This is an advertisement for the personal hygiene brand Old Spice. This clip implies that the target audience is middle aged women, it does this by using the slogan "the man your man could smell like". The significant visual images are expensive items or items of luxury such as diamonds, yachts and exotic locations. Old Spice uses the slogan be a man, man to encourage men to purchase Old Spice products. A stereotype that Old Spice employs in the advertisement is that all black men and muscly and fit. Old Spice uses the following techniques to encourage their audience to purchase their products: transfer and glittering generalities.

The underlying message is that handsome, perfectly sculpted men use Old Spice products.

]]> 2018-09-19 03:13:48 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283236333 https://padlet.com/freo_62/wzv86ovsttao/wish/283243802 This is an advertisment for the brand LYNX Australia. he product is for personal hygiene, deodorant. The target audience for the product is teenage boys. 

Some significant visual images used include, 

Darius ; the handsome male that Humphrey envies who is also his brother. 

Rachel Pickham ;  The girl Humphrey is attempting to win over.

The deodorant can that flies through the air dramaticly ; This action is presenting the product as the key to having th ability to do many thnigs well. Such as, running in thongs, being a good dj and the main one, talking to girls.


Some catchy words or phrases include;
Strange behaviour for a Kiwi...

Trust me, just be yourself...

Even if your a Kiwi...

Some fears being suggested are

Talking to your crush.

Trying to fit in by smeling the same as others.

Some steriotypes being used are;

After Humphrey used the deodorant he says the word, "G'day"

Techinques used are;

Testimonial
Transfer

The message from the ad is'
If you use this deodorant it will make you talented and great smelling. If you use this you will be able to run in thongs, be good at rugby, be a great dj and talk to girls.

Our reaction to this ad is'
The ad is very entertaining and funny without the ad being 'all about' the product.



]]> 2018-09-19 03:59:42 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283243802 https://padlet.com/freo_62/wzv86ovsttao/wish/283243982 ALDI
This advertisement is selling Aldi pies. The target audience for this advertisement is aimed at Aldi customers and customers of similar businesses. The significant visual images in this advertisment are the meat pie, Dave and the professional chefs celebrating. Catchy words or slogans used are "not bad" and "good different". This advertisement doesnt suggest any obvious fears throughout it. A stereotype being presented in this advertisement is the 'pie eater' which is an average everyday overweight person. Some of the advertising techniques that we see in the ad include 'plain folk', this is shown when Dave eats the pie, ALDI are selling this product to everyday people. This ad shows the 'good different' slogan to try to make people shop at Aldi regularly and promote ther brand. The underlying message in the ad is Aldi's products are superio to others.

HUNGRY JACKS
The brand name being advertised is Hungry Jacks. The target audience is


]]> 2018-09-19 04:01:10 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283243982 https://padlet.com/freo_62/wzv86ovsttao/wish/283244375 This advertisment is trying to promote Hungry Jacks Whopper 'baconator.' This clip is targeted at people who are busy and can't be bothered cooking for themselves. Signifcant images from the clip are the urban people, the burger 🤬 phone, the man with the bells, the big burger at the end, jumping out of the window, the fire in the kitchen, the barbers and Hungry Jacks. The catchy slogans are need to keep it real, and "The Burgers are Better at Hungry Jacks". The suggested fears are the stereotypical urban people and urban stereotypes, such as the tiny food proportions, the person Instagramming her food, the cyclists and the barbers. Like mentioned before, there are numerous stereotypes being shown in the ad. These stereotypes include the beards being trimmed, the Instagram food, the "celery drink" and the weird tube going into the coffee. Advertising techniques are the use of lots of action sequences, so much going on it overwhelms the person. The underlying message in the short clip is that Hungry Jack's burgers satisfy your hunger. ]]> 2018-09-19 04:03:48 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283244375 https://padlet.com/freo_62/wzv86ovsttao/wish/283245055 2018-09-19 04:08:37 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283245055 https://padlet.com/freo_62/wzv86ovsttao/wish/283246707 ---lynx add
This advertisement is for the brand lynx Australia 

The target audience is for smelly teenage boys

Humpfry is shown a lot through the add when he is being compared to his brother.

Rachael pickham is mentioned quite alot through out the add.

Fears are talking to Racheal pickham would be the biggest fear.

Everything going perfect for him in the and which doesn't always happen

Telling people that they will have so much confident if they use this product us a good use of advertisement

Use lynx to feel confident and get the girls. 


]]> 2018-09-19 04:18:26 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283246707 https://padlet.com/freo_62/wzv86ovsttao/wish/283248310 ----- Play station 
The brand name is play station who are advertising the new play station 2 

The target audience is veryone and anyone who is willing to fight for the play station

The significant is everyone fighting and making a huge tower out of each other 
Catchy words are "get on board".

Fears are missing out and not being like everyone else by getting the play station.

Stereotypes are that know one actually fights like that for a play station 

The technique they have used is the band wagon so everyone has to follow the leader and all do the same thing by getting the play station.

The meaning is to get everyone to by the play station.


]]> 2018-09-19 04:27:33 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283248310 https://padlet.com/freo_62/wzv86ovsttao/wish/283249149 This advertisment is from Aldi to show how wide a range of sauces and .
The target audience are adults with not enough time on their hands to look for a specific item for ag]]> 2018-09-19 04:32:55 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283249149 https://padlet.com/freo_62/wzv86ovsttao/wish/283249547 -------- hungry jacks add
trying to get people to buy the whopper burger from hungry jacks 
the target audience is for anyone that likes hungry jacks burgers
him doing studs to get to hungry jacks burger it is the significant image
the catchy phrases are

]]> 2018-09-19 04:35:49 UTC https://padlet.com/freo_62/wzv86ovsttao/wish/283249547