https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9 Visit the Nespresso website and answer the questions below en-us 2021-08-23 14:55:22 UTC 2022-01-11 16:31:31 UTC hello@padlet.com siobhanmagner https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1691297116 Question 1 :
Select any 3 characteristics of an effective brand that apply to Nespresso and describe how these are evident in the case of Nespresso. ]]> 2021-08-23 15:00:31 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1691297116 siobhanmagner https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1691299411 Question 2:
Briefly outline 3 benefits that Nespresso can expect to see having a strong brand name. ]]> 2021-08-23 15:01:14 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1691299411 siobhanmagner https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1691309345 Visit this website & answer the questions below]]> 2021-08-23 15:06:18 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1691309345 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695782978 Brand Recognition - Recognise the "N" symbolising the quality and it being a premium brand. 

Credibility - customers know that it is a large brand and that know that there is good customer service.

Ease of Use - Website is easy to access. Nespresso have a "New to Nespresso" tab that breaks dow their website and certain offers they have.

]]> 2021-08-25 10:13:27 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695782978 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695785088 1) Not tie you to a single product. Nespresso sell coffee machines, coffee mugs, coffee beans/pods etc.
2) Work in all company's markets. Coffee is consumed worldwide so it is not tied done to a single market.
3) Be meaningful. Having the word espresso in the name clearly associates the brand with coffee.

]]> 2021-08-25 10:15:51 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695785088 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695786359 Logo. Easily recognizable often associate with coffee. Easy to Remember

Brand name, Espresso/Nespresso sound similar to a type of coffee. Meaningful
Well known brand, It is a safe option for good quality product.

. Nespresso sell their own coffee machines to go alongside their product. Add Value to a Product or Service

]]> 2021-08-25 10:17:32 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695786359 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695788410 1) Ease of purchase. Up the top of website it says "order capsules" and "reorder"
2) Brand equity. End of 2020 make all operations carbon neutral.
3) Competitive edge. Nespresso have a competitive edge over their competitors as they sell all products related to coffee. Some coffee companies might only sell coffee beans or coffee accessories.]]> 2021-08-25 10:20:18 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695788410 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695789001 Easy to Rmember - espresso in the name (coffee company)
Add Value to the Product - "Discover Coffee Perfection" tagline
Work in all cmpany's markets - coffee markets worldwide (recognizable capsules/machines)


]]> 2021-08-25 10:21:01 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695789001 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695790432 Repeat business -  Nespresso make it easy for their customers to order coffee. Also offering rewards and membership status to acquire discounts etc.  Basket option and sign in options whilst having a "reorder Option for its users/customers"

Expansion - brand is easy to recognize in multiple geographical locations all can be found through the websites store locator.

Easy Website to use - simple design with one click tabs for customers to place purchases quick and hassle free, their website is informative without being over encumbering ]]> 2021-08-25 10:22:50 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695790432 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695790616 Loyalty - cutomer account setup when machine is bought - follow up coffe purchase
Consistency - customer knows they are getting a quality product all over the world
Ease of purchase - subscription based if required, single click ordering through webite]]> 2021-08-25 10:23:04 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695790616 https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695792979 Recognition, Nespresso is an easily recognised brand and name this will lead to repeat customer sales and new customers..

Credibility, Brand has become associated with reliable coffee machines and high quality coffee. Nespresso can expect to see an increase in famous people or people in Fairtrade organizations approach them to work with Nespresso which will help boost Nespresso's credibility.

Consistancy- Nespresso is known for it's good coffee which is taken from sustainable farming .]]> 2021-08-25 10:25:58 UTC https://padlet.com/siobhanmagner/wyc5pudypy9dzsb9/wish/1695792979