Research canvas by Leah Grice https://padlet.com/leahgriceee_/ww5pe6x2wmzs en-us 2017-11-28 12:42:47 UTC 2023-03-04 11:24:49 UTC hello@padlet.com WELLNESS: THE CHANGING FACE OF LUXURY? leahgriceee_ https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210850839 2017-11-28 12:49:05 UTC https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210850839 Hypothesis: leahgriceee_ https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210851219 "The impressive growth of the wellness market signals a new era for luxury"]]> 2017-11-28 12:50:04 UTC https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210851219 Aim: leahgriceee_ https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210851642 To investigate what societal impacts have drove the wellness macro trend to be considered as a new luxury to the consumer.]]> 2017-11-28 12:51:07 UTC https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210851642 Objectives: leahgriceee_ https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210853102       I.         To explore what the term ‘wellness’ means to the consumer and how/if they relate this to a luxury 
     II.         To determine the societal impacts that have shifted the new consumerism into ‘the new era of luxury’
   III.         To analyse how the focus deficit and attention economy is affecting consumers ‘wellness’ 
   IV.         To seek the positive and negative behavioural traits of the consumer towards wellness 
    V.         To examine how brands can implement wellness into their marketing strategies
]]> 2017-11-28 12:54:42 UTC https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210853102 Sample: leahgriceee_ https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210866759 Millenials VS. Baby boomers
For millenials, wellness is a daily, active pursuit and they engage with eating smarter and smoking and drinking less than previous generations. Research will target 18-24 millenials as this age range will capture the millenials that are considered to be more focused on their wellness. This will help determine their views on wellness in association to what they consider luxury, as this demographic is also the demographic ‘putting off’ major purchases and materialistic goods. 
 
Research will also target baby boomers as these are said to be the wealthiest age group of the century, a third of the population will be ages over 60 by 2026 so this is clearly a market worth reaching when talking about luxury. This will help regulate an understanding of their expenditure and where they prefer to spend their money. 
]]> 2017-11-28 13:24:50 UTC https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210866759 Research canvas: leahgriceee_ https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210997702 2017-11-28 16:28:42 UTC https://padlet.com/leahgriceee_/ww5pe6x2wmzs/wish/210997702