1. Work Responsibilities & Objectives

• LinkedIn Strategy:

  • Daily engagement (minimum 20 people, 2x per day).

  • Write and post content for personal and company LinkedIn accounts.

  • Two hiring posts (for SEO experts: one with minimum experience, one with advanced experience).

  • No emojis in posts; posts should be professional.

  • Posts should have accompanying images (JPEG format).

  • Develop a 15–16 day content calendar.

1. Work Responsibilities & Objectives

• LinkedIn Strategy:

  • Daily engagement (minimum 20 people, 2x per day).

  • Write and post content for personal and company LinkedIn accounts.

  • Two hiring posts (for SEO experts: one with minimum experience, one with advanced experience).

  • No emojis in posts; posts should be professional.

  • Posts should have accompanying images (JPEG format).

  • Develop a 15–16 day content calendar.

• SEO & Digital Marketing Tasks:

  • Optimize LinkedIn engagement strategy (targeting startup founders, creators, and active professionals).

  • Conduct keyword gap analysis, competitor analysis, semantic search.

  • Improve metadata, website content, and design updates.

  • Manage backlinks and overall website authority growth.

• Content Management & Automation:

  • Organize all video and image assets in a Google Drive.

  • Repurpose video content across different platforms.

  • Write human-like engaging content, balancing AI automation.

  • Experiment with automation for scheduling and engagement.

  • Document all processes in a structured manner (Google Docs, Trello, or other project management tools).

2. Account & Access Management

• Accounts to Manage:

  • Personal LinkedIn

  • Company LinkedIn (Detectives)

  • Twitter

  • Instagram

  • TikTok

  • Gmail/Email Communication (outlook access being set up)

  • Image bank access

• Access Provided or Pending:

  • Personal and company LinkedIn accounts.

  • Twitter access in progress.

  • Instagram, TikTok, and Twitter access to be shared today.

  • Image bank access (email: Kylie@Detectives).

  • Google Drive access for past content.

3. Startup Growth & Scaling

• Team Expansion:

  • Recently hired 8 people (4 working full-time).

  • Hiring SEO experts (judging candidates based on experience & portfolio).

  • Possible future opportunities for product management & AI automation projects.

  • Expanding operations with global partners (India, Philippines, Australia).

• Vision & Next Steps:

  • Rapid startup scaling, moving from early-stage growth to structured processes.

  • Looking to remove self from day-to-day tasks and delegate efficiently.

  • Open to hiring a larger team for SEO, automation, and marketing.

  • Developing a new AI-driven automation tool (not disclosed in detail yet).

4. Communication & Collaboration Guidelines

• Communication Preferences:

  • WhatsApp for quick updates.

  • Email for formal communication.

  • No unnecessary outreach unless urgent.

  • Archive everything for record-keeping.

• Meeting & Availability:

  • Available between 9 AM - 12 AM IST for responses.

  • Tomorrow’s check-in: 7 AM France Time / 10:30 AM IST.

  • Prefers structured updates on tasks and progress.

Board Structure & Action Plan

Column 1: Access & Accounts

• ✅ LinkedIn (Personal & Company)

• ✅ Twitter (Pending confirmation)

• ✅ Instagram & TikTok (To be provided)

• ✅ Image Bank (Pending Outlook login)

• ✅ Google Drive (Videos & Assets)

• ✅ Gmail (Pending confirmation)

Column 2: Content & Posting Plan

• 📌 Daily LinkedIn Engagement Plan

• 📌 SEO Hiring Post (Min Experience)

• 📌 SEO Hiring Post (Advanced Experience)

• 📌 Create & Implement 15-Day Content Calendar

• 📌 Repurpose Videos for Social Media

• 📌 Optimize SEO-related content

Column 3: SEO & Automation Tasks

• 🔍 Keyword & Competitor Analysis

• 🔍 Semantic Search & Metadata Optimization

• 🔍 Website UX & Content Enhancements

• 🔍 Backlink Development Strategy

• 🔍 Automation for LinkedIn Posts & Scheduling

Column 4: Hiring & Expansion

• 🏆 Screen & Filter SEO Applicants

• 🏆 Manage Shortlisting & Initial Interviews

• 🏆 Document & Organize Hiring Process

• 🏆 Assist in Growth Strategy Discussions

Column 5: Next Steps & To-Do

• 🚀 Align on AI Automation Strategy

• 🚀 Document Workflow & Content Processes

• 🚀 Prepare for Product Management Role Expansion

• 🚀 Finalize Content Calendar & Execution Plan

• 🚀 Discuss Long-term Engagement Strategy

This structured board will help in managing tasks, tracking progress, and ensuring all responsibilities align with the startup’s fast-paced growth. Let me know if you need any modifications!