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Goodwin's Theory - Amplify

mjwormwell — 2014-09-25 11:13:48 UTC

In this music video there is constant repetition of close ups to reinforce the representation of the women looking 'Beautiful' as the video and song is all about her.

Male Gaze

mjwormwell — 2014-09-25 11:14:02 UTC

Goodwin's Theory - Illustrative

mjwormwell — 2014-09-25 11:14:32 UTC

Also in this video the vocals match the visuals on the screen for example when it says "I love the way she bits her lip" we see the women bitting her lip.

Use and Gratification

mjwormwell — 2014-09-25 11:14:53 UTC

In this theory, the audience uses the video to escape to a world where they might get the girl in the video as she is a 'dream' girl.

Effects Model

mjwormwell — 2014-09-25 11:15:17 UTC

This theory show how men truly see women in videos and damning effects on society. this theory links very well with this video as the video and lyrics are concentrating on a good looking women.

mjwormwell — 2014-09-25 11:15:38 UTC

mjwormwell — 2014-09-25 11:15:43 UTC

mjwormwell — 2014-09-25 11:19:21 UTC

mjwormwell — 2014-09-25 11:20:04 UTC

mjwormwell — 2014-09-25 11:21:38 UTC

mjwormwell — 2014-09-25 11:27:31 UTC

mjwormwell — 2014-09-25 11:28:31 UTC

Scouting For Girls - She So Lovely

mjwormwell — 2014-09-25 14:15:38 UTC