Air Jodan Padlet by Ryan S Wolitzer https://padlet.com/rsw7267/AirJordanPadlet Become Legendary en-us 2020-12-01 19:52:57 UTC 2025-10-08 09:59:07 UTC hello@padlet.com About rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977414232 Air Jordan is an athletic apparel brand. Air Jordan is owned by Nike, but has become independent and an iconic brand. Air Jordan brand has redefined style on and off the court and has create a cultural phenomena. ]]> 2020-12-01 19:53:53 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977414232 The 4 Ps rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977439063 Product: Fashionable. 
Price: High-end.
Place: Omnipresent. 
Promotion: Swagger. ]]> 2020-12-01 19:59:46 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977439063 The Consumer rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977448457 What makes Air Jordan brand so special is that it is not just sports apparel but a fashion statement. As you can see above, rappers, models, athletes, and actors all wear Jordan Brand. Jordans are not off limits to anyone and people from all walks of life sport Jordan Brand. The brand is not only sold to athletes, but anyone who wears shoes and cares about style, but also collectors. ]]> 2020-12-01 20:01:57 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977448457 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977465928 2020-12-01 20:06:17 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977465928 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977489092 2020-12-01 20:12:19 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977489092 Product rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977520234 1. Shoes: Jordan over the years has expanded from just selling basketball shoes. They now sell lifestyle, running, training, football, soccer, baseball, golf, and skateboarding shoes. They have wisely chosen athletes to represent them in each of these sports.
2. Sportswear: Jordan is not just a iconic shoe brand. Jordan sells hoodies, pullovers, jackets, vests, pants, tights, shorts, jerseys compressions, tracksuits, socks, and other accessories.
3. High fashion clothes: Most of this "sportswear" can double as pieces of high fashion. That is because the general brand equity they have created.
4. Brand]]> 2020-12-01 20:20:34 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977520234 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977529279 2020-12-01 20:22:56 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977529279 Price rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977550612 The first Air Jordan shoe was released in 1985 for retail price of $65 and it was called the Air Jordan I. By 1997, the Air Jordan XIII was released at $150. In 2019, the Air Jordan XXXIV was released at a whopping price of $235. If you can get these shoes at retail price your are lucky. The secondary market for Jordan's is where you can see the real power of the Jordan Brand. ]]> 2020-12-01 20:28:32 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977550612 Place rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977602631 Air Jordan apparel can be bought at most any sports apparel store. ]]> 2020-12-01 20:42:54 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977602631 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977615873 2020-12-01 20:46:32 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977615873 Promotion rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977624425 As you can see from the video advertisement Lyrical Lemonade, Jordan brand has found the cross road between culture and sports, and uses that to promote their products. Air Jordan main source of promotion is their athletes. Right now in the NBA, Jordan sponsors some of the most recognizable players. In the other sports, they too have some of the most accomplished and recognizable names. Their cavalry of athletes is their strongest form of promotion for the brand. ]]> 2020-12-01 20:49:02 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977624425 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977624774 2020-12-01 20:49:06 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977624774 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977679212 2020-12-01 21:04:54 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977679212 Consumer Preference in the High-End Sneaker Market rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/977688749 A study done by students at Appalachian State University on the effect of the consumer preference in the High-End sneaker market. ]]> 2020-12-01 21:07:36 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/977688749 Social Media Presence rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/984804464 The Air Jordan Brands social media name is "Jumpman23". . The Jordan social media presence emphasizes fashion and individuals. Even though it is a sports apparel company, unlike its competitors, does not emphasize the functionality of their products. Jordan's missions statement is "To bring inspiration and innovation to every athlete in the world". The Jordan brand social media aligns with this idea of an athlete is more than what they do on the court. Jordan's slogan is "Become Legendary", Jordan Brand gives its athletes an avenue to become legendary by focusing on them as much more than athletes but as pop culture icons. ]]> 2020-12-03 17:39:35 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/984804464 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/984854189 2020-12-03 17:49:25 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/984854189 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/984871121 2020-12-03 17:52:41 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/984871121 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/985004042 2020-12-03 18:18:54 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/985004042 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/985935124 2020-12-03 22:30:21 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/985935124 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/985940476 2020-12-03 22:32:32 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/985940476 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/985943327 2020-12-03 22:34:03 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/985943327 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/985958268 2020-12-03 22:41:31 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/985958268 Social Media Recommendation rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/988603623 Stop looking back, look forward. Use the founding principles of what got you here, not the actual shoes that did. Listen to the consumers, they want new and groundbreaking shoes like you use to sell. Five step plan:
1. Create a mysterious hype. Cryptic posts and clues throughout social media.
2. Create a simple but dynamic post that can easily be re-shared to disrupt social media.
3. Over the top live video release.
4. Spontaneous limited release. 
5. Synchronize social media posts towards selling shoes. Use this to ultimately pivot the brand.

]]> 2020-12-04 18:06:16 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/988603623 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/988675043 2020-12-04 18:22:12 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/988675043 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/988684982 2020-12-04 18:24:30 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/988684982 rsw7267 https://padlet.com/rsw7267/AirJordanPadlet/wish/992406247 2020-12-07 00:33:44 UTC https://padlet.com/rsw7267/AirJordanPadlet/wish/992406247