I want them to be slightly scared and shocked at the amount of work and effort that goes into the dance, but also be delighted and feel happy about the fun that can be had and the community around dancing. 

To do this I will need to convey the harder parts of Irish dance in a darker, almost slightly intimidating way. I want this promotional video to show that even Irish dance has serious and tough elements to it. 

The best colours i could use to do this would be darker, more muted tones like black, white and maybe some greys. This will make these elements of the video seem more serious and intimidating. To then balance this out, I would like to convey the fun and happy parts of Irish dance with bright colours to evoke happiness and light. Mainly use of the colour green to convey health, freshness and peacefulness. 

Overall I want the audience to see the positive influence of Irish Dance on their health and happiness, whilst also showing that it is a serious sport that can entail a lot of effort and grit.

This journal article discusses influences on women's participation in sport, and why they are so underrepresented in sport. The study found that as girls aged their participation rates dropped, and they need more motivation and encouragement to participate. The article also mentioned that community and friendship were highly motivating factors for young girls participating in sports. This source was useful to me as it provided me with insights into why women participate in sport and what motivates them. This informed me as to what aspects of irish dance would be best to promote in my promotional video, and also made me aware that female participation amongst young women was such a major issue. 

This journal article discusses how despite female sporting levels being at an all time high, there is still a major disparity in it represention in media and commercials. The article explores why this disparity exists and the impact less coverage of women's sport has on female fitness and participation rates.  This source was useful as it prompted me to make people more aware of female athletes and inspired me to create a promotional video that held the same amount of seriousness and importance to it that would be found in a similar advert for male sporting. This source also made me aware of what people, mainly women, wanted to see in sports advertisement and inspired me to create more discussion around female athletes. 

This article discusses the integration of irish culture and irish dance into Australian society and explains the differences between dance in Ireland and Australia. The article also explores the demographics engaging with irsh dance and culture within Australia and the influence this integration had on society. This source was useful to my promotional video as it informed me of the lack of awareness and popularity, and brought to my attention some of the reasons as to why Irish dance is not a common style of dance, such as lack of promotion and understanding of the dance. In addition to this, this source also discusses the thriving community surrounding irish dance within Australia and the positive influences it has on the dancers lives, which is also relevant to the aim of my video.  

This source was useful to my research as it discusses the expansion of irish dance throughout Australia in recent years and explores the community that has formed around the sport. It provided me with useful insights into the demographics involved in this community and the impact this community has on the culture surrounding Irish dance. It was also useful as it helped to identify values and parts of Irish dance that would appeal to the demographic my promotional video is aimed at. 

This article explores media systems and promotional methods surrounding womens sport, and the impact it has on participation rates. Whilst this study was conducted in Taiwan, the principles and findings are still relevant to women's sport more generally. The research found that when media encourages women to participate, through highlighting their achievements and actively promoting women's sports, participation rates increase. While these findings are based off a limited amount of sports and in Taiwan, it still offers useful insights. The aim of my promotional video was to highlight Irish dance and get more girls involved in the sport, and this source shows that by highlighting talent and advertising the benefits, girls are more likely to participate.