clean and minimal, used consistently on garments and accessories

• Subcultural authenticity and London identity

• Draws heavily on her British-Jamaican heritage and diverse underground of London - rave, punk, raggae etc

• Community, inclusivity and "togetherness"

• She emphasises community more than celebrity or exclusivity.

• Her brand identity positions itself as open, allowing people to bring their own identities into it.

• She ties in her family: the warmth of shared spaces and memories (particularly from her grandmother's household often to underline her narrative.

• Gender fluidity and broad audience

• Although rooted in menswear, rose's range is fluid - her clothes are intended for a spectrum of people.

• She borrows fabric types more common in womenswear (satin, fur) into her menswear

  
  

Nadine Ijewere

• Colours: Muted neutrals, earthy tones, occasional bold pops (orange, green).

• Aesthetic: Street-rooted luxury, combining formalwear with sportswear and workwear.

Evokes feelings of belonging, rebellion, and individuality — appealing to those who value culture and authenticity over mainstream glamour.

Her thinking places her at a remove from the structures of the fashion industry, which dictate that our interest in clothing be about novelty and desire, status and avarice.

Yet Rose has to exist within this system in order for her clothing to be seen, a paradox that leads to frequent misinterpretations of her work.